86. The Filter I Use to Make Every Business Move as a Mom (Or, Stop Trying to Run Your Biz Like You Don't Have Kids)

Okay, listen. If you’ve ever tried to implement some single Bali babe coach's business advice—like “just block off a day to batch a month of content”—while you’re wiping a butt, heating up lunch, and calming a meltdown? This episode is for you.

Because I’ve HAD IT with strategies that assume you have zero kids, unlimited time, and maybe a live-in chef.

Here’s the thing though—this isn’t just about bro advice. It’s about our own expectations. The way we beat ourselves up when we see someone else doing something that looks amazing and think, "Why can’t I do that too?"

You know that moment where you’re like, “I should be able to do that,” and then feel like a failure when you can’t? Yeah. That.

I used to think I was just bad at business. But then I realized…I was just measuring myself against the wrong standard.

So I created my own. And now I run everything—offers, content, launches, all of it—through a filter I call the CEO Mom Decision Matrix. And it changed everything.

You’ll hear:

• What finally clicked for me in March 2020 that changed everything
• The real reason traditional biz advice isn’t working for you
• My 4-part "CEO Mom Decision Matrix" for making aligned moves
• The content + sales strategy that lets me make money during nap time
• Why your so-called "limitations" are actually your biggest leverage

Oh and by the way—if you want to see how this plays out in your own biz? I’ve got a brand new free resource for you: Lazy Leverage. It’s 8 sneaky-smart ways to grow your audience and make more money using stuff you’re already doing every day. Go grab it right now: https://yaelbendahan.com/lazyleveragepod  

Resources Mentioned:

• Lazy Leverage freebie: 8 underused ways to grow your audience & make more money using what you already do every day. Download it here: https://yaelbendahan.com/lazyleveragepod 
• CEO Mom Mastermind: DM me "mastermind" on Instagram or check it out here: https://yaelbendahan.com/mastermind

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

✨Join the Collective
In the "building" stage of your business? Join the MOMentum Collective - my most accessible mentorship program for moms growing to $5-10K months.

