[REPLAY] Successful Sales Strategies for CEO Moms in 2026

Okay so real talk... things in the online space feel WEIRD right now, right? One minute you're hearing "nothing's working anymore" and the next someone's making a million bucks in 72 minutes flat. (Yap Challengers, unite!) So which is it??

This week I'm pulling back the curtain on a training I ran a couple weeks ago (yep, this is a replay, and yes I'm sharing it publicly because it was just too good to keep locked away). I dug into what's actually working for successful business owners (especially moms!) in 2026, and spoiler: it's not what you think.

I'm coming to you from a pretty intense season too. My sister was in a bad car accident days before I recorded this, I'm currently 2 weeks away from having baby #7, and somehow I'm still here showing up. Because that's kind of the whole point of what I teach... building a business that doesn't fall apart when life does.

Here's what I'm breaking down for you:

• The ONE thing successful business owners are doing differently right now (hint: it's not posting more)
• Why "courses are dead" is a lie people tell themselves, and what's actually replacing generic info products
• The Costco rotisserie chicken strategy for your offer suite (you'll get it when you hear it)
• A client story where she went from 2 sales to 12 sales just by changing ONE thing about her launch
• Why automating your backend too early might be killing your sales
• My "minimum viable marketing" rhythm that kept $8K/month coming in during my most chaotic, traumatized, nauseous first trimester ever

This one's part strategy, part permission slip to stop hustling like it's 2018.

Mentioned in this episode:

The CEO Mom Collective - my all new membership for moms who want consistent sales and BTS business and mindset strategies from a mom of many (only 20 spots left at the founding rate - investment goes up July 9!) --> yaelbendahan.com/ceomomcollective

Stand Out and Sell (how to create and leverage your signature framework for more scalability and sales) --> https://yaelbendahan.com/standout

DM me on Instagram: @theyaelbendahan

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

Speaker 3 0:00

Welcome to the Raising Your Business podcast. I'm your host, Yael Bendahan, founder of CEO Mom Academy, mom of six, and lifelong reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO they are. I want you to believe that you can have the business success you desire and be present with your family, and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood, biz models that work for you, marketing simplicity, and the mindset of a CEO mom. Now, let's dive in.

Speaker 5 0:41

So this is a little bit of a different sort of episode. It is actually the replay of a training that I ran, um, a couple weeks ago about successful sales strategies that I am really seeing work for successful business owners, but especially for moms in business in 2026. And it was just so good, and I was debating whether or not to make it public, and I decided, you know what? I'm going for it. Remember, it is the kind of training replay. So I did, I did share some things on screen. Uh, if you want to watch it, just shoot me a message and I will send you the actual video replay. But I just wanted to let you know before going forward that I have my CEO Mom Collective, which is my new and exciting membership that just opened last week. And it is literally the place for you if you are a CEO mom who's been in business for a while. You know stuff. You've sold stuff before. You, you know how to sell. You have, like, maybe bought loads and loads of courses before, but what you lacked was some level of direction. You just wanna know, like, what to do, okay? Just like, "Show me what to do, Yael. Tell me my next step. Tell me my next step. Help me create a plan. Help me create a r- a weekly rhythm, a monthly rhythm to continue showing up and making consis- consistent sales." And that is literally who it's for, okay? And I'm not gonna go into everything that it has 'cause I've got that at the end here. But make sure to check it out because it's open right now at the founding investment of $97 a month. It is going up after July 9th, which is a week from this Thursday, and I really want you in if you feel like this is the right spot for you. There are 20 spots left of the original 25. I have a lot of people, chatting with me about it to see if it's the right fit for them. So if you have any questions about it at all, just shoot me a DM on Instagram at theyaelbendahan with the word collective, and it will get you the link, but it will also open up a conversation with me, and we can chat about whether this makes sense for you and your business. So without further ado, let's get started with successful sales strategies

