97. 5 Business Lessons I Learned This Year as a Mom Entrepreneur

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs
97. 5 Business Lessons I Learned This Year as a Mom Entrepreneur
Dec 17, 2025 Episode 97
Jenny Suneson | Business Mentor and Visibility Strategist for Moms

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This year didn’t just challenge me — it changed the way I run my business.

In this honest year-in-review episode, I’m breaking down the five business lessons I learned the hard way so you don’t have to. This isn’t a highlight reel or a “look how far I’ve come” recap. It’s a real, behind-the-scenes conversation about capacity, burnout, momentum, simplification, and what actually moves the needle when you’re building a business in the margins of motherhood.

From realizing that capacity is a real business metric, to learning why community beats algorithms every time, this episode walks through the shifts that are shaping how I’m heading into the next year with more clarity, confidence, and sustainability than ever before 

In this episode, we cover:

  • Why ignoring your capacity leads straight to burnout
  • The importance of diversifying your income as a mom entrepreneur
  • How community, collaborations, and referrals outperformed social media
  • Why simplifying your offers makes sales easier, not harder
  • How consistency (not hustle) is the real driver of momentum

If you’re reflecting on your year, questioning what needs to change, or craving a simpler, more sustainable way to grow your business then this episode is for you.

🎧 Press play, grab your coffee (or Diet Dr Pepper), and let’s talk about what actually matters as we build profitable businesses and full lives as moms.

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Episode Artwork 97. 5 Business Lessons I Learned This Year as a Mom Entrepreneur 8:39 Episode Artwork 96. How I Set Revenue Goals That Actually Work for a 20-Hour Week 10:09 Episode Artwork 95. The Big Business Declutter: What I’m Ditching Before 2026 7:08 Episode Artwork 94. My Annual Business Review Ritual (And Why It Matters) 8:27 Episode Artwork 93. The Sustainable CEO: What I’m Taking Into 2026 9:37 Episode Artwork 92. How I’m Prepping My Business for the Holiday Slowdown (Without Slowing Sales) 10:01 Episode Artwork 91. Visibility in the Margins: How I Got in Front of the Right People in 2025 6:58 Episode Artwork 90. Ditching the To-Do List: How a Weekly Rhythm Transformed My Productivity as a Mom Entrepreneur 6:50 Episode Artwork 89. Why I Don’t Call Myself a Coach (and Why Mentor Feels More Aligned) 6:10 Episode Artwork 88. Visibility Without Burnout: How Moms Can Show Up and Stand Out Online with Michelle Thames 33:44 Episode Artwork 87. The Sunday Reset That Sets Me Up for 5K+ Months 5:56 Episode Artwork 86. How I Plan Each Quarter in 20 Hours or Less 9:24 Episode Artwork 85. You Don’t Need More Time—You Need a Better Strategy 5:48 Episode Artwork 84. What Happens When You Actually Give Yourself Permission to Do Business Your Way 6:57 Episode Artwork 83. The Invisible Load of the Mom CEO 6:45 Episode Artwork 82. The Mindset Shift That Helped Me Finally Go All In (Even with Kids at Home) 6:04 Episode Artwork 81. Tiny Time, Big Results: How to Move Your Business Forward in Just 20 Minutes 5:07 Episode Artwork 80. Behind the Scenes of the Made in the Margins Event 5:22 Episode Artwork 79. Making Space to Move Forward: Why Margins Matter in Motherhood & Business 6:05 Episode Artwork 78. Running a Business While Raising Babies: The Untold Truth 6:06 Episode Artwork 77. How to Reignite Business Growth After a Slow Summer 6:39 Episode Artwork 76. The 20- Hour Workweek: What It Actually Looks Like 9:01 Episode Artwork 75. Let’s Talk About Money (Because No One Else Will) 5:22 Episode Artwork 74. Creating Low-Ticket Offers That Actually Sell (Even With a Small Audience) 8:00 Episode Artwork 73. Time-Saving Tools That Let Me Work 20 Hours a Week (or Less) 7:28