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120. Building in the Margins: What It Actually Requires at a CEO Level
Sustainable CEO Mom: Productivity, Automation, AI and Marketing Strategies for Female Entrepreneurs + Service Providers
Building your business in the margins of motherhood isn't a disadvantage but it does require a different level of leadership.
In this episode, we're unpacking why trying to force a full-time business strategy into part-time hours is one of the fastest paths to burnout and what it actually looks like to lead like a CEO when you're building your business during nap times, school drop-offs, and in the small pockets of time you have available.
If you've ever felt behind, overwhelmed, or like you're constantly trying to do more just to keep up, this conversation is your reminder that sustainable growth doesn't come from doing everything — it comes from simplifying what matters.
In this episode, we cover:
- Why building in the margins isn't the problem
- The difference between thinking like a CEO vs. operating like a doer
- How overestimating your capacity creates burnout
- Why simpler offers and workflows often create more growth
- The systems you need before you feel "busy enough"
- What CEO work actually looks like in a 15–20 hour workweek
- Why slower doesn't mean failing — it can actually mean sustainable
If you're ready to stop building your business around unrealistic expectations and start building one that actually fits your life, this episode is for you.