Speaker 2:45

the basic idea of today was I've been hearing from a lot of people that things feel very weird in the online space, right? On the one hand you hear people saying, "Oh things are just not working like they used to." On another hand, you have these people having these million-dollar launches in 72 minutes. Have anyone seen that going on? And so it's are things working or not? Did AI ruin everything? Is it sustainable anymore, right? A lot of people whose businesses were sustainable a few years ago are just finding that either things are just taking off or they're stalling, right? And there's very little in between. And so I did some observation and I was looking at, talking to friends, I was talking to people and and just observing what was working, what seemed to not be working as much like what are the commonalities, and so I'm really excited to be sharing that knowledge with you. I don't know if any of you have heard. Those of you who read my emails, my sister was in a really, a pretty bad car accident on Sunday my, my youngest sister, and and she... with her baby, and he is fine and she is not. And she has a lot of broken bones, she still has a few surgeries to go. So obviously with everything that's going on, like my family is in, in crisis mode and and we're lucky that we have each other and And I'm grateful for that. But I also obviously it's been a lot. It's been a lot more on our plates than normal. So what I'm basically gonna do is at the end, I will be sharing an opportunity to work with me that that I've never really offered before in this format. I feel like every time I have a baby, and for those of you who don't know this as well, I'm three weeks away from my due date. So like it's my seventh baby. Obviously I've done this before, this is my third baby since having a business, and I find that every time I have a new baby something new gets rebirthed in my business. How... in whatever form that takes, whether it's some sort of new marketing strategy or like always I'm like, "Ooh, I'm ha- I'm having a baby, I should start a podcast, or I should launch a new offer, or I should start marketing in this way." And I don't know, like something new always happens, and this is like my seventh baby sort of soft launch in a way. So let's get started. I wanna talk about successful sales strategies in 2026, How to stop competing with AI for attention and start selling the things only you can give them. So I, for those of you who don't know me, I am Yael Bendahan. If you're new to my world, because I know a lot of new people came in through the through the Real Secrets with CEO Moms Summit. I am a mom of six, about to be seven. I have five boys and one girl. We do not know what this baby is, so we're just assuming it's another boy because that's how we roll. And I'm a business mentor for CEO moms who refuse to sacrifice their families to grow their business, right? We do have the people who will, who are like, outsource everything and blah, blah, blah, and the most important thing is the business. But I think more and more people are coming to realize that is not a sustainable thing, and it's not what they want for themselves. And and they want to be able to have both, right? And I fully believe that you can have both. But I... But you have to do it the right way, okay? I hit 250K my first year after having my first baby as a business owner, That was crazy to me, because until then I'd made about, been making about six figures for a couple of years, about around 100K, 110. And and then I literally more than doubled my revenue when I had a baby home with me. And that was when I realized that a lot of my limiting beliefs around what was possible in my business were very wrong, okay? I turned f- I turned 27 to $47 entry offers into upgrades worth thousands just by giving people a real taste of how I work. True story. I literally had someone come in at $27 and then pay me $18,000 within a couple of weeks, which was amazing. I grew my list to over 13,000 people, primarily through collaborations. In fact, in the past few weeks, I've grown my email list by, I think about 350 people just through a couple of a few collaborations that I've done. And I've coached my clients to 5 to 11% launch conversion rates. So if launch conversion rates, 1% is, you're aiming for a minimum of 3 to 5% is really good. 11% is unheard of, okay? With low-key launches and smart, personalized funnels. Because I really do believe that funnels still work 100%, but you have to personalize you have to personalize them, okay? You have to you have to add yourself to them because of AI and because of the lack of, of trust, okay? And I've run this entire business with no nanny, full weekends offline. I'm an Orthodox Jew. I keep Shabbat, which means that for 25 hours a week, I literally do not touch my phone, do not touch any electronics. And I live in Israel. So I'm originally from New York, which is why I speak so fast. I always try to sh- slow myself down. But I am, I do live in Israel now, and for the past few years, it has been extremely... My business, everything has been very interrupted with on-and-off war stuff, okay? And the truth is it has really not been easy. I had two baby... I- I'm, I've been pregnant twice since the war started three years ago, almost three years ago on October 7th, and and it's been really tough. And I actually ran my Real Secrets of CEO Moms summit last year. I did it w- I did it as interviews, and it was actually crazy. I was interrupted so many times by sirens, and one time, I literally just took my entire laptop, carried it into our bomb shelter, and continued. And she was like, "Are you okay?" I was like, "Yes, we just have to finish this interview." That's why this year I did it differently and I did it audio style with these recorded audios because I wanted to make sure that I everyone got a chance to say everything they needed to say. Let's talk about what's not working anymore, right? Because this is what I've definitely heard what's e- is, was not really landing for people. Number one is generic information, okay? It's free everywhere. Half of it was written by AI in seconds. So five steps to do this and 10 steps to do that, no one needs that anymore. Those are just blog posts that people were, like, salivating over in the early 2010s, and now they're just old news, okay? And big audiences without real numbers without real, sorry, without real warmth is not gonna convert the way it used to, but numbers still matter. Meaning, a big audience is not the be-all and end-all, 'cause it has to be the right audience, and they have to be bought into you. It has to be more of a community than just an audience that you're speaking to. But numbers still matter, and conversion rates still matter, okay? And- What I'll say, I just wanna say what is this, okay? It's very easy to hide behind content prompts and, Claude and, AI telling you what to say and making it easy for you to say things, and I use AI a lot in my business. I use it a lot to take what I already have and then disseminate the information organize my information. I hel- it helps me create trainings. I brain dump things in and it organizes my thoughts for me. It is amazing. All right? But I wanna, I do wanna say this. I am a religious Jewish woman who lives in Israel. A lot of those things are not popular with a lot of people, and I have a lot of reasons to be afraid to be visible. And I used to be the visibility que- like, everyone knew me as the visibility queen. Everyone knew me as the person who was, like, knew everyone and was showing up everywhere, and everyone everyone knew who I am, and I was showing up in Facebook groups everywhere, and it was hard to keep that up in this situation. So if... and I have children. I have, my oldest is gonna be 17 in December. I'm about to have a baby, my seventh. And, if anyone has a reason to stay invisible and hide and pull back, it's me, okay? And I have pulled back to a certain extent, at different times for my mental health. But- I'm not committed to staying invisible, and that's not how I roll. Okay? And if you've ever been scared to be visible and put your real self out there, and your, your real method and the behind-the-scenes of you, right? That courage is something that I hope that you can borrow from me during this training. And I want you to think about how you can really show up as your full self in your business, in your marketing, okay? Because what I found is that people will use these prompts, and they'll use AI, and they'll use all this stuff to hide who they are. Okay? So the fact is that people are no longer just paying you for what you know. They are paying you for what you know, but they're paying you for what you know based on you, right? Based on how you think. Okay? How you actually did your thing, your process, the way l- the way you do things, right? When people pay me, they're like, "I wanna know how you have been running a business with four, five, six, almost seven children." Because anyone can say, "Post on Instagram, post on Threads," I don't know, "send emails, run webinars", whatever it is, right? Anyone can say that. All those things will work. But how do you do it in a way that fits into your life? People wanna know, "Okay, how did you do it, and how can I apply that to my life?" So you see the difference. It's not just about okay, how to post on Instagram. It's how to post on Instagram when you have no time. It's how to keep showing up and doing a training when you spent the whole day, filling in for different people in your family because your mom is in the hospital with your sister, and you have two little baby nephews that need taking care of. And they're being passed around because they need to be taken care of, and their mom is in the hospital and depressed that she can't be with them, okay? So that is just really important to realize. People are paying for courses, right? And moving on, people are saying, "Oh, courses aren't dead are dead," and, "No one's buying courses anymore." And I've literally had friends say to me, and I've literally had friends who are experienced business owners, who are, like... Courses was their entire business model, saying, "Oh I saw, courses are just not as popular anymore. Jenna Kutcher sh- shut her thing down. Amy Porterfield shut her thing down. Clearly, this is not working." And what I'm here to tell you is courses are not dead. Generic ones are. And what I've seen, okay, what I've seen work for people Is not just sharing information, it's sharing their why. The why and the how did I specifically apply this and this is how I think about it, right? So you have probably heard of the app challenge. Who has heard of Jesse Jane's app challenge. It's been going viral on Instagram right now. I joined her Yap Challenge. I found her the day before I joined. I found everyone's talking about this, right? And I was like, "Who is this person?" And I looked her up and I was like, "Oh my God, this looks crazy. This looks amazing. I'm gonna check it out." And I literally found her and within 24 hours I joined her Yap Challenge. I have not been doing a ton of yapping, to be honest, but h- I will say her prompts are fantastic and