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

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It also assumes that your energy's consistent from day to day. And meanwhile, I'm over here like, okay I formed a complete sentence and even wrote an email after being up, three times last night. So building a sales funnel. With that level of sleep deprivation, it's possible, but it's probably gonna take you a little bit longer. Welcome to the Raising Your Business Podcast. I'm your host, Al Behan, founder of CEO Mom Academy, mom of Six and Lifelong Reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO. They are. I want you to believe that you can have the business success you desire. And be present with your family and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood biz models that work for you. Marketing simplicity, and the mindset of A CEO, mom. Now let's dive in. Hello. Hello. Welcome back to the podcast. And I have got to get something off my chest today that's been driving me absolutely bananas. So I've been doing some interviews for my upcoming real Secrets of CEO Moms Summit. I've done this three twice before. This is the third time. It is an audio, literally an audio series really, it's not even like a summit as such. It's an audio series and, where you can just literally tune in, listen on a private podcast, get incredible value, get their free offers, and just get a lot of unique insight from these incredible CEO moms. I cannot even get to tell you like, I did this for a selfish reason. Like anyone who I was like really curious about, like how they're doing things, how they're running their business. I'm like, let me just ask you some questions. And I dove deep. I did not shy away from asking the hard stuff either, so definitely make sure to check it out. It's gonna be coming in July. Keep an eye out for that. But one thing that keeps coming up over and over again is something that I feel is a little ridiculous. We are out here, we're moms trying to follow business advice from people who have never had to mute themselves on a client call because their toddler just screamed. I pooped mommy from the bathroom. True story. This has happened. In fact, I've literally coached my clients while wiping a butt because my daughter's can you wipe me? And I was in the middle of a thought and I couldn't stop the thought. Because if you've ever read oh, just batch a month of content on a Sunday, and I'm not saying that you, it's impossible to do, right? I do think you can do it if, let's say it is YouTube videos, but I don't think it's possible to batch piles and piles of social media content in one. In like one, just one day just block off a day, block off a week, right? And just get it all done. Then you've got all your content for the month. Yeah maybe you can do that. I don't know. I have yet to be able to block off a long period of time in my life to do anything a morning max, but that's literally it, right? And I just saw this guy literally wrote these words. I'm not gonna say who it is'cause I don't like the name and shame, but a man posted if you have a podcast or against including a video component, I'd question what you're really hiding. And I was like, I don't know. Tell me you don't have kids without telling me you don't have kids. I don't know if he has kids, but I will say that what I found is that, I'll tell you what I'm hiding. When I'm not doing a video with my podcast, currently I'm sitting on a couch with dough all over me.'cause I was in the middle of baking kallah and the living room is a mess. I'm in my mom's house right now. Living room is a disaster because the baby was just playing and I have to get work done while I'm sleeping, so I'm not bothering to clean it up. I'll clean it up later tonight. If we are trying to run our business with a playbook that is not designed for us then we need to have a conversation because this is not just men and bro marketers. These are also female coaches who run these businesses with, 700 different offers at the same time. And. I'm not saying they can't do that. I do think that they can do that. I'm very happy for them. But what I've generally found generally is that people who run multi offer businesses, meaning they're selling multiple things at a time and holding multiple containers at a time, are generally not mothers. If you have found some that do this, please, I beg of you. Please point them, point me at them. Just send me a DM on Instagram and say, Hey Al, you're wrong. I have these, this list of 10 women who all sell multiple things at once and deliver multiple things at once, and they have five children or two or whatever one. Please do tell me. I've just found that very often we're try to run our business on someone else's playbook, and that playbook does not necessarily work for us. So today we are calling BS on all of it because. Here's the deal, you are not failing a business. If you feel like it's not working for you, you're probably just following advice that was created by people who can pee alone. Wild concept. I know. Okay. I've literally peed with an audience the vast majority of this past year because my son gets very upset when I go out of his site and I also wanna make sure that he is safe. So I literally park, I'll park him in the extra saucer right in front of the bathroom and we just hang out together. So before I go on my rant, and I'm gonna share, how I view things in my business, how I view things through a mommy lens, and