104. From Inconsistent to Intentional: Your 20-Hour Visibility Plan

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs + Service Providers

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs + Service Providers
104. From Inconsistent to Intentional: Your 20-Hour Visibility Plan
Feb 18, 2026 Episode 104
Jenny Suneson | Business Mentor and Visibility Strategist for Moms

Send a text

If you’ve ever told yourself, “I just need to be more consistent,” and immediately felt behind, overwhelmed, or annoyed… this episode is your permission slip to stop blaming yourself. In this conversation, I’m breaking down why visibility advice was never designed for a 20-hour workweek — and why you’re not inconsistent, you’re just overextended.

We’re shifting from hustle-based visibility to intentional visibility. Instead of showing up everywhere, posting daily, and chasing trends, I’ll walk you through a simple 5-step framework that helps you build steady, sustainable visibility that actually fits your life as a mom entrepreneur. Because when visibility supports your capacity (instead of draining it), you stop disappearing and start converting with clarity.

In this episode, we cover:

  • Why “just be more consistent” is terrible advice for busy moms
  • The real reason you keep ghosting your visibility
  • The difference between inconsistent visibility and intentional visibility
  • The 20-Hour Visibility Framework (5 simple steps)
  • How to choose your anchor platform (and why social media isn’t the foundation)
  • How to create a visibility rhythm you can actually maintain
  • Why your content needs one clear goal
  • A lightweight repurposing plan to get more mileage from your ideas
  • The importance of protecting your visibility time with boundaries

If visibility has felt heavy, scattered, or stressful, this episode will help you zoom out and simplify. Because this isn’t a personal failure — it’s a systems issue. And systems can be simplified.


Next Steps
If you’re ready to build a business that works in 20 hours a week (or less), grab my 20-Hour Workweek Blueprint. It’ll help you create a visibility and growth plan that actually fits your real life as a mom.

👉 Grab it here: momsmakemoneycollective.com/blueprint

Let’s stop asking “How do I show up more?”
And start asking, “How do I show up on purpose?”

The MOMentum Hub is a free community for mom entrepreneurs who want clarity, consistency, and momentum without burnout.

Inside, you’ll find weekly momentum resets, short audios you can actually finish, simple prompts, and supportive conversations that fit real life.

Join for free and build momentum one focused week at a time.

Connect with Us:

Instagram

Website

Episode Artwork 104. From Inconsistent to Intentional: Your 20-Hour Visibility Plan 8:29 Episode Artwork 103. The Rock, Pebble, and Sand Jar: Prioritizing What Truly Moves the Needle 5:56 Episode Artwork 102. The Invisible Load Backpack: What You’re Carrying That’s Slowing You Down 7:25 Episode Artwork 101. Visibility Without Burnout: The Real Reason You’re Stuck (and How to Fix It) 5:59 Episode Artwork 100. Momentum Reset Recap: The Shifts That Change Everything 6:16 Episode Artwork 99. The Oxygen Mask Principle: Protecting Your Energy Before Everything Else 6:41 Episode Artwork 98. Plastic vs. Glass Balls: What to Protect (and What to Drop) 5:15 Episode Artwork 97. 5 Business Lessons I Learned This Year as a Mom Entrepreneur 8:39 Episode Artwork 96. How I Set Revenue Goals That Actually Work for a 20-Hour Week 10:09 Episode Artwork 95. The Big Business Declutter: What I’m Ditching Before 2026 7:08 Episode Artwork 94. My Annual Business Review Ritual (And Why It Matters) 8:27 Episode Artwork 93. The Sustainable CEO: What I’m Taking Into 2026 9:37 Episode Artwork 92. How I’m Prepping My Business for the Holiday Slowdown (Without Slowing Sales) 10:01 Episode Artwork 91. Visibility in the Margins: How I Got in Front of the Right People in 2025 6:58 Episode Artwork 90. Ditching the To-Do List: How a Weekly Rhythm Transformed My Productivity as a Mom Entrepreneur 6:50 Episode Artwork 89. Why I Don’t Call Myself a Coach (and Why Mentor Feels More Aligned) 6:10 Episode Artwork 88. Visibility Without Burnout: How Moms Can Show Up and Stand Out Online with Michelle Thames 33:44 Episode Artwork 87. The Sunday Reset That Sets Me Up for 5K+ Months 5:56 Episode Artwork 86. How I Plan Each Quarter in 20 Hours or Less 9:24 Episode Artwork 85. You Don’t Need More Time—You Need a Better Strategy 5:48 Episode Artwork 84. What Happens When You Actually Give Yourself Permission to Do Business Your Way 6:57 Episode Artwork 83. The Invisible Load of the Mom CEO 7:17 Episode Artwork 82. The Mindset Shift That Helped Me Finally Go All In (Even with Kids at Home) 6:35 Episode Artwork 81. Tiny Time, Big Results: How to Move Your Business Forward in Just 20 Minutes 5:39 Episode Artwork 80. Behind the Scenes of the Made in the Margins Event 5:53