Energy Crue
Welcome to 'Energy Crüe', the podcast that dives deep into the heart of industry innovation, entrepreneurship, and personal growth. I'm your host, JP Warren, and each episode, we embark on a journey to uncover the passions and motivations that fuel industry leaders as well as industry trends. We're not just talking business here; we're exploring the personal drives, the triumphs, and the challenges that shape today's pioneers.
Energy Crue
Turning Up the Marketing Heat: Mastering 'F.E.V.E.R.' and the Art of Repetition for Brand Visibility
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Are your marketing efforts not hitting their mark? Are you ready to give your brand a ‘fever’? If your answer is ‘yes’, don’t touch that dial. This episode is all about exploring the magic formula of ‘fever’, a potent cocktail of feeling, expectations, value, exposure, and repetition, and how it can elevate your brand’s visibility. Tune in to learn how these elements are critical to making your brand stand out in a crowded marketplace. Drawing from my successful experiences promoting my Crüe businesses, I’ll be sharing insider tips on how to apply this concept effectively to your brand.
But the conversation doesn’t stop there. We’ll be immersing ourselves in the art of story repetition, a powerful marketing tool that can significantly improve brand recall and visibility. Learn how to spin your brand's story in a way that captures and retains your audience's attention. You’ll gain insights into how I created successful campaigns for Crüe Club events by setting the right atmosphere and expectations. Lastly, we’ll delve into the concept of exclusive memberships, focusing on my 'exec crew' and 'connection crew', and the unique value they offer. This episode is packed with valuable takeaways to turn up the heat on your marketing game, don’t miss out!
Maximizing Brand Awareness and Communication
Speaker 1not some some and welcome to a new energy crew podcast . This is gonna be an energy crew short , where I don't have a guest . However , I am gonna share some insights , some stuff that's worked for me in my years of owning a business and kind of my hot take on something so real quick . Did you know that 20% of businesses fail within the first two years of being in operations and that number jumps up to about 50% of startups failing within five years ? I was almost kind of in that boat when I started my first company connection crew at the young age of 41 years old .
Speaker 1And today's topic is gonna be does your product , brand or company have the fever and how it can help save you ? And I'm gonna go into kind of what fever is and where I came up with this concept and also kind of share with you some insight on how it's helped me in the building of my several companies . So let's begin In this world . Kind of I was interested in about this because there's so many good ideas and so many great companies out there , and one thing that a lot of companies I would say the majority of companies struggle with is brand awareness , is having the consumer know what their product does is getting their name out there and having their potential customers the ability to identify what their company is and what it does . And I think that the one of the most important things that companies can do and I've noticed this as well with my company is that you have to focus on the communication of your product . You have to focus on the marketing side of your business . It's so easy to get you know if you're an owner or if you're a leader of a company , to have your head down the weeds , to have these blinders on , and you know often whether it's building out a new product or a new service . You just expect people to understand what's going on in your world , what's going on in that little design room that you have up here , or even with your team . However , you don't . They don't , your customers don't know what's going on . So you constantly have to think about that , think about retelling your story , and that's where this idea of does your product have the fever come into play . And I thought about this during kind of one of my many trips to a Crew Club event that I was bored and I was kind of thinking on what I did , what's worked for me with my crew endeavors . You know I have Crew Club networking events . I have about to launch exec crew and connection crew . I have kids crew going on . There's just a lot going on . So this is to help people out there that may feel that their product's in a rut or in the process of launching their own company product or service .
Speaker 1So let's start off with what fever means . Fever is feeling , expectations , value , exposure and repetition , and I'm going to briefly kind of go over what these mean . I'm going to write a blog post about kind of this and kind of dive into those a little bit more and then at the end I kind of want to tie into how it's kind of related to my different crew concepts or crew businesses that I operate , run , facilitate , whatever you want to call it . So the first F is feeling . What is the feeling that your ideal customer is going to have ? What is the connection to your product or service will they have ? And I jot down a couple of notes here as well , so I don't forget anything , because I think that you know the connection with your customer is an extremely important thing . What sets you apart from product X , y or Z ? I think , right here the feeling is not only what feeling is the customer going to have after utilizing your product , but what feeling do you want them to have about your product ? I know that's kind of , is it ? Oh , this product saved me a lot of time , is it ? Wow , I'm really plugged into this networking group , is it ? This product not only costs a little bit more , but what it's done to increase production operations , whatever output that level . So what feeling is your customer going to get from your product ?
