From X Games Gold to Real Estate Mogul: Dan Brisse’s Journey to 3,000 Units | Ep.38

Discover how Dan Brisse, a two-time X Games gold medalist, transitioned from professional snowboarding to building a 3,000-unit real estate portfolio. Learn how his discipline in sports set the foundation for his success in real estate investing.

In this episode, Dan shares his journey from the heights of extreme sports to becoming a real estate mogul. Hear firsthand how Dan navigated his way into real estate, including his early deals, raising capital, and building Granite Towers Equity Group with over 3,000 units under management. Dan also discusses the mindset, challenges, and lessons from both his professional sports and business careers.

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YouTube:  @granitetowersequitygroup

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Timestamps:
0:00 - Introduction
1:22 - Meet Dan Brisse
5:09 - Life After Professional Athletics
9:12 - Why Dan Decided to Invest in Real Estate
11:44 - The Parallels Between Being a Professional Athlete and a CEO
17:15 - How to Craft and Accomplish The Vision You Have For Your Life
19:52 - Talking Markets
24:44 - The Buy Box for Granite Towers Equity Group
26:49 - Raising Captial
28:37 - Dan's Favorite Trick He Ever Pulled Off As A Professional Snowboarder

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Transcript

Dan: [00:00:00] And all of a sudden I get to a place where I'm making, you know, five to 700 grand a year as a snowboarder, which, you know, in snowboarding, that's decent. It's, it's, it's, it's kind of where you end up, but it's, it's not pro basketball, football, or baseball. And then I got to take half of it, give it back to the government.

I'm just like, cause I got self employed. I'm getting taxed at 50 percent and I just remember, I mean, I've sacrificed my whole life and I'm risking my life and finally I make it to a point where I'm making decent money and I get 50 percent of it back. It just, it just seemed like there was something missing.

Geoff (2): That'll change your worldviews quick. All right. Welcome back winning wealthers. It's your boy G Money Jeff and I'm here with B Rock Mogenson. I just like saying B Rock, you got to introduce yourself like that sometime. Thanks for your time. Brock, we've got an awesome guest today. Why don't you do the intro on him?

Brock: So I'm super excited. We got Dan Breezy on the pod today. So he's a former professional snowboarder, two times X game gold medalist, and is now a real estate investor. So I'm super interested to see, talk about the story of [00:01:00] how that all happened. I was a huge snowboarder my whole life. So I've followed your career as a professional snowboarder and we got this book that was super excited.

Um, and only kind of recently found out you're now in real estate. So this, this gotta be perfect to talk to. So let's start off with, 

Geoff (2): first of all, this is a huge thing for us. It's a milestone for us. Only person that's ever been on here that's got a gold medal or two or that professional athlete. 

Brock: Awesome.

So let's talk about like a little bit of your backstory, right? Like how, you know, your professional career, how you pivoted over to real estate. Let's, let's start there. 

Dan: Yeah. Yeah. So I grew up middle class, um, and I had this At that time, a big dream, you know, this far off dream coming from central Minnesota.

And so, uh, moved to Salt Lake city after I graduated from high school, laser focused on wanting to make this dream become a reality would be in a professional snowboarder. And I worked odd jobs, everything you could imagine under the sun, didn't have a car. When I first moved out to Salt Lake, I got a, I basically rode with a buddy.

[00:02:00] And I was biking to Blockbuster and Payway and TGI Fridays over a course of three or four years in Salt Lake. And finally, I got to a point with my riding where a good buddy is like, you got to go to a contest. You got to compete. And there was one in Aspen, Colorado called the Aspen Open. And he's like, you should go.

And I'm like, yeah, I'd love to go, but I don't, I don't have the money. And B, how am I realistically going to get from Salt Lake to, you know, do it without a car? He's like, I'll drive you. I'll pay for your fee. Let's go. So throws me in the car. We head there to Aspen and there's like 275 kids. Anyone in open it for any of your listeners that don't know what it is, anyone can enter.

You think you're decent at any sport like golf or tennis, snowboarding. You go to an open, you pay your money and you get two runs and if you make it do well in your two runs, you go to finals. And I ended up qualifying seventh on the first day and I'm like, that's deez. I don't know, out of 250 kids, but the end of the day.

If you're not on the podium, they just don't care. And these brands aren't really going to get behind you. Um, so came back the next day. I don't know what happened to those other [00:03:00] six guys. They almost have fallen, but I hit my run and I ended up winning this contest. And it was kind of the beginning of my snowboarding career.

