Entrepreneurship: What it Really Takes...

Cody Kerns is the founder and owner of iComeUp Marketing, a digital marketing agency that helps entrepreneurs increase their online presence, generate leads, and create an effective online brand.

In our conversation, we talk through tips for growing and developing a brand online, Cody's investment strategies, and the importance of partnerships and allowing people to help you in your journey.

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- Brock and Geoff

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Timestamps:
0:00 - Introduction
1:24 - Who is Cody Kerns?
9:26 - Cody's Fu** It Moment
15:41 - Getting Over The Fear of Looking Bad When Creating Content
16:54 - All Attention is Good Attention in Marketing
20:04 - The Types of Content You Should Post on Instagram
23:35 - The Power of Allowing People to Help You & Partnerships
27:57 - The Breakdown of Cody's Business & Investment Philosophy
34:55 - Difference Between Being An Entrepreneur vs. An Investor
36:40 - Pay Attention to What People Do Not What They Say
38:26 - Laser Focus When Starting, Diversify Once You Make It
39:16 - The Best Investment You Can Make Beyond Your Business
48:26 - How the Book 'The Alchemist' Changed Cody's Life
53:39 - Cody's Goals for 2024
57:10 - Cody's Contact Info
57:33 - Conclusion
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