I'm... And I and I did not predict what was gonna happen in the couple of weeks since I joined the Yap Challenge. I joined it about five weeks before. I was doing it two weeks ago. And but it has given me more ideas and more confidence in showing up and talking, 'cause I realized I've been-- I pulled back a lot from doing that kind of content. Who has heard of the Yap Challenge? Has nobody else heard of the Yap Challenge besides for Ria? I'm so curious. Okay. So this woman, Jessie Gene basically took a trend that everyone was talking about on Instagram, which is yapping, okay? Which is basically face to cam. If you've ever heard of face to cam videos, talking head videos. Not on Instagram much. Okay, fair enough. I literally heard about it I wasn't even following her, and then I just heard people saying, "Oh, have you heard of this Yap Challenge?" And I'm like, let me find this out." This woman, Jessie Gene, capitalized on a massive trend brilliantly with a huge existing audience. She did grow her business through a lot of these talking head videos. Okay? And this is... and she launched her challenge. It was a six-week challenge for $297, which is unusual for a challenge. Usually challenges are like, oh, five-day challenge, three-day challenge. They're $47, $27, free, right? Six weeks, $300, and she made $1.2 million in that first launch. Okay? She made I think over 4,500 sales at least. And everyone was like, "Oh my God." Everyone was like, "This is insane. This gives me hope." And then you also had the people who were trying to tear her down and be like of course, anyone could do that if you talk on camera and post a lot and are blonde and skinny," right? Or whatever it is. There was definitely a lot of sour grapes. But I, I personally saw that as just a c- proof that things are still possible and people are still buying courses. People are still buying stuff. The fact is, though, she does have a huge audience. Okay? And she just r- she's been building a wait list for the next round of this challenge since she closed this two weeks ago. She just opened it up again last night- And within 72 minutes, she had made over a million dollars again. I think she literally made 100K the first three minutes, and then over a million dollars in sales in the first 72 minutes She had like over th- she had 30,000 people on her wait list or something crazy. Okay? So even a very minimal conversion rate, she was still gonna make a lot of money. And I was actually really interested to see like what was going to happen. Now again, I'm not saying this is gonna happen for you for sure and everything, right? She did grow her audience a lot on Instagram, so she had a massive existing audience who was very bought into her, right? And she rode this trend like, I'm like I'm so impressed with how fast she like, rode the, like just capitalized on it. But The fact is, what is replicable about her is that she showed up very real, very human, and was like, "Let me take you behind the scenes of how I actually do this." Okay? And everyone's out there saying, "Of course they're dead. Email is dead. Instagram is dead. YouTube is dead. A podcast, no one's doing this. No one does things like that anymore. AI is everywhere. Blah, blah, blah, blah, blah." W- okay, fine, whatever They're wrong because people are making money on Instagram, people are making money through email, people are making money with courses, people are making money with high ticket, people are making money with low ticket, right? People are not done buying courses. They're done buying generic ones that could've been written by AI, right? And they want t- to know h- how human beings are doing this, okay? So is something... Whenever, when, if you hear something is dead or something isn't working, ask yourself, is this actually dead or is it because someone's just trying to stick to what they were doing in 2018? Okay? And again, the sh- the showing up piece of, showing up as yourself is a really big thing. She was very vulnerable. She she she has a whole series oversharing about our finances, and I'm career confused, I don't really know what I'm doing. And she'd grown an entire business before this about, I think about binge eating or something. And so it's not she had no idea. It's not she came, she started from scratch, just grew an audience of 300,000 people and then sold this thing and made a bajillion dollars, right? She had built business before, but this was a new audience, a new take, it was a new account. All right? So she really did succeed. So I want you to take this not as "Oh, gosh," I'm gonna, I'm gonna create a course and just sell it and I'm gonna make a million dollars," or take it as, "Okay, there's no way I could ever do anything like that," 'cause neither of those things are true. But the fact is that she showed up like a human, s- used psychology, used a lot of stuff that she knew worked, that was working in 2018, that was working in 2010, that was working in 2020 and three years ago, 10 years ago, right? She took a lot of that stuff, and she really just added her own human flavor to it, and people ate it up. Okay? So I just wanted to share that because if people are like, "Oh this isn't working anymore. Oh, yeah, your front-end funnels were working, but now they're not. Oh, masterclasses used to work and webinars used to work and high-ticket offers used to work and they're not working for me anymore." Maybe you just need to do it differently. Maybe you just need a different take on it. Okay? So that's what I just wanted to establish before we got started. So- Let's talk about the strategies. Let's get to the strategies. All right? And some of these are gonna be stuff you're gonna be like I knew this already." Some of this stuff you're gonna be like, "Wow, I never thought about it that way." Some of it you're gonna be like, "Oh, I can't do that because that's too limiting." So I want you to come into here with an open mind and just accept that this is stuff that I've been seeing. You can agree or disagree. And I just want you to think, "Okay maybe I don't like it this exact way, but how can I apply this to what I'm currently doing?" Strategy one, being known for one thing The people who I've seen really succeeding are not necessarily launching a new thing every day, every minute, every week. There are people like that, and I've actually seen people like that. And the truth is I've seen so... i... Back in a few years ago, I remember everyone was selling all these things. Like, how to sell multiple things at once. Every day I sell three things: a high ticket, a low ticket, and a mid ticket. I don't know about you. I don't have energy for that. I don't have time for that. I personally. I have a mom brain, all right? I can focus on one thing at a time, right? And we're gonna talk a little bit a little later about how you can sell more things at a time without actually actively selling more things, right? But the people who are really doing well are the ones who have been known for one thing for a while or double down on being known for a very specific thing instead of trying to sell multiple things and be like, "Oh, I'll try this, I'll try that, I'll try that." Okay? And I wanted to bring loads of screenshots and loads of examples, guys, and I really wanted to do this. And and unfortunately I just did not have the time. Like these past few days was supposed to be my time to pretty up the the slides and add all the little details and the stuff and the pictures, and I just didn't have the time. So I'm very sorry. But I'll give you names, and I'll give you examples, and you can look them up. Okay? So I j- I call this the Emerald City Offer, right? Like the landing pad. I've had so many people tell me some version of, especially if you're an entrepreneur, "I get really bored. I can't narrow it down. I just see so many possibilities, and I can't just stick with what I'm actually building." And and the truth is I had people fill out an intake form. Those of you who filled out the intake form for the Real Secrets of CEO Moms Summit you get a bonus coaching call tomorrow in the evening where I'm gonna answer... A bunch of you submitted questions, so I'm gonna answer those questions first, and then I'm gonna open up the floor and you can literally ask me anything. Okay? Just like an open coaching call, because you took the time to fill out the form, so I appreciate you. What I've seen, that is a lot... I've seen a lot in the intake form. I can't just stay, I can't stay focused on one thing. I keep jumping around, right? And I see a lot of people trying to sell multiple things at once and then wondering why nothing's really selling well. And your o- your audience cannot buy what they cannot clearly understand. And what feels repetitive to you is actually clarity for your audience, okay? So pick the thing. What is the main message your unique edge, your unique methodology, your unique thing. We're gonna get into the methodology in a minute. What's the thing that you wanna be known for? People people... If you want people to say your tag, your taggable tagline, right? If you, if someone's "Oh, I just wanna find someone who can help me with XYZ", what is that XYZ? What do you do? What do you wanna be known for? Yael is the person who helps CEO moms scale their businesses beyond their, beyond their time. Create leveraged offers, scale their businesses beyond their time without sacrificing their family time, right? That is, that's what I wanna be known for. And people knew. People are like, "Oh, yeah, don't you do don't you work with moms? You work with moms?" I'm like, yeah, I work with moms. That's where it usually starts, right? But what it comes down to I've worked with people who weren't moms, but they were people who really wanted to focus on building a business that was very life first, okay? So- It'll probably feel repetitive after a while, and there's ways you can bring in different angles, and I'm actually gonna talk a little bit about how you can talk about the same thing from multiple different angles, so you- so it take, it will take you a very long time to get bored of it. And even then you just switch to another angle of the angles. But the fact is that you could be launching or marketing right, right? You could be doing the things and using psychology and using a hook and using whatever, and it has nothing to do with your marketing and everything to do with just your offer. People have not been exposed to your offer, to your message long enough. Okay? And consist- okay, and I say this to my clients a lot, right? Consistent does not mean constan- constant. But consistency with one offer, one message over and over again compounds and becomes stronger and stronger, whereas consistency split five ways will just dilute everything, okay? So you don't wanna dilute your energy, and you don't wanna dilute your impact because remember, people will only see a very small percentage of what you post online and what you email them. So you wanna really nail down what you wanna be known for, your thing. Okay? And I'm not saying you can't have multiple different offers, but they probably should all be f- they'll probably all be falling under the same message, the