102. The Invisible Load Backpack: What You’re Carrying That’s Slowing You Down

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs

Moms Make Money: Simple Business and Marketing Strategies for Mom Entrepreneurs
102. The Invisible Load Backpack: What You’re Carrying That’s Slowing You Down
Feb 04, 2026 Episode 102
Jenny Suneson | Business Mentor and Visibility Strategist for Moms

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Ever feel like you’re carrying a backpack that just keeps getting heavier even though no one else can see it?

In this episode of Moms Make Money, we’re unpacking the invisible load of motherhood and entrepreneurship — the mental, emotional, and logistical weight that so many moms are carrying silently every single day. From remembering appointments and deadlines to holding everyone else’s needs in your head, this invisible load can leave you feeling exhausted, even when it looks like you’re “handling it.”

Inside this episode, I walk you through the concept of the Invisible Load Backpack and share practical, realistic ways to start lightening it without adding more pressure or “productivity hacks” to your plate. We’ll talk about why the problem isn’t you, how to stop carrying everything alone, and what small shifts can create immediate breathing room in your life and business.

If you’re a mom entrepreneur who feels stretched thin, overwhelmed, or mentally tapped out — this episode is for you.

In this episode, we cover:

  • What the invisible load of motherhood really looks like
  • Why feeling exhausted doesn’t mean you’re doing something wrong
  • How to redistribute responsibilities (at home and in business)
  • What you can release without sacrificing your ambition
  • Why getting things out of your head and into systems changes everything
  • A simple mindset shift to help you feel lighter this week

You don’t need to carry it all alone and you were never meant to. 

The MOMentum Hub is a free community for mom entrepreneurs who want clarity, consistency, and momentum without burnout.

Inside, you’ll find weekly momentum resets, short audios you can actually finish, simple prompts, and supportive conversations that fit real life.

Join for free and build momentum one focused week at a time.

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Episode Artwork 102. The Invisible Load Backpack: What You’re Carrying That’s Slowing You Down 7:25 Episode Artwork 101. Visibility Without Burnout: The Real Reason You’re Stuck (and How to Fix It) 5:59 Episode Artwork 100. Momentum Reset Recap: The Shifts That Change Everything 6:16 Episode Artwork 99. The Oxygen Mask Principle: Protecting Your Energy Before Everything Else 6:41 Episode Artwork 98. Plastic vs. Glass Balls: What to Protect (and What to Drop) 5:15 Episode Artwork 97. 5 Business Lessons I Learned This Year as a Mom Entrepreneur 8:39 Episode Artwork 96. How I Set Revenue Goals That Actually Work for a 20-Hour Week 10:09 Episode Artwork 95. The Big Business Declutter: What I’m Ditching Before 2026 7:08 Episode Artwork 94. My Annual Business Review Ritual (And Why It Matters) 8:27 Episode Artwork 93. The Sustainable CEO: What I’m Taking Into 2026 9:37 Episode Artwork 92. How I’m Prepping My Business for the Holiday Slowdown (Without Slowing Sales) 10:01 Episode Artwork 91. Visibility in the Margins: How I Got in Front of the Right People in 2025 6:58 Episode Artwork 90. Ditching the To-Do List: How a Weekly Rhythm Transformed My Productivity as a Mom Entrepreneur 6:50 Episode Artwork 89. Why I Don’t Call Myself a Coach (and Why Mentor Feels More Aligned) 6:10 Episode Artwork 88. Visibility Without Burnout: How Moms Can Show Up and Stand Out Online with Michelle Thames 33:44 Episode Artwork 87. The Sunday Reset That Sets Me Up for 5K+ Months 5:56 Episode Artwork 86. How I Plan Each Quarter in 20 Hours or Less 9:24 Episode Artwork 85. You Don’t Need More Time—You Need a Better Strategy 5:48 Episode Artwork 84. What Happens When You Actually Give Yourself Permission to Do Business Your Way 6:57 Episode Artwork 83. The Invisible Load of the Mom CEO 7:17 Episode Artwork 82. The Mindset Shift That Helped Me Finally Go All In (Even with Kids at Home) 6:35 Episode Artwork 81. Tiny Time, Big Results: How to Move Your Business Forward in Just 20 Minutes 5:39 Episode Artwork 80. Behind the Scenes of the Made in the Margins Event 5:53 Episode Artwork 79. Making Space to Move Forward: Why Margins Matter in Motherhood & Business 6:37 Episode Artwork 78. Running a Business While Raising Babies: The Untold Truth 6:38