All my brands that I was writing for, for the last five years, they gave me a board or two a year, started to take note and we're like, Hey, this, It's kids actually got some potential. And from that point on, I started to get to invited to professional events and traveled and was really put in a place of more opportunity to compete.

And I had brands paying for me. So I ended up having a run that was, you know, pretty, I guess, a dream come true. You know, like I actually had a full on professional snowboarding career, traveled the world and wrote for the brands that I, You know, fraught that in high school, like, God, if I could just be a writer for Volcom or Capita or, you know, these, these brands.

And I ended up signing contracts with them. And, um, that, like you guys said in the intro, the highlight of my career was two X games, gold medals, um, a couple of silver medals. Um, and, uh, you know, what really, you know, transition to the, to real estate was just fear, you know, like, what the hell am I going to do after I'm done being a snowboarder?

That's [00:04:00] realistically going to give me this kind of freedom, this kind of passion, this kind of excitement. So that's where real estate came in. 

Geoff (2): Man, there's a lot to unpack there. First, I think you said Blockbuster. I'm not sure Brock's ever even been in one of those. Oh yeah, I grew up going to those. Yeah, I don't know.

And you said you're from central Minnesota. Is that like Rochester area or? 

Dan: No, I grew up in a little town called Richmond, uh, but it's close ish to St. Cloud, about an hour and a half northwest of Minneapolis, St. Paul. 

Geoff (2): Got it. Midwestern guy. I like that. We're in Wisconsin, so neighbors there. That's, uh, that's awesome.

Dan: That's right. Cheeseheads. Yeah. I hated you guys. Still do. Go Pack Go. 

Geoff (2): Tonight, too, by the way. I don't know when this will air, but we're, this is, uh, the Packers play the Eagles in Brazil tonight, so I'm fired up. That's where I'm going from here. 

Brock: So I just have to say, I mean, that's, that story's awesome. Like I personally, right?

Like I, I moved out to Salt Lake city as well. I went to university, Utah and like, I had the same vision where I was like, I'm going to go out there and ride and, you know, do something in snowboarding. And I fell very short, [00:05:00] right? Like I was above average to be able to get to that point. I mean, in any professional sports, amazing.

Right. So it's hats off on that for sure. So let's talk about a little bit. So. your transition, right? From being a professional star where that was your life to, okay, now that career is kind of ending. What am I going to do next? Like how did that whole thought process go about? 

Dan: Yeah, that was honestly terrifying.

You know, like my whole life from age of 12 to 33, 34, like I identified as I'm a professional snowboarder. That's who I am. That's Dan breezy. I'm a pro snowboarder. And you know, when you're an athlete in your career and you see it's going to come to an end. Yeah. You're like, who am I now? And you feel like you're losing your identity, part of who you are.

So I saw some brutal, brutal stuff from my peers, guys who, you know, are my heroes in high school. And I'm watching all these videos. I got to know them in Salt Lake and I started riding with them and I started to hang out with them like on, like we're homies. It was, it was crazy. And Then, then you see their [00:06:00] careers being 5, 10 years in front of me, making the money they did, having all of the support they had just come to a complete halt.

And it was brutal, you know, like losing their homes, divorce, drug addiction. I mean, one guy got paid out 2 million bucks from one of his brands, traveled the world for two years, came back with tattoos everywhere and said money ruined him. And seeing that firsthand scared me so I was like, I got to find a way to do something different because if these guys who were this big had a career that long and there it all wound down into a tragic ending from my perspective, um, what am I going to do different?

How am I actually going to be in a different spot? So I started reading every book I could get my hands on when it came to money and I was just really a fear. Fear, fear was motivating. And so I came across a bunch of the Rich Dad, Poor Dad product, yeah, and um, started reading these books and started figuring out, hey, what can I do with the money I'm making?

I live below my means, you know, one thing I think more athletes really got to hear and you got to do is if you're making X amount of money, live on 10, 20 percent of it and get [00:07:00] super smart with the rest because it's not going to last forever and when it's gone, you just miss this window that's so special.

Brock: So as you started researching these different avenues, right, because there's a bunch of different avenues you could go at that point. What, what draw, what drew you to real estate? 

Dan: Yeah, for me, it was, I wanted a real asset because currency can be manipulated and created. I started reading about how money can destroy nations and, and the, the creation of currency and we're seeing it more and more now, like it's happening.

You're seeing it. There's a divide between the people that know what to do with their currency and the people that don't, and it's separating us and it's going to be worse. It's going to get worse because that's how, When you get late stage five of the debt cycle, like we're in right now at the U. S., you can read Rich Dad, excuse me, Ray Dalio's book, Changing World Order.