same energy, the same thing you wanna be known for, okay? And there's a lot of ways you can get to the thing you wanna be known for. And I've seen people do this, right? They have their main offer that everything leads back to, and then they have all these lower-ticket offers that are all micro-offers that all lead back into that bigger part because they're all small pieces of that bigger puzzle. I'm not saying you can't do that, but start with your main thing. All right? So just quick check for you. If I asked you what is the one offer you're known for, what's the one thing you're known for, could you answer it in one sentence the second thing, and this is what I said I'm gonna talk about unique methodology in a minute. Having a signature framework, or a unique methodology or whatever you wanna call it, right? Have your thing A name methodology, especially if it's named, makes you impossible to copy and very easy to remember. Every piece of content ha- will connect back to your framework, and therefore back to your offer, and you become the creator of the method and not just like another basic B voice just teaching the same thing, right? Anyone can teach how to get more clients, right? But some people, one- only one person can teach how to get, five mastermind clients by Christmas. That's what my my, my friend and my friend Ellie Swift, who was in The Real Secrets of CEO Moms Summit she, she had- she did a master class, five, five mastermind clients by Christmas with her specific method, her specific meth- messaging method. Really cool. I love it. See yeah, Bat-Chen Knows Balance for God's Sake, my private coaching program for married women in business. And again, like, when- whenever I think of her, I'm like, marriage and business. How to be a female entrepreneur and stay married happily, right? Which is not a given, if you've noticed in the online space. Now, the cool thing about having a signature framework, by the way, and I'm gonna be showing you some screenshots about how people have applied it and used it, is that it's really powerful for content. Because if your main offer is made up of your framework, okay, if your main offer is made up of y- the steps of your framework, how you help people achieve the specific result in your specific way with your specific step by step, then all roads lead back to that offer, and all the branches of your framework all lead back to that offer. And so any piece of content you have will lead back to that offer, right? So you can come up with s- angles upon angles of each of the offer, of the framework itself, of each piece of the framework, of each step of each piece of the framework. It's em- the possibilities are endless. You can talk about it in so many different ways, and that's why, like, when people are like, "Oh, I'm gonna get bored," I'm like, "Y- yeah, but will you?" Because I talked about the same framework for three years straight and did not stop, and I had content coming out of my ears. I had content ideas up the wazoo because it all, it just flowed out of me. I'm like, I knew exactly where I'm trying to lead them towards, and that framework made it possible for me to just, like that. I'm like, okay, what am I g- you know, what's the angle I'm taking this week? What, what arm of the framework am I gonna be talking about? What micro topic am I gonna be focusing on? Okay, that's my podcast episode. And then I would break it down into multiple posts, and that was it. That was my week. And I did this during the pandemic when I had four little boys at home and I was pregnant with my daughter. I did this when my daughter was home with me all day for the first year of her life, right? So it's not something that even takes more time. It actually saved me time, 'cause it saved me that, that mind, like that mental load of trying to figure things out and figure out what to talk about and how to talk about and what I'm gonna do. Okay? And you can, honestly, and I actually showed I ha- I had a, I used to have a master a mini course called Persuasive Content Masterclass. And I took the same exact topic, and I showed you literally seven different angles. You could take one micro topic and talk about it, and it was very cool. If you want that, let me know and I'll send you the link after. But it was... And it w- that was, like, one tiny little that was, like, a mic- that was, like, a subtopic of the of the framework. Okay? The framework and then it was, like, one part of one of the arms of the framework. And you... Seven different ways to talk about that one little part. Okay? So makes it much more natural for all your content, all your marketing to lead back towards that main offer that you're trying to focus on selling. Okay? And for those of you who have my, for those of you who have my Stand Out and Sell course, mini course, I actually have a framework GPT in there that people, the people who have used it have been blown away with how helpful it is. It literally took my strategy and it took my strategy. I put all my strategies into it, and then it will ask you questions, and it pulls out the best stuff out of you. It's it's amazing. It also gives you content ideas. So Vach sends that the Signature Framework is the CALM method. It's four steps to creating flow in any situation, connecting to self, God, husband, and others. I love that, right? And it and it saves you, it saves your life, and it sa- it just saves your brain power. We have limited brain space, okay? When we have, when you have, especially when you have children, there's just a limited amount of ways we can think about stuff and things we can dedicate to.. Strategy three. Once you know, again, what your main offer is, that's when you start building out your offer suite, meaning giving people a taste of your work. Okay? And the... When I talk, people talk about the idea of like front-end offers or front-end funnels, and that is taking a piece of your bigger picture and then giving them a taste, right? It's like that same idea, That same idea comes out when like when you go to Costco and they're offering you little p- pieces of cookies or cake or chicken or whatever on a plate, right? They're giving out chicken because they want you to buy the rotisserie chicken. They're not giving you chicken because they want you to buy cake, presumably. If they were, that would be a very interesting marketing strategy, right? So they're just saying, "Okay, I'm gonna give you a little piece of this chicken, and you're gonna be like, 'Oh my God, this is so good,' and I want a whole rotisserie chicken," right? So you start with the offer that you most wanna sell, right? Your em- what I call your Emerald City offer, right? All roads lead. And then think about what does someone need before they're ready for that, right? Or what is an angle for... of that will really appeal to people? A small micro angle that will really appeal to people. And again because... Yes, because of AI. Because a lot of coaches are scammy. Because a lot of stuff, a lot of courses and things online just do not deliver what they promised. People have lost their trust, right? Everyone talks about, oh, the trust recession. Yes, there is, because the online space is not this new exciting world anymore where people are like, "Oh my God, wow, I can I can post on Instagram and people will buy stuff from me?" So when your offer suite is designed in a purposeful, intentional way, everything you sell leads to the next sale, right? A low-ticket offer or a freebie is gonna be their first real experience of... in how you think. It's not just like a lead generation oh, just get someone on an email list. This is going to really start getting them bought into your method and your your mindset and the way you do things and the way you think. And I'll tell you this. I... There was actually a coach I was c- I was considering working with, because I know a friend of mine had worked with her, and she said that the strategy that she did worked really well, and it was great. And I was like, "Cool," "let me check her out." And she was like, she put up on those, one of those ladder posts. You know those ladder posts where it's like, "I have this amazing thing. I just put together, I just put together a PDF with the, the five things like that, that'll take you to 50K a month" it was something crazy like that. And I was like, "Do tell. I... i've gotten to 20K a month, I haven't gotten to 30K a month, so I'd love to know how to get to 50K a month." And and I downloaded it. And that was the nail in the coffin of ever working with her Because it was the most ridiculously generic freebie I've ever seen in my entire life. It was something like I- I, something, it was all stuff that I knew. So I was like, this is not telling me anything new." And it just did not tell me anything unique about the way she thought or the way she taught or the way she did things. And I was like, "Why would I pay you money if your free thing is so-" crappy, right? I wanna feel like I don't wanna feel like w- like I walked away having wasted my time reading this thing, right? So when you offer, again, when you offer to design intentionally, you have a next step for everything, and all it does is whet the appetite for the next thing, right? It's basically then experiencing your brain in action. Here's how you think. And if any of you have filled out the intake form, any of you guys here have filled out the intake form for Real Secrets, the ch- the documents that I sent you were... I used AI to create the documents out of a training that I had done called the CEO Moms Growth Matrix, which literally gave you the exact steps to take in my CEO Moms method framework at every stage of your business based on what your next business goal was, okay? I did use AI to help me actually organize it, because it was a lot of talking and I wanted to just be able to organize it so in a way that everyone could understand. But the content in there was not from AI. That was all out of my head after years and years of working with clients at all different levels of business, right? And if anyone got one of those, got one of those documents, and did not get at least one very valuable takeaway they could apply to their business, I would be extremely surprised. I like to over-deliver when it comes to free things, because I want you to feel like you did not waste your time, okay? I want you to feel good about, about, about learning from me. I want you to feel like you walked away having taken something valuable with you, okay? And that is really important to me. So I'm curious, right? So if, do you, if you know what your main offer is, and Do you know what your main offer is? Do you know what is the step before it, or what is one little aspect of it where people will be like, "Oh my gosh, I would love to know that one thing. If you could just tell me that one thing"? One, okay, so one thing as an example, okay? A big thing for me was the Signature Framework. For me, the Signature Framework is one of the, is one of the the pillars of wor- of working with me and scaling your business. I feel like your business is so much more scalable when you have that unique edge, when you have that unique framework, when you