how I run my business accordingly. I have an all new free resource called Lazy Leverage. So eight opportunities that you're probably not taking as a CEO Mom to help you make more money, grow your audience, and just do more for your business while doing stuff you're doing. Already. Okay. I'm all about leveraging what you're already doing instead of having to create more work for yourself. So I've created that incredible freebie. You can go to the link in the show notes and the link isn't there for lazy leverage. Make sure to check that out. I'm really excited about it and and it's going to be a really great opportunity for you to see and look at your life through a new lens of how can I take what I'm already doing and make the most of it, because the last thing we need is more stuff to do. All right, so go download that and let's get back to my Rand. So let me paint you a picture of when I had my big light bulb moment about all this. Okay. It's March, 2020. I'm pregnant with baby number five. It's Passover coming, which for those of you who don't know, it means cleaning your house like a psychopath. Every crumb has to disappear. Oh, there's a global pandemic. Now. I have four kids suddenly home doing zoom school. I just come out of first trimester exhaustion. That was. Next level exhaustion. Like I could not keep my eyes open while chewing food level of tired. And if you've ever been pregnant, you know what that feels like. And I am still trying to grow my business because, hello, another baby's coming and we need money. So I'm looking for strategies. And things that are gonna work for me. And I keep seeing these business coaches like, wake up at 5:00 AM like the 5:00 AM miracle or not the 5:00 AM Miracle. The other one, the 5:00 AM Club right by Robin Sharma or my favorite was like, oh, just do you know if if you know what your conversion rate is and if it's this, then, try to aim for 10 to 20 sales calls per week to hit your revenue goals and hit, multiple six figures and all that kind of stuff. And I was like, are you for real right now? Because. I'm literally falling asleep, sitting up. I've got kids screaming, the WiFi's not working. It's my turn on the laptop. Why does he get to get the tablet? And I don't get to get the, I have to use your phone. And I live between seven to 10 hours ahead of my clients, which means that those evening sales calls would have to happen at 3:00 AM my time. And I could frankly keep my eyes open past 9:00 PM and then it hit me, oh wait, I'm not actually terrible at business. I'm not actually failing. I'm just trying to follow advice from people who are living on a completely different planet for me because. It's what I found that a lot of business strategies are from people who either have zero children or built their entire empire before having children. And now have a team running it all, or have a stay-at-home spouse, plus potentially a full-time nanny, a house manager, and maybe a chef. For all I know, I don't know, maybe they do. And us trying to make that work. It's like me trying to squeeze into my, newlywed clothes a week after giving birth. Not happening extremely uncomfortable and I don't even know why we're doing this to ourselves. So the first thing I wanna talk about is the fatal flaw in standard business advice. What I have found, okay, is that most business advice is complete and utter garbage for moms because it assumes things that are straight up fantasy for us. Okay? Number one, it assumes you have long, uninterrupted blocks at time, which is hilarious because yes, okay? To be fair, if all of your children not out of the house, they're all in school all day, you will have long, uninterrupted blocks of time, but also you're a mother, and if you're running your home without support, then. You have a lot of stuff to do during the day, right? So you can't just like, like work and then do nothing else, and then your kids come home from school and there's no dinner and there's no clean clothing and all that kinda stuff. It's just not gonna work. My day at this point, especially with the baby home, with me, comes in very weird chunks between school drop-offs and meltdowns and. Constantly making food because my kids do not stop eating, especially my teenage boys and nap times, right? My baby's home with me, so I have to use his nap times really well. And which means that my, my cleaning and cooking and other home management stuff is generally with a small audience who is not necessarily a captive audience.'cause he likes to crawl away and get into trouble. It just assumes that you can work when you're most productive. Cool, cool. My productivity peak is actually between 10:00 AM to 2:00 PM but currently that is not possible for me necessarily. I can start working around 10:00 AM because that's when the baby goes down for his nap. And then he wakes up at 1130 and there goes all other work pretty much until two 30 to 3:00 PM when he goes down for his next nap. It assumes that you can drop everything for a massive launch, right? You could just be like, okay, kids, sorry, mommy has to ignore you for two weeks because she's in a launch. She's doing, a daily challenge for seven days, and then doing extra interviews with clients live, right? Just, I don't know. You don't need dinner for the next two weeks, do you? Not gonna happen. I could barely do. I did challenges. I've done three day challenges before and it was very challenging. Ha. It was very challenging to actually execute as