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The cheapest customer to earn is the one you already have.

We call this the "yesterday customer," and they are the most overlooked, underutilized customer in all of small business advertising.

With even a tiny bit of effort with your yesterday customers, you can remind them of all the wonderful things you helped them achieve, inspire them to come back and bring their friends and family to your door ready to buy from you. 

And email marketing is the fastest, most affordable way to make it happen.

But:

How often should you be sending emails to your list? 

Do people get turned off by your emails?

What should you be saying to your list?

What metrics should you pay attention to?

What tools should you use?

Brandon and Caleb share the most successful tactics and lessons learned from sending over 10,000 emails in our agency's history. 

Tune in to learn how to turn up the flow of your repeat business and capitalize on the powerful group of people who already know, like, and trust you!

00:00 The Biggest Thing You Need to Know
00:35 Intro
01:40 How Often Should You Send Emails?
06:00 What is a Good Open Rate?
07:46 A Story of Success
09:00 Remind Them They Made a Good Decision
11:20 You've Got Your Own Radio Station
15:40 The Five Questions You Should Be Asking
18:15 Measuring Your Unsubscribe Rate
20:00 Subject Lines and Open Rates
22:25 Are You Having Fun?
24:00 The Four-Part Formula to a Good Message
26:10 Adding Value In New and Exciting Ways
34:20 Free Swag, Anyone?
35:30 The Best Tools For Your Email
37:00 Outro

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

Our Website: https://frankandmaven.com/
Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708

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Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

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