have that unique process. And I ran my Stand Out and Sell Challenge a few times to sell my group coaching program, and it crushed it every time And then I turned it into a, into a mini course because it was just so freaking valuable, okay? Because... and I've seen like a lot of people who have bought from me later have all been through it. Either they went through the ch- the free challenge or they upgraded to VIP. I would say like a good 60% of people who upgrade to VIP in those challenges, like paid me whatever it was, $47, $77, $97, whatever, to get the ongoing the coaching throughout the challenge. So they they tend- a big percentage of those people upgraded into my coaching programs, which were $3,000, $5,000, $7,500. Okay? So that was a very powerful front-end offer that really showed people how I think, gave them a ton of value, had them walk away with a viable framework they could put into action and start using immediately. And like I... One woman actually did. She had a framework up on her website by the end of the, by the end of the week, and she'd used it on a, she used it on a sales call and cl- closed the client before the challenge was even over. She joined my program, by the way. Because it was really valuable. Another thing, my Mom Viable Marketing Method. People are like, "How do you manage to get s- get your content out there and put out so much content when you're so busy and you have so many kids?" And I was like, "Okay, I'll show you. I'll show you the spreadsheet that I use, and I'll show you the document that I use to write out and plan my content every week, and here's how I do it." And people ate it up. They loved it. So using that as like a way to show how you think and how you do things, and then pe- people will be like if she can simplify content so much, if she can simplify standing out so much and being unique in my market, even though I feel like so many other people do what I do, then I want her to help me keep going." Okay? And this is not a new thing, but it still is working because more than ever people need to get a taste of you before they upgrade. And I've bought many low-ticket things from people to see what their stuff was like before upgrading to a higher ticket offer with them. Okay? Many times. In fact I would say every single one of my coaches that I've ever worked with, like long-term, in a mastermind or a group coaching program or whatever have... I've bought something from them before, like every single time, 'cause th- I'm like, I'm curious. I wanna see how things work. I wanna see how they think. I wanna see how they do things. Okay? Strategy four is the personal touch. This is really important, and I, I don't wanna be like repetitive and be like, "In the age of AI" and blah blah blah blah. But AI is everywhere. It's not going away. People are using it, and I know people are using it to make videos of themselves, make like AI twins and have people like and create these videos of that looks like them talking, but it's really actually AI. I don't like it. I don't see myself doing that. Maybe... i'm not gonna say never. I never say never. But I don't see myself doing that. Someone told me in the intake forms that, I can't seem to break through to people actually paying me, right? People, a few people engage in my f- fr- my free content, right? And that's it. No one's "Oh, yay rah. Good for you" and then they just move on and they don't pay me, right? Or, I'm not so great at promoting myself or my services. I'm not good at putting myself out there. This strategy is the answer to both of those, the, both of those problems. I have a clie- I have a client who has... we have, we, I have a, my, my low-key launch method. It's really great that helps, that kind of helps you validate an offer to even a very small audience before creating it, before selling it, and helping you make money before you even create the offer itself. Okay? And she had launched a course about her expertise twice before. The same course, she'd launched it and then relaunched it again. And now she wanted to create her second signature course. Those are kinda, kinda gonna be the two arms of her business. And she did it. She launched it exactly the same way she launched the first one. But this course was a bit more of a sensitive topic than the other one. It was something that was, like, very, It was something that was very personal and something that people weren't always, I don't know. They needed someone to really get them, and it was the kind of thing that people felt very insecure about, right? It was a personal styling course. For women to talk about styling and their bodies and how they feel in their clothes and all that kind of stuff is awkward. Okay? She opened her cart, made two sales, and, so this client of mine made two sales on the first day, and then she continued on launching email. No sales. She's "What's going on?" "This has never happened to me before." She's had a lull in the middle, but never this level of nothing. And so I said, "I think you need to really start talking to people. So anyone that you see who's been clicking or, checking things out or has, who's messaged you for the keyword or for the link or whatever" she... Th- then reach out to them and ask them, "What's your biggest, what's your biggest challenge when it comes to this? I saw you were checking it out. Is anything holding you back?" So she did that. And what she did was, that was really smart by the way, this is a really smart strategy that I highly recommend you replicate. On her Instagram, instead of sending people a link straight to her sales page from her Instagram stories, what she did was any time she would mention the course on Instagram, she would send them to an opt-in form that then redirected them to the sales page. Meaning, she knew that anyone who came in through that opt-in form came from Instagram, and now she had their name and email address, and she was able to go back and re-target them. With a little, a little guesswork. I think, I don't know if she ha- had them put their Instagram handle in there, but she w- she wanted to make sure that she was able to follow up with them. So she had them come through this form. So they had to basically opt in to see the sales pitch. Now, maybe she had less people seeing the sales page, but those people have definitely much higher intent because they want, they were willing to give their name and email address just to get the information. And she was able to follow up with these people. Okay? On the last day of her launch, she made 10 more sales. 10. Okay? Because she started just having conversations. She was, she was using this... She just looked at who was clicking, and she emailed those people, and she sent them per- some personal voice notes, "Here, where are you getting stuck?" Right? One person thought it was gonna be much more expensive than it was, and she's "Oh, my God, it's only this much? I'm in." And she just bought immediately. One person was like, "I don't know if this really works for me because I had this kind of body, and I had this kind of thing, and I'm in the middle of do- I'm, I am, I'm at this stage of, whatever, like my cycle or I don't know, whatever." A lot of people had a lot of conversations with her, and she was able to reassure them and share, whether she thought it was a good fit for them or not. 12... Two sales to 12 sales in, on the last day Everything was the same. People were reading the sales page. It wasn't that they weren't reading the sales page, but they needed to have that little bit of human interaction just to reassure them that it was the right decision. Okay? Now, we... The... To me, there's three things this teaches us. Okay? Number one, I think we got a little bit lazy when funnels worked on autopilot so well, and but the market shifted. And I'm not saying that you need to have a conversation about every single $27, $47, $77 offer you sell. I'm not saying that. But it's worth doing. It's worth seeing if you can just have a little bit of personal interaction with someone. So people who sign up for your... I, this, I had a friend, everyone who signed up for her webinar for her signature course, which was like 997, she would send them a Bonjoro video, like a quick video. Actually, she would... They would get tagged into Bonjoro, which is which is an app that you use. It's like a software that you can basically just make a list of people to follow up with videos using your, using some sort of trigger. So it's your, if it's your email or whatever. And she would, she sat there every day, and she would record a whole bunch of videos for every single person who opted in for her webinar. It was a lot of people. And a lot of people said that was the thing that pushed them over the edge, 'cause they just saw that she actually really cared, and she just wanted to say hi. And she used their name, and she... It was a very personalized video. So I'm not saying you have to do that for every single person. Every single person who downloads something free from you, you've got to send them a personal note. But I want you to realize sometimes if you're like I'm launching and I'm doing" and maybe it's the wrong offer. Maybe the offer sucks, right? Maybe the messaging is wrong. But she just... my client recognized a messaging, messaging gap from these conversations that she had missed before, and then she addressed it in, in an email, and then a few more people bought, okay? Just from having these conversations. And the third thing is it's not about cold DM-ing 500 strangers a month, okay? I'm sure numbers wor- you know, when it... You look at numbers, it could eventually work, but you don't have to do that, okay? That's so 2016, all right? Five to 10 real deep conversations with people who are vaguely interested in your offer, who've showed some level of interest, could make a bigger difference than those 500 cold DMs, okay? And I've s- literally seen this work. All right? And that's what people have said that is... not to toot my own horn, but toot. I'm very... That is something I'm really good at. I'm really good at connecting with people and sending... And I love sending voice notes, 'cause it's the easiest thing for me to do. I've literally... I've coached my clients through voice notes while wiping butts, literally. I literally was doing it. I was like, "I'm so sorry if I'm echoing in here a little bit and if you hear my daughter in the background, but she... I have to wipe her," and I was in the middle of a thought, and I didn't wanna stop the thought, and my clients loved it, by the way, 'cause they were like, "Okay, we know that you get us." But my point is that it just really... That just really makes a difference. So what... If you could figure out ways to create these personal touchpoints even within automated funnels, that is going to change the game for you. I really, truly believe that. Okay. Retention, okay? Get obsessed with retention. New clients cost a lot more time, energy, and money to acquire than the ones that you already have. If you have given someone a good experience in working with you, they'll come back or they'll stay. Okay? I've had people stay with me in my group programs and masterminds