someone who lives in Israel, because I am, like I said, seven to 10 hours ahead. Every live call had to be at night. And it was not easy to do that. And I had to plan ahead for it. I had to ask my husband to take you, make sure that he was, he didn't have his shifts during that time so that he could be with the kids. Like it was a lot of work. It also assumes that your energy's consistent from day to day. And meanwhile, I'm over here okay I formed a complete sentence and even wrote an email after being up, three times last night. So building a sales funnel. With that level of sleep deprivation, it's possible, but it's probably gonna take you a little bit longer. It also assumes the last thing this is really important is that it assumes risk tolerance based only on you. I. Okay, so those guys who are like, go all in and, just put it on your credit card and, burn the boats, right? What's his name? Tony Robbins. Tony Robbins. Burn the boats. They are not thinking about school lunches and Dr. Copays and, buying all new clothes this upcoming season because your kids just suddenly had a growth spur and you don't have any clothes for their size. Like they're not thinking that. So you really have to take your family into consideration as well. If you are a single, child free person, you can have very different priorities than someone who already has a growing family. And I've seen. So many posts with advice. It's oh, just hire help or outsource your housework or outsource your kids. I don't know. And I'm like, with what? Magical Money Tree, when you're first starting your business, are you supposed to just outsource everything related to your home and you cannot just build a support system out of nowhere? It takes time, it takes investment, which, over time you can invest for sure, but definitely not when you're first starting out and maybe not even early in your business. Here is my take on this. Okay. Following standard business advice as a mom isn't ambitious. Okay? It is literally delusional, and I do accept that we have to have some level of d Lulu in order to do what we do, but I see this a lot with my clients, right? They come to me feeling oh my gosh, I plan to do, like 20 reels or I had this person said to do three reels a day, or three tiktoks a day, and whatever. Some. Business guru with zero responsibilities told'em to do, but then the issue was never them. It was trying to force strategies that have zero concept of what their actual day looks like. Okay. So instead of trying to like weave and pretzel your way into systems that were not built for you, I wanna show you a whole different approach. I call it the CEO mom decision matrix.'cause it sounds fancy and I like fancy things. But for real, this is how you evaluate business opportunities when your day includes, team meetings and client calls and also, dinner time and laundry and, yelling at people to clean up their logo. So here's how it works for any business thing you are considering, instead of just asking, will this make money? Because the answer to a lot of these things is yes, it probably will make money. We filter it through for reality checks. Okay? The first is time efficiency versus time reality. So this is not just how much time is this going to take, but how does it actually fit into the weird time blocks that I actually have? Like when I was pregnant and I couldn't do evening sales calls. I didn't just give up, right? I created an entire, DM based sale sales approach, which I did not even realize was a thing until everyone started being all like, Ooh, selling in the dms, right? I was like, oh, is that a thing? It was not what the gurus recommended at the time. At the time, they were like, just, get on calls. But did it work with my reality and still make me money? Yes. I sold out my program entirely through dms while literally cleaning my house for Passover while pregnant with four kids at home because I, and I literally put it on the sales page. I'm like, Hey, listen, I would love to talk this over with you. If you feel like you're, you feel called to this program, send me a message on Facebook. We'll voice out back and forth until you feel comfortable. I don't have time for any sales calls right now because it's Passover. Literally, I put that on my sales page. I wish I could find it, but it was in my old ClickFunnels. I don't have it anymore, but that's literally what I did. And it and it was true. And I could not afford to take that time. Second is energy return versus energy cost, right? So what is it going to cost me versus what is it going to give me back? So here is an example. Building a front end funnel for your offer is going to cost you an energy upfront. Which means you have to do it at a time when you do have energy, fit it into your life where you do have energy. But then that can actually give you back energy because you'll have to do less, let's say front end sale selling and sales so your energy is not infinite, especially if you're up all night with a baby who, thinks 3:00 AM is a party time. And I personally do not wake up my husband to help me with the kids at night because he goes outta the house for work. I do not. And so I take on that especially'cause I nurse. So I, I'm like, what are you gonna do? Like seriously, what are you gonna do? If let's say, when we would wake up, if we were on our way to our to bed and the baby would wake up as we were on our way to bed, he would maybe hold the baby while I quickly got, got into the