Speaker 1Moving on expectations , this kind of falls into the feeling side of things . However , this is where they kind of develop a contract with your customer before they utilize your product . What are the expectations that your customer have when they walk away from your product , service or whatever it is that their event experience , whatever that is . This is interesting . And this is also exciting because whenever we kind of touch on any of these letters whether any letters are the fever . These are fun because you can pause and kind of retell the story . This kind of gives you a lot of content if you just stop and kind of go back and rethink in ways to tell your story . That goes in the last R , which is kind of repetition what are the expectations . This is where you kind of clearly communicate what your customer can expect utilizing your product or service . This kind of allows you to set your expectations on why your product or service is a lot different than another brand out there .
Speaker 1Again , e-expectations V value what's the value of your product ? I think value has gotten . When I first started kind of putting my marketing my company , true Club , I was trying to highlight the value of the company and what the customer gets . Usually when you think of value these days it's how much you get for as little of the cost that you spend . That's actually a reverse , I think . Fast food companies , golden Corral , taste and t-exits I think all these places have made value kind of the opposite of what value actually means . Value is not getting the most of something for the smallest cost . That's invaluable . I think whenever you're communicating the value of your product and service , shy away from the price . Shy away from if it is low cost . Shy away from that .
Speaker 1Talk about the additional value that the customer will receive from utilizing your product or service . If it's a new product , why would I take the money that I've spent my time earning and invest in your product when I've never even used it before . Well , I should know what to expect if I have the expectations and the feelings . Let's say , this is a product that there are other products out there that you can compete with . Why would I spend the money on this product versus the other ones ? Talk about the value . What value are you providing the end user ?
Speaker 1All right , exposure Exposure is this kind of . The start of this conversation is that there are so many great ideas out there and it may be an idea that changes civilization and kind of a new wheel or a new slice bread . However , if you're not communicating , if you're not getting the exposure of what your product is or what it does , then it's probably going to fall and lost in the noise . I've noticed this there's , you know , I started my company right after , you know , the pandemic and there's so much noise going on . So many new great companies out there , so many different things . People are just getting out of the network , you know , just starting to get back to the network side of things . So exposure it's how often you communicate your product , what social media avenues that you use to communicate your product . Is this where you bring in an SEO expert ? I don't know . So you use to an SEO expert or anything like that .
The Power of Repetition in Marketing
Speaker 1However , it's constant exposure , constant retelling your story and that kind of ties in repetition . Repetition is the constant and repeating message about your product , about your service . What feeling is the customer going to get ? What feels the customer get before they use the product ? What feelings do they have before they even met your product ? Was it frustration ? Was it time , wasted time ? What feelings do they have before your product dawned in their life ? And you can tell that story over and over . It's repetition . It's repeating the story that benefits the value , the expectations , what the customer is going to have from your product .
Speaker 1Again , repetition . I mean there's so much noise out there I don't know if it's the algorithms or anything like that , but with everything going on with a simple scroll , repetition that just increases your chance of eyes being , of looking at your logo . So , again , constantly retelling your story , just because you told , said something very similar to what you said three days ago , doesn't mean you can't retell the same story Again . Also , I think it's just , like you know , kind of telling a kid , your child , something seven or eight times . You need to repeat something several times for that to stick into your consumer's mind . So , again , this is kind of what I have taken , that what I've just kind of thought about , what has kind of helped me whenever it's communicating a new idea , a new product , a new service . Does my product have the fever ? And again , that's the feeling , that's the expectations , that's the value , and again , values not associated with cost , it's the exposure and it's the result . Not the result , I'm sorry , it's the repetition . So does your product have the fever ? And I'm going to quickly kind of go through how .
Speaker 1This is kind of what I learned from this , from my companies , whether it's Crew Club or before the launch of an exec crew for executives and connection crew for senior management in the leadership positions . All right , so you know , this was kind of fun , you know , you know talking , going back to the beginning , where you know a lot of companies fail within the first couple of years , almost fail within the first month . This was one of those things where my home burn rate was about two grand more than what was actually in the bank account . So this whole crew ideal almost never even got off the ground after the first month . And so what did I have to do ? I had an idea . That has never been . It might have been . Look , I'm not going to say any of the ideas never been done , but in my world has never been done . I had an idea that's never been done to bring people together to establish genuine connections and not to sell them . So that was what I was working with .
Speaker 1I was working with an untested , unproven idea , but I believe in the value of networking . I believe in the value of expand your networks . I saw what happened . So how do I communicate that ? To generate revenue ? And this is where I had to get . I had to get . The crew had to get a fever , alright .