for t- two, three years. Someone's four years. Okay? Because I knew where they were at. I was able to speak with- speak to where they were at, start the re-sign conversation early, right? And this is a practical thing, okay? Know when your contracts are ending, and start the conversation not right when they're about to leave, a month before, six weeks before, to give you guys time to talk it out and see what would makes the most sense for them. And you don't have to create this standard thing or whatever. You can create a custom, something custom to upgrade them to. But it is so much easier to continue working with someone that you already know than having to find a new person. It's easier for you, and it's easier for them, especially as a coach. I personally, I work with my coaches long-term, right? Because once someone already knows my business I'm like, I don't have to explain it to everyone else or to someone else all over again, and then have to get, have them get to know me and my quirks and my mindset blocks and my stuff, and my whole story, and it's exhausting as a client, and it's exhausting as a coach. It takes a lot of energy to onboard a new client and start getting this new... getting to know this new client, okay? So whenever you're working with someone, think about before y- your contract ends, think about, okay, what would the next step be? Is it more of the same maybe? Maybe a nice little alumni discount, right? Or maybe it's the next level. Maybe it's the next stage. Maybe it's working together deeper. Maybe it's downsizing to something that's a little bit lower key because they don't need as much personal support anymore. Only you can know that as the person. But focusing on giving people a great experience is its own sales strategy. Client experience is a sales strategy And and I think it's the one that pe- a lot of people miss a lot. Giving people a good ex- a good experience from the beginning makes such a difference Strategy six is having a minimum viable marketing and sales rhythm. And especially a- if you are a mother, this is so important. Build around your chaos week, right? Not your ideal week, because that's the week that you will actually be living in more often. What are the odds that every that more weeks are gonna be ideal weeks or more weeks are gonna be chaos? I know for me it's c- it's clearly chaos. In fact, I remember talking to my coach, and I was like, "I can't... every time I have a launch, I don't know, one of my kids gets sick, and then something happens." And she was like, "Why don't you just normalize that?" I was like, "What are you talking about?" She's why don't you just say I know that something's gonna happen during this launch. I have to build my launch with that in mind.' My launch is built around something happening I was like, "Oh, that's actually a really good point." Okay. When I, when October 7th happened here in Israel, which was a very traumatic massacre about an, like an hour away from me, give or take, it was a very scary time, and I found out the day before that I was pregnant with my now two-year-old, and I was in my first trimester, and I was traumatized, and I was exhausted, and I was nauseous, and I was also taking care of five other kids, and I was just a mess. I was a mess. I still had, I think, over 8K in minimum monthly recurring revenue throughout my entire first trimester because I'd set this stuff up before, and because I was able to continue nurturing people using my minimum viable. What was my minimum viable? I'm tell- I'll tell you right now. I'm telling you the behind the scenes. These are the secrets. I had a n- a weekly newsletter- When I had a quick tip, I had "Here's what's going on in my life. Here's what's coming up" And then and then it was like just my podcast. So I was like if I- every week if I can get out one podcast and one newsletter, and if I feel decent enough I can turn the podcast into a carousel post that will send people to the podcast. Okay? But very often I didn't feel decent enough to do that. I just was too tired and too sick and just not well enough. That was what I like hung my hat on for 10 weeks. That was all I did. You know what? It kept people engaged. It kept people nurtured. I still mentioned offers that I had. Offers were still selling. I still had cl- I still was delivering to my clients, because that's something I can do, right? I still was able to deliver to my clients. But when it came down to it, like- Because I had that and because I was able to hold onto that I didn't feel overwhelmed by my business because I was like, all I need to do is sit down and record a podcast once a week and then just create like that newsletter And so I know people were getting an email in their inbox every single week, and they were getting their podcast, and I was feeling really good about it. So think about what are, what is your minimum viable? What are your, what is your minimum viable sales? What are your minimum viable marketing actions that you are gonna do every day or every week or every month, no matter what life throws at you? What's what's the minimum thing that you can do that you can keep up? Okay? Because even showing up minimally will tell your audience that there's still room for them. And, what is that smallest set of actions that keeps leads coming in even when everything's on fire? I know for me, for example, I'm setting up a whole bunch of collaborations throughout the summer because I know I wanna be emailing my list at least once or twice a week. And so I'm gonna probably have one thing about my own thing, and then one email about some sort of collaboration that I'm doing or a part of. Because I know I- that will help me, number one, give value to my audience, and number two, grow my audience more. It's like a win-win, okay? So I'm having a baby in three weeks, but I'm not planning to disappear after that because I have a plan for my minimum viable thing. And for my podcast, I'm planning on taking my... No problem, Tracy. And the, there will be a replay, so we'll send it out. I for my podcast, I have a lot of Facebook Lives that I did that not all of them are still relevant, and not all of them are still stuff that I think I agree with or whatever, but a lot of them are still very relevant, are still very valuable, and they're, like, stuff that I wish I could I, I wish I could get this out to more people. 'Cause they were all done in my Facebook group, for a few years running, and they were so good. And I'm like, "Okay, I'm gonna pull this up, and I'm going to be pulling the best of the best out of there, and I'll be sharing those as podcast episodes." Like, why not? I already have the content, right? So this is me just thinking, okay, what is the minimum viable thing I can do, I can manage postpartum with seven kids, with, we have a bar mitzvah coming up in November, our third bar mitzvah. There's a lot going on. But my life is never gonna be less busy. My life has only gotten more busy and more busy as my kids get older, as my family evolves. As my gre- as my bigger family evolves as well my, my extended family. Life gets busier, so it is what it is, okay? So knowing your non-negotiables. And the last part is automating your backend. Now, again, and the reason why I put this last is because this bu- this is gonna b- be built from everything else I spoke about before. So upsell sequences, evergreen emails will let funnels work while you're doing things, while you're showing up, right? And when I ask people what they actually wanted in the next 90 days, when I ask people on the intake form what do they actually want? A lot of people said, "A system that sells for me. Systems that ch- that sell while I sleep. More time, less, less working on my business," okay? This is what this gives you The thing is though, automation only works once, number one, you already know what makes you unique and stand out, and once you are, have nailed your messaging, once you know exactly where you're trying to lead people towards, right? What's your Emerald City? What's the end goal? And then you can create the automations. You can't automate something that's not that there's no clarity around, right? That's... Like, when you have no clarity, it- that's where you have to be taking live action to test things out and see what's working before you start trying to automate everything, okay? So that's why I put this last because I do think it's a really important thing. But automating your back end while still creating opportunities for people to do, to for people to get personal touches from you is, to me, the perfect melding of automation and saving time and leverage, but also being a human first, okay? For example, I'll have, many chat bots running on my Instagram, and they'll start a conversation, but I can continue the conversation from there. But now I have someone... I used it to get someone to my inbox, and now I can send them a voice note, and now I can, and now I can reach out to them. I can be like, "Oh, how'd you like this? Did you enjoy it?" Things like that or giving people the opportunity to reply to emails in your automated sequences to tell you their biggest question or their biggest thought or in- incorporating a personalized video or even a non-personalized video just to give people a little taste of who you are, right? That, to me, is the perfect melding of the two, of leverage and human, okay? So I've sh- I've shared seven strategies. So what I wanna know is what would happen if we did this together? Okay? And as I was thinking about, like, all these strategies that were working, I was thinking about how I wanted to support people r- in the rest of the year with a new baby, which I've done... This is the third time I've done this, okay? So this is not something new to me. Knowing all seven of these is one thing, and probably a lot of you knew a lot of this stuff Maybe you didn't. Maybe some stuff was new to you. Maybe you never heard it said this way, right? But the gap to me is never really information. I know a lot of information. The gap is really implementation, right? Consistent implementation in your specific business with your actual life as a mom And that is exactly why I built this new thing Okay? So you can get access to my signature six-pillar business framework. You'd be able to get weekly coaching on your specific business challenges. And when I was thinking and ideating this out, I was like thinking like, what do people really need in the next six months of the year and going forward? Okay? You can actually create an offer suite and sales strategy that can compound every month. You can see behind the scenes of my business, right? What's working, what's not working, what I'm trying out, what I'm doubling down on. You can receive done-for-you sales prompts and content prompts, and get monthly guest experts, live trainings, and audience growth and collaboration opportunities dropped in. Because people are always asking "How do you find all these collab opportunities?" And, "I wanna get into more bundles. I wanna get into more funnels. I wanna be getting out there more. How do you find all these things?" You can get all these things in my new program for an un- unprecedented