Sustainable CEO Mom Podcast: Simple Business and Marketing Strategies for Mom Entrepreneurs + Service Providers

94. My Annual Business Review Ritual (And Why It Matters)

Jenny Suneson | Business Mentor and Visibility Strategist for Moms Episode 94

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 9:21

Send us Fan Mail

Ever get to December and think, “Wait… what even happened in my business this year?”
You’re not alone and this is exactly why I swear by my end-of-year business review ritual.

In this episode, I’m taking you behind the scenes of the exact 5-step process I use every single year to figure out what’s working, what’s not, and how to build a lighter, simpler, more profitable business in the year ahead all while honoring your capacity as a mom.

We’re breaking down the five phases of a powerful annual business review:

1. Reflect — Look back on your wins, lessons, and moments worth celebrating (even the ones you forgot happened).
2. Review — Dive into your data to see which offers, marketing channels, and tasks actually moved the needle.
3. Refine — Align your offers, pricing, and systems with the business you actually want to be running.
4. Reset — Clean up your systems, schedule, and digital space so you can step into the new year with clarity, not chaos.
5. Reignite — Reconnect with your vision, choose your word of the year, and map out the impact you want to make next.

This ritual has completely changed how I plan and make decisions year after year and now it’s your turn. If you’ve been craving clarity, direction, or simply a moment to breathe and check in with yourself, this episode is your permission slip to slow down and reset before stepping into a fresh new year.

Grab the free 20-Hour Workweek Blueprint mentioned in this episode:
momsmakemoneycollective.com/blueprint

If this episode helped you, take a second to share it with another mom entrepreneur who could use an end-of-year reset too!

If you’ve been feeling overwhelmed, burnt out, or like you’re constantly chasing the next thing in your business, the Sustainable Success Reset is for you. This free private podcast series will help you redefine success and build a business that actually supports your life.


 Start listening here

Connect with Us:

Instagram

Website