He goes into detail on all this. He's a huge, huge data guy. Started Bridgewater and Associates. For sure. And so you, you start seeing the future. And so I wanted to be in something that was real. You know, like I can touch this. It's always going to be a store of value. [00:08:00] No matter what happens to our currency.

Um, I wanted passive income. I wanted money flowing in no matter what, you know, like I love snowboarding. Like it was, it was everything. It was my passion. But if I stop snowboarding, I stopped getting paid and that just, I was like, God, that just doesn't, doesn't sit well with me. You know, like, what can I do to create a stream of income that comes in for the next five, 10, 15, 20 years, no matter what I do.

And so that was a huge driver for me. And then also depreciation. You know, going, coming, growing up in middle class Minnesota, I made probably five to 10 grand a year max. Like that's what I was making. I'm telling you, I was broke. Like I didn't have any money in my bank account, I was zero. And all of a sudden I get to a place where I'm making, you know, five to 700 grand a year as a snowboarder, which, you know, in snowboarding, that's decent.

It's, it's, it's, it's kind of where you end up, but it's, it's not pro basketball, football or baseball. And then I got to take half of it, give it back to the government. I'm just like, cause I got, I was self employed. I'm getting taxed at 50 percent and I just remember, I mean, I've [00:09:00] sacrificed my whole life and I'm risking my life and finally I make it to a point where I'm making decent money and I get 50 percent of this back.

It just, it just seemed like there was something missing. So that'll change your worldviews quick. Understand that better. 

Brock: What, uh, so what year was it when you made that decision? Like I'm going to invest in real estate. I 

Dan: bought my first property in 2012. And, uh, you know, luckily the cycle I was at the right time, you, you really couldn't do wrong at that time.

You just came out of the great recession. I don't really know what the hell was going on at the time. Uh, but you know, you, you, as long as you bought something in real estate and it was a little bit of cash flow with the right debt. Yeah. You're just chucking darts and boom, you, you had a success. And so, uh, First three or four deals I bought just ended up doing really well because of the timing of the purchase How did you structure those 

Geoff (2): first deals?

Like did you get into raising private capital or you had money set aside at the time from snowboarding? Like how did you start your [00:10:00] first deals? 

Dan: Yeah first deals. It was all me solo. I just Literally, you know, made what I could as a snowboarder, paid the tax I had to pay saved every penny I could and invested it into, I bought a duplex and I bought a nine plex and I bought a 24 unit deal and a 20 unit deal and just kept buying these small deals on my own.

And, uh, and then I, you know, got to a point where, you know, I'm not, how, how much time does it take to save a hundred K or 200 K or 400 K? Like it takes a long time. And like, there's these deals that I see, I'm like, man, that's a good deal if I could buy it. I don't mean out of the money, you start to get to a point where you're like, I don't care how much money you've got.

You're going to, you're going to run out eventually. And so we, uh, eventually realized we needed to raise capital and if we could find an asset that was valuable and it was giving me a great return, why not bring three, five, 10 people along with me? We can all do well. Yeah. I'm going to take a little percentage of it because I'm doing the work and finding the deal.

But you and your profession. You got idle cash. You're looking for a [00:11:00] place to own a real asset. Here's an opportunity. So, um, my now business partner, one of my lifelong friends, he was a snowboarder. He was kind of on the path of becoming a pro. He didn't end up making as a pro snowboarder, but lifelong buddy came out and visited me in 2015 and he was on the path to buying a hundred single family homes, and I just suggested, I'm like, Hey, we should buy an apartment together, and, uh, we did that and about a couple more, and then we started our company in 2017.

Brock: So how, so you're, and just to give listeners perspective based on what I looked at your website, your company right now, um, granite towers equity group, is that about 3000 units under management? 

Dan: Yeah. 3250. We just closed on a deal. Awesome. Like a week ago. Congratulations. We closed on. 

Brock: So do we actually.

Yeah. So how does, um, how do you, so that's about a 12 year period from when you said I'm getting into real estate to now you're managing over 3000 units. Like how does, how does that happen? 

Dan: Yeah. Um, I think it's, it's the same way. Any, any goal that I've seen, and I can't speak for anybody else, but [00:12:00] my life, when you have very clear laser focused determination, things change and they can change quick.

And it doesn't feel like anything's changing quick. You know, it feels like you're in a grind, like on my come up as a snowboarder for the first five years. Nobody knew who I was. Nobody cared. I was just doing it because I love to do it. And then after five years of being in the game, I'm like, Damn, there's pro snowboarders doing this.