accessible investment. Okay, and this is gonna be special. This is for founding round. And I love using the word unprecedented in anything but attached to the word times. I'm so tired of unprecedented times. I would like some precedented times, please. I would love to I would love something that's happened before so I know what to, what the heck to do. So this investment is unprecedented. Okay? So introducing my new exclusive community, the CEO Mom Collective. So what does it include? You're gonna get instant access when you join. You get instant access to the Momentum Roadmap, which is six modules covering your full business foundation. It is so good. It is so good. We cover mindset, we cover messaging, we cover marketing, we cover sales and launching, we cover systems. And that by itself is $497, just if you bought it alone without anything else. You'll also be able to bring your biggest question to Slack and get a voice note coaching from me every single week. So you can bring a question. It's gonna be completely asynchronous, by the way, because I have a baby, and I don't have as much ti- as much time for live calls anymore. So you'll be able to... There'll be a question thread every week, and you'll be able to come and just bring your biggest question for me to answer. You'll get also behind-the-scenes drops of what's actually working for me in my own business and what's maybe not working. I'm also bringing in a guest expert every month. Plus, I'll be running some, a bunch more paid workshops, and you will get gifted access to all of them, so you get automatically signed up for those workshops. You also get done-for-you sales prompts every month, so you always know what to post and how to sell. Audience growth and collaboration opportunities will be dropped into the community on a regular basis. So whatever I find that I'm like, "Ooh, this looks cool," right? I will drop those links in for you, so you can, so you don't have to go looking through everyone else's emails and stuff for their stuff. And my goal is that every month of this offer, every month of this community, will be built to help you evolve what's actually working. Not just repeat what worked a long, years and years ago. But actually evolve with the sales that are-- the sales strategies that are actually working now in 2026. Okay? So this is my client, Catherine, okay? She launched her brand shoot styling course right before the holidays. Literally, she has five children, okay? So she's a very busy woman. She made over 5K just to validate the course, one and a half X her initial sales goal, and showed up completely fully for every single holiday tradition with her family. Okay? She is just-- she's so inspirational to me, and she's incredible. And now we're building out her entire offer and business ecosystem. She's amazing. Carly and Sammy are service providers, all right? They book out their evergreen funnel services months in advance. They secured five-figure months literally months in advance through a lot of consistent small actions that compounded over time. And if you wanna listen to, I did an episode, I did an interview with them on my podcast. You can listen to their podcast. Their biggest problem was that they had too much free time. They were almost bored what do we do now?" And I was like, "I don't know. Anything. Buy some chickens. Get some more goats." They literally, like that. They are, they're, they're-- one of them has a farm. And now they are h- currently high-level experts helping you build automations to sell and deliver for you. Okay? They're amazing. So this is what your next few months could look like, the next six months of your business, and this is what we're gonna be focusing on doing. In July, okay, you're gonna be getting your foundation in place and create your minimum viable rhythm, and you will start the momentum roadmap. And What I mean is, I'm hold- I'm hosting a, before I have my baby, I'm hosting a training on building out your minimum viable marketing rhythm. Okay? Especially because it's summer and you're if you're busy. If you homeschool, you're like, "Oh, nothing's gonna nothing's any different," that's great. But for a lot of people, summer is very different. This is where you're gonna get your foundation in place, and you're gonna create your minimum viable marketing plan that will continue to bring leads in throughout the summer, and potentially sales, and you can get started with the Momentum Roadmap content. I will be going offline as as far as s- major sales go, I'll be going offline about a week into July, but I'll, I will stay in the group, in the community un- up until pretty much till I have my baby. And My goal for you is to be able to consume and implement the pieces of the Momentum Roadmap by the end of August. Okay? And I'll be coming in around the end of August, and that's when we're gonna be doing Nailing Your Unique Methodology. Okay? I'm gonna be doing the live Stand Out and Sell Challenge with you, and you'll be getting direct feedback from me. So people have a bit obsessed, obsessed with this offer, with this course, and we're gonna be going through it live together. You're gonna go through it, and I'm gonna... And you're gonna be able to drop your thoughts, y- your homework, and I'm gonna be giving you feedback on your homework. These are just a bun- just a few. I have a whole folder of rave reviews about this program, about this mi- mini course. And someone said they used the framework GPT and it changed everything for them. She's I kept trying to create a signature framework and it wasn't really landing, and it felt off", and the GPT helped her fix what was wrong and gave it a name, and even made a pretty graphic for it and everything. It was amazing. Okay? So we're gonna do this together, and you're gonna get my personal feedback on it. Okay? So hold on. I'm sorry. I ha- I have notes. So you're gonna, you're gonna lock in the, your minimum viable, and then by, by the end of August, you should know exactly how you stand out. If you don't already have a framework, which you might, you should know how you stand out in this space, even if other people do what you do. Okay? Then in September, we're gonna have the sales challenge. It is a 14-day sales challenge that I've already run a few times for my clients. And honestly My clients got so many... Again, this one said she got re- she created reels based on the sales challenge, and she got higher than usual views, she got follows, she got messages, she got leads, a test, she got all kinds of stuff. She had people literally inquiring in her inbox for her services, for her coaching, just from a couple of reels. All right? This is game-changing stuff. She... people have used these prompts over and over again, and they absolutely love them. And you're gonna get access to the s- the sales challenge in September. We're gonna be focusing on s- on selling your signature offer with the September sales challenge. And now that you have your new framework, you're gonna know exactly what kind of content to create around that offer. And then in October, you're gonna build your Black Friday taster offer. Okay? Your front-end offer based on your signature. Kinda we're gonna work backwards, 'cause that to me is that's how I work. We work backwards, and we always think about the end goal, right? Start... if you ever read any of the Baby Whisperer books, she's always "Start with the end in mind," right? Don't spoil your baby because, don't hold them for too long, blah, blah, blah, and start with the end in mind. Now, I don't necessarily agree with that, and I, I tried Baby Whisperer stuff with every single one of my kids, and it didn't always really work. Some stuff worked, some stuff didn't. But I do agree that you should start with the end in mind, so always keeping your end goal and your end sales goal in mind for yourself when you're creating front-end offers. And that's what we're gonna be doing together in October Because we're gonna launch it together in November. Now Katie, okay, she launched her membership for the first time, and her, it converted at 11%. Okay? Meaning, industry standard is 1 to 3% of people who see a sales page will convert. She converted at 11%. And then we built a repeatable marketing method centered on her natural gifts of live trainings and collaborations. So she was getting in front of other people's audiences and bringing people into her membership. Her front-end funnel converts at 50%, meaning she has a front-end funnel that leads to her membership, and 50% of people buy the membership. Meaning 50% of people who come in the front door upgrade into her membership, which is amazing. Okay? That's the goal. That's my goal for you. Okay? And... Oops, I have to go back there for a second. Wah. This is what... See? This is, I told you I was on top of things. And in November we're gonna launch, so we're gonna launch that front-end funnel as your Black Friday offer, okay? And you're gonna have that back-end funnel ready to go, inviting people into the next step of working with you. We're gonna start with pre-selling your offer for 2027. And then in December we're gonna be auditing and optimizing your offers, and looking at what worked, what didn't, making tweaks, and working on pre-selling your signature offer for 2027. And we're gonna discuss different ways to do that, different w- types of events or or sales sort of initiatives and campaigns to do this. And and I'm really excited for this because this is really... Every single piece compounds on the next. And I wanted to make it a really valuable thing and a v- a valuable opportunity for you. And because, a- and this is a new thing that I thought of and I was like, oh my gosh. But I, but as we saw from Jessie Gene, okay, audience growth is important, right? She had a 1.2 million launch because she had a huge audience, right? It did not just come out of nowhere. And I'm not saying you have to have a $300,000, a 300,000-person audience, and I'm not saying you're gonna make a million dollars immediately, but constant audience growth is important. You have to always be growing your audience, nurturing your audience, selling to your audience. So every month I'm gonna be dropping collab opportunities in the Slack channel that you can apply to and get feedback from me on what makes the most sense to contribute to, okay? So if you're like, if I drop something in and you're like, oh my God, this... okay, this week I wanna ask what makes the most sense for me. I have this offer, or I have these pieces of my framework. What makes the most sense for me to pull out and contribute to this bundle? Or what topic makes the most sense for me to speak about on this summit? And that's what we can focus on. For your coaching. So I wanna give you the opportunity to get in front of as many new people as possible. And so I'm very hooked up, and I'm on a lot of people's email lists who share these kinds of things. I get into a... I really I try to limit it 'cause I can't be always be doing collaborations. But it really does work well for me, and I try to try, I try to choose the best ones. And I have some really exciting new things coming also in 2027 I've already planned.

