Dr. Patrali Chatterjee, Feliciano School of Business professor of marketing, discusses consumer behavior during the Coronavirus pandemic. In this episode Dr. Chatterjee shares her insights on how the pandemic is influencing consumer behavior, the factors driving this behavior, which industries are being most affected, and what changes in consumer behavior will result in the post coronavirus shopping environment.
Dr. Patrali Chatterjee is Chair of Marketing at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University.
Prof. Chatterjee's research interests include modeling online consumer behavior using clickstream data, customer equity management and the leveraging technology in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Shopping Center Research, Marketing Science and the Review of Economics and Statistics. Her research has been reported in business journals like The Wall Street Journal, Stanford Innovation Review among others.