shower and got out so I could be ready for bed and then nurse the baby and put him straight, and then I would go back straight to sleep. But other than that, I did not wake my husband up. I was more tired on the hold than he was. Although maybe not. He's a paramedic, he's a shift worker. So maybe he, I was, I he was more tired than me. I don't know. It's it's, the really fun marriage competition of who's more tired. It's it's a game we play. My parents played it too. I think it's just a traditional thing that happens. If you are going to, let's say, build a front end funnel, right? So if you're like, okay, I'm going to take time put time into, like right now, for example, my clients are all building their pod funnels. Which takes time, which takes recording time, which takes planning time. But once they build this asset, they're gonna put in that energy. It's going to save them so much energy in lead generation because all they need to do is simply drive traffic towards the pod funnel and it will do a lot of the selling for them. So they won't have to do all those sales calls probably. They won't have to do as much nurturing, they won't have to do as much conversations and dms and things like that because people will have the answers to most of their questions. You really have to think about what is the energy cost of this and is it worth the energy return later on? The third is family integration versus family chaos. So will this business decision actually play nice to their family's actual routines, or will it create constant drama? So if you think about one of my one-to-one clients was considering a business model that would have her on calls while, in the afternoon during, while our kids were home. And so instead of accepting that sacrifice, we created something that had a mix of prerecorded trainings and calls that made se at a time that made sense for her and protected that sacred family time. And now. Instead of having to teach everything live, she dropped the prerecorded trainings and then held a q and a sessions that people could ask questions at a time that worked better for her, and it was only one call a week versus two or three. I. So that worked out much better for her. And speaking of energy, and I added this in later because I remembered it and I was like, I need to just mention this here. If you really want to maximize your energy, you're gonna do as much as you can to use what you've already got, to create more for yourself, okay? And that is what my lazy leverage. Free resource is all about, it's taking things that are in your life, in your world that you are already doing anyway and helping you turn it into. Content and sales and audience growth and messaging, and it is so good. And it is the perfect example of how to maximize your energy because you're not creating extra things from scratch or reinventing the wheel. You're taking what you're already doing and making it into something that can make you money, which I am a big fan of. So just wanted to drop that in super quick as I'm shoving banana into my baby's mouth because he. It's gonna, he literally starts screaming every time I stop feeding it. So just wanted to give that to you to, as that little heads up, if I were you, if you do want to conserve your energy and you wanna like really maximize your energy and protect it, this is the resource for you. And the fourth part is sustainable growth versus the quick cash that burn you out. So is this creating something that lasts or is it just a temporary cash injection that you'll have to recreate from scratch, three months down the line? And that's what I really like to talk about creating. When you're creating a cash injunction, when you're creating a cash injection, is this something that you can actually sell again down the road? It something you'll be able to sell again? Is this the work that you're putting in right now? Will we be able to reuse it later? Okay. And I actually have something coming up that is, I am planning to be an integral part of my business suite. Okay. That is going to be a funnel that will lead towards my offers, towards my landing pad offers, which is my mastermind and my collective. If you are creating something that's just gonna work right now and it's not gonna actually serve you down the line, then that's a problem. If you're like, let's say, for example, I have, my baby proof business intensives where I help you map out your baby proofing your business plan, right? Your plan for maternity leave and how your business is gonna run with, how's your business gonna run and thrive throughout and beyond maternity leave. And so like for the first couple, I might be like it is a quick cash injection to get two or three in at, let's say a thousand dollars each. But I'm okay with that because. It is going to end up being a, three to 5K offer probably. And this helps me really like nail down my process while people feel they really got a really good deal. And I still get to make some money in the front end, right? So this is a ca, a front end cash injection that will actually serve me down the line. And this is why I'm obsessed with leveraged offers. They do take a bit more work upfront, right? It's that energy cost versus, energy return. But they don't necessarily require you to constantly hustle for every single dollar. Every time, you sell something like, oh, great, I sold something. Yay. But now I have loads of work to do. Which is much more realistic when you might have to