Speaker 1So what feeling was someone gonna have ? What was the current state of the market right now ? So what feeling was my target , my target customer having ? Probably , whether it was the service or tech companies that were trying to get exposure in front of operators , or was it the opera or , on the other corner , was at the operators going to these ? Never going to ? That's really not getting the connections with other operators . So what feelings do did both my target customers have ? One was frustration . So okay , so communicate that . Are you tired of going to the same , the same industry function ? So I had to communicate the frustrated feelings of spending a lot of money and not getting a lot of and not getting the results . You want back the constant hey , the how do I retell the story ? What we've been doing the past might not be working in the present . So that was kind of something . I was shabby and I created a campaign to retell the state of the market that we're in and how connection crews and be there to kind of bridge that gap . So connection crews and be there .
Speaker 1Alright , expectations what expectations should people have if they were to attend a crew club event , what ? So it was very different than anything else . There was no presentations , no solicitations , no sales . What were the expectations as a , a crew member , as a tech company , as an oil field service company ? Were the expectations as an operator producer ? So I did tell that story and Think about that . In very different ways , people respond to very different ways to tell the received stories . So again , you have to set the feeling of the atmosphere . You have to introduce Pretty much how would it feel for someone who's ever gone into a crew club event ? What would they expect to feel if they did go for the first time ?
Speaker 1Value you know what when I first started communicating , the value of this , obviously is a start up and and I need to survive financially . You know , my mind just made sense . It was hey , you're getting face to face time , quality , face to face time around an average of 8.3 operators per event , quality , quality , quality , and it's about this much , the cost , about this much . However , you're spending four or five times that at these huge industry events and often maybe seeing one to two operators , and you're not probably having transactional service conversation , so you're not really having some . For me , I was trying to highlight the cost oh my God , the cost of this . You get all this and I think that was probably the right way to go . Look , there's no wrong way to go when you have your own business . Try to figure things out on the fly , you know , but you know .
Speaker 1So the value and that kind of this kind of catapults me to the exact for you and the connection crew side of things . So for me , it was the value of Crew club event . You are sitting around a cross table , break and bread with , you know , decision makers talking about stuff that affects the industry , and so it quickly changed for me and this is kind of spurns again , the exact crew , a connection crew . It's not kind of the value and how much it cost to be at that table or to be part of this is , for me , what's the value to you as the customer to have these connections ? There's a lot of great stories about people coming in and was the first meeting there's some business synergies there and then saying , wow , the value from this one connection has has completely paid for this and for this 10 times over . So what's the value to a connection to you and that kind of with exec crew ? I'm trying to pose the question . It's a membership base , so that membership there is gonna be a financial investment in that . So what's the value ? What's the value of having a connection ? Could that boost your career , to open up doors that allow you a lot more opportunities in life ? Is it to help you ? Could an initial investment in establishing a connection really elevate you in kind of set you off in a different direction in your career ? Absolutely , and I've seen it happen a lot in times at crew events . So anyway , so again I have to communicate the value of attending this one . There's so many different networking options out there . All right , sorry , exposure Exposure is if I'm not posting every day on at least one of my platforms .
Speaker 1I feel like I'm not telling my story and , again , this is probably adds some anxiety to it . You are kind of chained to the social media platforms and , honestly , even when you take a day or two off , it kind of feels good , it recharges you . But exposure I'm constantly and I can probably be better at exposure , but it's constantly faking how kind of retell this . It's just constantly putting out the same story , but different tones , different accents , if you will . And the last thing is , yeah , for exposure for me it was LinkedIn , it was on my podcast . This is an exposure , a practice right now , because I'm about to launch an exec crew in connection crew .
Speaker 1Again , exposure , I'm repeating it , repetition , that's it right here . So I had probably communicated what crew club is , what exec crew is , what kids crew is , what connection crew is , a thousand different times over that . And you know what's funny , I still get people asking me what's the difference ? So you can never repeat too much about what your company does , the value of it , the feelings , the fever . You can never , I can never repeat too much what the fever of each crew is and who it benefits . So again , this is something that helps me out Make sure that if you feel like you're stuck , you feel like you're going to
Limited Membership for Exec and Connection Crew
Speaker 1be more exposure .
Speaker 1Make sure that your product has the fever and if you're interested to learn more about exec crew or connection crew , it's limited membership . You can find that out at connection crews website , wwwconnectioncrewcom and head over to exec crew . Register there . We have our first informational meeting October 12th and October 15th . Membership is open . So if you want to learn more , head over there or reach out to me . So again , have the fever and thank you for everyone tuning in to energy crew and we'll see y'all soon . Lets say bye .