Speaker 4 1:05:15

Okay, so here is the offer. This is the CEO Mom Collective. Everything I just walked you through, the monthly focuses, the frameworks, the personal touches, that minimum viable rhythm, all this is where you get to actually do it with me in your corner for the next six months. So the founding rate is $97 a month for six months. Normally, this would be $147, so you're saving over $300 over this six months. There are 25 spots only available for this founding rate, and it closes on July 9th. And after that, I'm gonna be fully offline for the baby for the next at least six to eight weeks. And when I open this back up, it is not going to be at this rate. So the second you join, you're gonna get instant access to the Momentum Roadmap, which is literally one of my best pieces of work. And you are also gonna get an intake form, so I actually know your business before week one even starts. So if you've been listening to all this thinking, "Okay, but I need actual support to do this. I just don't... I don't need more information. I want support. I want implementation. I wanna do this together, and I wanna do it with a group," then this is it, okay? The link's right here, yaelbendahan.com/ceomomcollective. 25 spots, $97 a month for the next six months, and this closes, again, July 9th. So you have until then to ask me questions, to get yourself in. But the sooner you get yourself in, honestly, the better, 'cause the longer I am gonna be in the community with you. So I would love to have you in there, and please let me know if you have any questions. Send me a DM on Instagram, shoot me an email, whatever makes the most sense for you, whatever you feel most comfortable with. I am really excited for this, and I cannot wait to do this together with the incredible women who are gonna be joining

Speaker 1:07:02

In January we're gonna be focusing on client experience, focusing on the retention piece because I really do believe that the client experience is gonna... it makes a huge difference in your monthly recurring revenue and also just making it easier for you to keep those clients in for longer and longer, and that is really important to me. And really every month's theme is going to compound on the next. So anyone have any questions before I hop off? If you have any questions, if you know anyone who is a good fit for this, who be like, you'd be like, "Oh my gosh, this would be perfect for you," I really am not... i'm not gonna be selling it again. After July 9th, I am I'm officially on maternity leave, and it is going up to 147, and it's never gonna be this investment again, is what I know. So if you know anyone else who would like to take advantage of this and get this, and get the coaching, and get the and get the support and the community I really do attract the best people into my spaces, really have the best clients ever, and so I really feel that it's gonna be amazing. So if anyone has any questions, door is open. I have a

Speaker 3 1:08:03

question.

Speaker 1:08:04

Yeah, go ahead

Speaker 3 1:08:06

Who are you expecting to be there? What income level or what are the-

Speaker 1:08:11

That's the thing. It's not based on income level. That to me is really important. If you have a, if you have an exi- if you're starting from scratch what should I do? Should I have a business, then it's probably not the best thing for you because it's assuming that you already have some level of expertise and you are trying to grow it, right? But there's no minimum income requirement in here. It's focusing on... Really, a lot of it is foundational stuff, but a lot of it is just even... it's even gonna help people who are not at the foundation. If you ha- already have a signature offer, it's gonna help you sell more of your signature offer and give you inspiration to sell more of it. If you don't have that yet, then that's the kind of stuff you can nail. I'm prob- I am I don't I'm not... Again, I'm, I know I'm gonna have a mastermind. I'm gonna have this. Whether I'm gonna be offering my CEO Mom Academy again in the format that it's been in, I don't know. That's where I really go very deep on booking out your signature service or your signature offer. But for now, this is what there is, and there's a lot about, there's a lot about the foundations in here, too. It should be good for anyone who is in their first year or two of business and really wants to solidify what they're doing and really nail that that signature. Okay? There is no minimum income requirement, but you should be making some money and know that you have something to give to the world, essentially. You should know that you o- that you have some level of expertise that is sellable. And if you're like, I do underwater basket weaving," we can discuss what that niche looks like. But but I just found that generally when people come into this space, you knowing what... Having some idea of what you wanna sell is important, and then we can really just fine-tune it, in the weekly questions and as you go through the content as well. Does that help? If you have any questions, I'm gonna be sending out the replay. And again, if you wanna jump, if you want to jump in it's yaelbendahan.com/ceomomcollective.

Speaker 3 1:10:09

You're amazing, Yael. You're amazing Thank you so

Speaker 1:10:13

much. I'm really excited about this. All right. You guys are awesome. Thank you for being here. I hope you really, I hope you enjoyed it, and I'm really excited, and I'm just really excited for this offer, and I'm really excited for this community. I think it's gonna be amazing. And again, it... And I really am limiting the spots because honestly, this is bananas for what it, for what people get. Okay. You guys are awesome and amazing, and I love you, and thank you for being here. All of you guys who came here live, I really appreciate you, and talk soon.

Speaker 2 1:10:41

I can't thank you enough for listening to Raising Your Business. I hope this episode has inspired you to take another step towards building a business and life that you love and growing your income in a way that works for you and your family. If you enjoyed this episode, please take a second to rate and review, and let's connect on Instagram. Screenshot and share it on Instagram stories so we can get the word out to more mom business owners like you. Tag me at theyaelbendahan and share your biggest breakthrough from today. See you next week.