Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most roofing companies have a story, but Ted Sellers has built something truly different.
In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust.
We also talk about what it really means to be a union contractor, how it has helped his team deliver better work, and why focusing on education instead of high-pressure sales has been a big part of his growth.
If you're a roofing company owner looking to build a stronger business, create a better customer experience, and stand out in a competitive market, you'll find plenty of practical lessons in this conversation.
Connect with Ted:
https://roofingexpertsstpaul.com
https://www.facebook.com/SellersRoofingCompanyNewBrighton
https://www.instagram.com/roofingexpertsstpaul
https://www.youtube.com/channel/UCY5VMUhnAC5BwIpHym7h-2w
Listen to the episode on Spotify & Apple Podcasts (317) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
Chapters:
00:00 Why People Didn't Trust Me
00:39 Meet Ted Sellers
01:11 From Marketing to Roofing Business Owner
03:47 How Education Became His Best Sales Strategy
07:19 Growing Too Fast & Cash Flow Lessons
14:09 The Business Mistakes Every Contractor Should Avoid
17:30 Building Trust as a Black-Owned Roofing Company
29:08 Why Going Union Changed Everything
52:08 What Success Really Means
