Building Margin
Welcome to Building Margin: Strategies for Business Owners Who Want to Think Bigger and Earn More.
If you're a construction or service business owner working harder than ever, but still struggling with cash flow, profit margin, or burnout, this podcast is for you. Hosted by Steve Coughran of Coltivar, Building Margin helps you take back control of your business, stop guessing with your numbers, and start making decisions that actually move the needle.
Each episode dives into what really drives success: clear strategy, confident leadership, and a business that doesn’t depend on you for everything. You’ll learn how to grow your business with less stress, improve financial clarity, and create margin—in your time, your team, and your bottom line. Whether you’re trying to scale, step back, or just finally get ahead, this show helps you build something that lasts.
Building Margin
21: Crafting an Ideal Customer Profile
Want to grow your business? Download your free roadmap today: coltivar.com/growth
In this episode, hosted by Steve Coughran, listeners are guided through the art of crafting an ideal customer profile. With an emphasis on clear, concise language and a persuasive tone, Coughran dives into the process of identifying customer values, digging deep into their urgent problems, and analyzing macro trends that impact their space. By leveraging statistics, anecdotes, and direct address, he compels listeners to understand the importance of creating an ideal customer profile. Highlighting the significance of triggers and using data-driven insights, Coughran empowers individuals to align their companies with their target customers' needs. Through this strategic approach, businesses can enhance the overall customer experience, foster clarity, and maximize long-term value. Tune in to the Business Strategy podcast to gain valuable insights and actionable steps for crafting an ideal customer profile that drives success in the world of stock investing.
Disclaimer:
The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.
This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.
