MARKETING DRIVEN BY ETHICS | Glass Walls Podcast - Episode 3

In case you haven't come across a company by the name of Mad Ideas by now, you must have come across their work. They're the ones who've created some of the most impactful websites in the world today, championing the works of incredible activists like Dr. Gemma Newman and groundbreaking organizations like Plant Based Health Professionals UK.

Now while they offer a brilliant marketing and design service for clients from all backgrounds, there is something that they do differently. They make a conscious effort to only take on projects where they believe will make a positive difference. Now, could this be a model for other businesses to follow in order to operate more ethically?

What I want to know is who or what inspired them? What encourages and motivates them to keep working with this kind of unique ethos? And what gives them the courage to keep making challenging decisions in order to raise standards and make a difference in everything that they do? Moreover, how are they giving back to the community and to the planet? Unsurprisingly, their work and business ethic has been recognized by the United Nations Race to Zero campaign. And in my opinion, they lay down a blueprint defining what it means to run a company as ethically as possible. Let's find out more about their incredible journey on this episode of the Glass Walls Podcast.

This is one not to miss - Carmen and Carol break down the ethos behind their marketing, advertising and web design company, as a reflection of their life-goal of healing our world. 

Check out their brilliant website - https://madideas.com/