94. My Annual Business Review Ritual (And Why It Matters)

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs
94. My Annual Business Review Ritual (And Why It Matters)
Nov 19, 2025 Episode 94
Jenny Suneson | Business Mentor and Visibility Strategist for Moms

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Ever get to December and think, “Wait… what even happened in my business this year?”
You’re not alone and this is exactly why I swear by my end-of-year business review ritual.

In this episode, I’m taking you behind the scenes of the exact 5-step process I use every single year to figure out what’s working, what’s not, and how to build a lighter, simpler, more profitable business in the year ahead all while honoring your capacity as a mom.

We’re breaking down the five phases of a powerful annual business review:

1. Reflect — Look back on your wins, lessons, and moments worth celebrating (even the ones you forgot happened).
2. Review — Dive into your data to see which offers, marketing channels, and tasks actually moved the needle.
3. Refine — Align your offers, pricing, and systems with the business you actually want to be running.
4. Reset — Clean up your systems, schedule, and digital space so you can step into the new year with clarity, not chaos.
5. Reignite — Reconnect with your vision, choose your word of the year, and map out the impact you want to make next.

This ritual has completely changed how I plan and make decisions year after year and now it’s your turn. If you’ve been craving clarity, direction, or simply a moment to breathe and check in with yourself, this episode is your permission slip to slow down and reset before stepping into a fresh new year.

Grab the free 20-Hour Workweek Blueprint mentioned in this episode:
momsmakemoneycollective.com/blueprint

If this episode helped you, take a second to share it with another mom entrepreneur who could use an end-of-year reset too!

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Episode Artwork 94. My Annual Business Review Ritual (And Why It Matters) 8:27 Episode Artwork 93. The Sustainable CEO: What I’m Taking Into 2026 9:37 Episode Artwork 92. How I’m Prepping My Business for the Holiday Slowdown (Without Slowing Sales) 10:01 Episode Artwork 91. Visibility in the Margins: How I Got in Front of the Right People in 2025 6:58 Episode Artwork 90. Ditching the To-Do List: How a Weekly Rhythm Transformed My Productivity as a Mom Entrepreneur 6:50 Episode Artwork 89. Why I Don’t Call Myself a Coach (and Why Mentor Feels More Aligned) 6:10 Episode Artwork 88. Visibility Without Burnout: How Moms Can Show Up and Stand Out Online with Michelle Thames 33:44 Episode Artwork 87. The Sunday Reset That Sets Me Up for 5K+ Months 5:56 Episode Artwork 86. How I Plan Each Quarter in 20 Hours or Less 9:24 Episode Artwork 85. You Don’t Need More Time—You Need a Better Strategy 5:48 Episode Artwork 84. What Happens When You Actually Give Yourself Permission to Do Business Your Way 6:57 Episode Artwork 83. The Invisible Load of the Mom CEO 6:45 Episode Artwork 82. The Mindset Shift That Helped Me Finally Go All In (Even with Kids at Home) 6:04 Episode Artwork 81. Tiny Time, Big Results: How to Move Your Business Forward in Just 20 Minutes 5:07 Episode Artwork 80. Behind the Scenes of the Made in the Margins Event 5:22 Episode Artwork 79. Making Space to Move Forward: Why Margins Matter in Motherhood & Business 6:05 Episode Artwork 78. Running a Business While Raising Babies: The Untold Truth 6:06 Episode Artwork 77. How to Reignite Business Growth After a Slow Summer 6:39 Episode Artwork 76. The 20- Hour Workweek: What It Actually Looks Like 9:01 Episode Artwork 75. Let’s Talk About Money (Because No One Else Will) 5:22 Episode Artwork 74. Creating Low-Ticket Offers That Actually Sell (Even With a Small Audience) 8:00 Episode Artwork 73. Time-Saving Tools That Let Me Work 20 Hours a Week (or Less) 7:28 Episode Artwork 72. Time Freedom Isn’t a Myth: 3 Ways to Reclaim Your Work Hours as a Mompreneur 8:08 Episode Artwork 71. How I’m Preparing My Business for a Week Off This Summer (Disneyland Edition!) 6:43 Episode Artwork 70. How to Build a Business That Supports Your Life (Not the Other Way Around) 8:05