drop everything just because, I don't know, someone threw up and you have to go wipe it. I'm not a. I personally try to avoid being the person who cleans up vomit. My husband is usually the vomit guy. I'm the poop girl. That's our division of labor. So when you run every business decision through this matrix you stop trying to shove yourself into business models that are designed for people who can, shower daily without being interrupted, and you start creating something that actually works with your real life. Okay. So I had to stop recording at that point.'Cause my daughter came home from school. But I am currently chilling on a bed and finishing this up because yeah, this is, this is how I do it. I, this is how I, this is why I love podcasting because I can literally just chill on my bed with a little mini microphone and pour into you. So if I sound a little different, my voice sounds a little different. That's why. Okay. This is the part where it gets really freaking cold. So what if all these constraints, right? These very constraints that feel like limitations are actually your greatest business advantages. Okay? And I'm dead serious when I say the constraint births creativity.'cause when you don't have endless time or unlimited resources, you can get super creative and find solutions that actually work better, right? So. If you have limited time blocks, it doesn't just limit you, it'll make you crazy efficient. When you only have nap time to work, or before your kids wake up or after your kids go to bed, you get real clear, real fast about what actually moves the needle for you. And there's no time for, oh, lemme just check Instagram real quick, or getting stuck into your inbox for three hours. And I, to me, this is the thing where moms and I, I've spoken to so many moms and asked them what their biggest challenges in general when it comes to building their business. As a mom and every single one of them has said, time, time, time, time, time Not knowing what to do. You know, sitting down to work and not knowing what to do and like, there's so many things I could do and I just dunno what to do. That is the place where you, that is probably the biggest reason why. If you feel like stuck in your business, you're not moving ahead. This is why, okay? Because you are in this kind of decision fatigue of, oh my God, there's so many things I could do. What do I do next? What do I do now? Instead of being able to sit down and be like, well this is what I do every week. This is how I build my business. This is, these are my commitments. This is what, this is what I gotta do. I have an hour to do it. Let's go. Right. So, and I found that when I had, you know, when I had my daughter home with me all day I. 2021 was like my first multi six figure year, and it was actually the year that I had the least amount of time to work. Right. And that was the year that really, really showed me this concept that just because you know, actually having less time actually gives you more creativity And it really like just helps you. Create a business from necessity that can fit into those weird little time blocks. Okay, so I had this client, I used to have this client who had just like one day a week. She had childcare. Okay, so that's four like kind of power days a month when she had childcare, and she got more done in those four focus days than most entrepreneurs do in a week, right? Because her constraint force to get really strategic and it actually helped you grow faster. So the need for flexibility in your business does not necessarily mean that your business has to be inconsistent. It means that you have to create systems or learn to create systems from people. Like me, like you know, coaches who are moms who build the system that align with their family's lives, these systems that can roll with the punches, right? And that makes your business way more resilient when life will throw you curve balls. And when the pandemic hit and everyone was losing their minds trying to adapt. My business really barely noticed'cause I already built it to be super flexible. And so my constraint had accidentally pandemic proofed my business. I already had my product outta service. I already knew how I showed up and got visible. I already knew how I sold. This did not change a single bit during the pandemic, except I did, I did do one masterclass about like, you know, how to pandemic proof your business, like, which was so well attended. But I personally, my business did not feel it at all. So your multitasking abilities are not just like mom skills, right? They are. Project management skills, right? You're constantly juggling these competing priorities and, and deadlines in your household, and I've never, like, I've never met a business owner who can handle complexity better than a mom with multiple kids and, and, and pets and a schedule full of appointments and afterschool activities. And I feel like those non-negotiable boundaries the school pickups or bedtime or dinner time actually prevent burnout because you literally it's very hard. I'm not saying you can't,'cause I've definitely fallen into hustle culture, but it is very hard to do when your 4-year-old is going to demand dinner at 5:30 PM no matter what's happening in your business right now. And. I was just talking to my friend Haley Schmidt about this as I was interviewing her for the Real Secrets and when she was talking about the mommy business model, right? And what makes the most sense for moms? And she was like really this is for everybody because nobody should really have to be hustling. Everyone should have a business that's really set up for leverage and scale. And the truth is she's right, but the reason why we call it the mommy business model is because for a mom, it's not optional. It is necessary. And. When you start seeing your maternal reality your mom reality as your foundation rather than your limitation, everything will shift because you're gonna stop feeling disadvantaged and start recognizing your mom powers as your secret weapon. And I even wrote a whole Instagram post about this. I have to find it. I'll drop it in the. Show notes remind me to, oh my God, yes. Note yourself. Drop this in the show notes. Okay. Remind me to, I thought I was talking to chat. I talk to chat all the time. I'm like, Hey, remind me to do this. Remind me to do that. Remind me that later I need to do X, y, z. I have to do a podcast episode about that too. How I'm using AI in, in my life as a mom, because I think it's gonna be very useful to literally everybody, every single mother who's listening to this. Okay. So let's get super practical to wrap this up about how this actually will play out for you. So let's say content, right? So the conventional approach says, daily posts across multiple platforms, use training audios, blah, blah, blah, algorithm, blah, blah, blah, blah, blah, right? And I. Definitely, I'm not saying there is not an algorithm, and I'm not saying that you can't work with it, but sometimes you really need to go with the bare minimum and try to create stuff that's gonna be more longer lasting rather than something that's going to just, like you have to constantly be feeding the monster, so to speak. Right? And so instead of doing tons of different pieces of content about all these different topics, which you could do, okay, you could do that, but. I really like to focus on creating a podcast episode every week. Once it used to be a Facebook Live. Now it's a podcast that I can chop up and I can spread around, I can pull pieces out of it rather than trying to maintain some sort of crazy daily posting schedule that would get wrecked the minute someone got strep or needed a project for school tomorrow. So I, I like to have this longer form piece of content that can be turned into SEO optimized content later on for, that for people to find me. Okay? And, okay, I had to have a little drink of coffee. Okay. And that, that to me feels like a much more like I think that actually makes a lot more sense. And when you have, and the truth is when you do have a framework for how you create content, you can create, four, four posts a week on social media or five posts a week on social media, you can do that. Okay. But. I would definitely recommend having that one solid piece that you are nurturing your audience and potentially getting in front of new people, whether or not you wake up and feel like writing a post today. Okay. Or whether or not you had time to batch your post at the beginning of the month when it comes to sales. Okay. The traditional advice is, do sales calls, especially, and for me, sales calls had to happen in the evening because I live in Israel, so that's seven to 10 hours ahead of the United States, and I just did not have the time or energy or desire to spend the whole evening talking to people who hadn't even paid me yet. No offense, I'm happy to talk to people who have not paid me yet, but not when it just takes up my entire evening. I'd rather. Do the DM sales thing. So through the mommy lens, you're gonna create sales systems that don't depend on you being live and available 24 7 like webinars or video sales letters and DM based selling, which I did not even realize was a thing when I first started doing it. I was just like, I. Yo, it's Passover coming up. I'm pregnant with my fifth baby. I have four kids at home'cause they're all in Zoom School. I do not have time to get on sales calls. So if you have any questions about this group program, send me a message and we'll talk. And that was like the first like time I did something like that. I'd never done something like that as a service provider. And now I realize you actually can do that as service provider too. If you're services are productized enough. That's an entire different story. It's an entire different life situation. So this enabled me to sell my group program and sell out my group program in March of 2020. In a very aligned way, doing it in random pockets of time throughout the day while also making sure that my kids were all doing their school things and not killing each other. Okay. When it comes to offer delivery, so conventional wisdom of the day is be available to your clients a lot. Seven different back and forths and seven different editing, editing stages. So if you are, if you're like I really wanna be there for my clients, right? And so you're checking Voxer, every, every hour. That is not gonna be sustainable for you. It's not gonna be sustainable for your family, and it's not even good for your clients for you to be checking in. Nonstop to see, oh, did she answer me? Did she had a question? Excuse me. Okay. Through a maternal lens, instead of booking yourself out with one-to-one calls, with, with clients or without having custom packages for every single client, creating structured systems, productizing your offers, productizing your services have clear boundaries. Here's what I check in, here's what I'm not gonna be in. And it turns out people actually respect that and appreciate that. And they're going to see you as more of an authority and an expert and someone to listen to when you hold your boundaries. And one of my, one of my mastermind moms went from offering unlimited fox or access in between calls to our clients to designated hours, and our clients actually got better results and were able to ask better questions because they had to get their thoughts organized. And she was able to get her sanity back without feeling she was on call 24 7. No one should be on call 24 7. Okay? Mom, moms are on call 24 7 technically, right? So you don't need something else that needs your attention all the live long day, okay? So when you filter every business decision through your actual life as a mom, instead of some fantasy scenario where you have all the time in the world, you'll stop fighting against reality and you'll start creating something that actually works for you. Okay, so let's wrap this up. If you remember nothing else from my rant today. Take these three things with you. Okay? First of all, if traditional business advice makes you feel like a failure, it is not you. Okay? It is the advice. It was not created for someone trying to build a business while also keeping tiny humans or large humans alive. Okay? So stop trying to force strategies that completely ignore your reality. Secondly, these constraints as of motherhood are not holding you back, that it can actually make you more creative, more efficient, more resilient, and the very things that seem limiting can become your superpowers when you stop fighting them and start leaning into them. And third, making decisions as a mom does not necessarily mean thinking smaller. It just means creating strategies that actually work in your real life as a mother instead of some fantasy world where you have 12 uninterrupted hours a day and someone just makes your old, three meals a day for you and you also have a laundry fairy and you always stay a size four. That's not gonna happen. Maybe it will happen. I don't know if it'll happen for you. That is not currently happening for me. Okay? So remember, you are not building a business despite being a mother. You build, you're building it as a mother and because you're a mother, okay? Because we have this unique, incredible opportunity to make money alongside being present with our family. And that changes everything about how you approach this entire business thing. So I just wanna remind you again to go check out Lazy Leverage my all new free resource on eight ways that you can leverage your existing life as a mom to sell more, to make more money, to grow your audience, to get more leads. It is going to be so good. And I have a bonus resource in there with seven different content prompts. Four days when you're like, I just need to create con content and I'm not feeling super inspired. These are gonna give you the inspiration to take what's already happening, even if today's felt like complete crap show and turn that into content that does not make you feel like you're just dumping all your dirty laundry online. So it's really good. There's like a bonus resource, free resource hidden within this free resource, which I'm so obsessed with. And if you were sitting there thinking, oh my gosh, finally somebody gets it, then I want to invite you into my CEO Mom Mastermind, where we build up businesses that work with your motherhood and not against it. And inside the Mastermind, I'll help you create strategies, launch strategies, offer strategies, evergreen sales strategies that actually fit your life. Not some generic advice from people who can work whenever they want, however they want. I have just got a couple of spots available in the next couple of weeks. Then we have a lot going on in the summer, so I'm not sure when I'm gonna have time to onboard more clients. So these are specifically, these spots are specifically for moms who are done pretending that their business exists in a vacuum away from their family life. So DM e mastermind on Instagram, or click the link below to check out the details as a beautiful Google doc that you can read through and see exactly how we're gonna do this for you. And we, let's talk about how we can build something that honors both your business dreams and your desire to actually see your children on a regular basis. And if this episode made you feel seen, share it with another CEO mom who's probably beating herself up for not implementing advice that was never designed for her in the first place. Okay? We really truly rise by lifting others up. And and I really want, I really want this to be a place of collaboration and so share it with someone who needs it. Okay. Remember, we are not just building businesses, we are raising whole entire humans at the same time. And that is a sacred mission and that is why we need to do it differently. So until next time, I'll see you then. I can't thank you enough for listening to raising your business. I hope this episode has inspired you to take another step towards building a business and life that you love, and growing your income in a way that works for you and your family. If you enjoy this episode, please take a second to rate and review and let's connect that on Instagram screenshot and share it on Instagram Stories so we can get the word out to more mom business owners like you. Tag me at the El Behan and share your biggest breakthrough from today. See you next week.