They're getting paid to do this? What's the difference between them and me? And it's really not that much other than, do you have a burning desire? And will you break down anything in your way and just not quit? And so it's the same thing, I think, with real estate, you know, what, what do you want? Where's your end goal?

You know, when I was younger, I set up a fairly sizable passive income goal and it needed this type of trajectory to, you know, get there. So we're not there yet. And. I think right around 10, 000 doors is kind of where you'll see that number hit. And so that's our, really our first stop. And I don't know if we'll go past that or not, but that's what Mike and I are focused on and it's, it's, it's less about the doors and it's just more about, [00:13:00] you know, passive income and what can you do with the money you're making to, you know, either, either you want a lifestyle or you want to give back.

Geoff (2): Amen. So you kind of touched on what I was going to ask next, but, uh, I'm very, very interested in the parallels of, uh, what it takes to become a professional athlete. Uh, then translating over to running a very successful company. Um, and so like, is there habits or routines or just an overall mind, you touched on the mindset a bit about setting a goal and doing whatever it takes to get there, but I'd love to get your perspective on sort of the parallels from your time as a professional athlete and getting to that point.

And then applying that sort of approach to running and growing a business. 

Dan: Yeah, that's a great question. I, uh, I would say when I'm looking back, what are the parallels is you gotta have a clear outcome of where you're headed, a clear picture in your mind, like this is success and you know, it's, it's not vague.

It's very clear. For me, [00:14:00] when I was wanting to be a pro snowboarder, I was really clear. Like I wanted to be one of the top guys, not just a pro snowboarder. I wanted to be in the covers of magazines, right? And like, I want to be winning X Games medals. I want to be on, you know, in the videos that are the biggest videos.

Otherwise, you know, you're not really, really there. And, you know, I was driven also by, you know, I didn't come from a lot, like I said, and, My parents worked hard, but they didn't just have the means, so I wanted to, I was helped to provide for them. So, uh, you know, for me, it's clear, clear outcome. What's your goal?

Where are you headed? And, and, and see that in your mind's eye over and over again. And as you take steps day by day, month by month, year by year, and you track down this clear outcome in your mind, you'll, confidence will go up, you'll, you'll gain confidence and you will start to gain momentum and people will feel your energy.

And something happens. I don't know what it is. I don't know how to put the exact words, but people want to get on the train and they want to go with you. And [00:15:00] so same, same thing with real estate. You know, like when I started buying my first properties, like it was just me and a book, you know, like, and, and, and then there's another book and then there's another book and then there's another deal.

And then there's, and there's still no one around. Like, it's just me and these couple of deals trying to figure it out. Getting lucky a little bit of Lux involved at times. I feel like, I mean, that's just the way it is, you know, like, Same with snowboarding. I got a little bit lucky at times. I had some shitty experiences too.

Some big unlucky experiences, but, um, I think just something with just a laser focus, relentless, you know, problems are going to happen. Guaranteed. You're going to be up against the wall. At times guaranteed. It happened many times in my snowboarding career. We've got a couple of deals that we're challenged with right now.

And it's like, what are you going to do? You're going to, Bold, or are you going to figure it out and get the lessons and be better from it? So that's it. And 

Geoff (2): that's, that's, that's all awesome. I love that. And I totally agree that the, these, you know, the path to success is not a straight line, right? And that's in anything.

If you want to be a pro athlete or [00:16:00] build a business or do whatever it is, um, 

Brock: which, which one did you think? Let's say like excitement and difficulty. If you wake up on a day to day basis, looking back at when you were as a pro snowboarder to what you're doing now, what did you like comparing those? 

Dan: Man, excitement level.

I would say probably snowboarding was more exciting for me. Um, difficulty level. 

Geoff (2): I mean, shit, that makes sense. X Games, Snowboarder, that's like, you can't, that's peak excitement, right? Yeah, 

Dan: yeah, yeah. And building this real estate company has been exciting as well. It's just, um, yeah, it's a little different in that, I don't know, it's just not quite, maybe I was younger too, you know, when I'm 13 to 20, 30, 30 years old, I've got a whole different set of emotions and maybe I'd feel differently if I was building a company like this at that age too, I don't know.

But, um, Yeah. Yeah. Yeah. It's been, it's been an interesting ride on both journeys and I feel like I'm just in the beginning stages for a real estate company. That's the part that's most [00:17:00] exciting I'd say for us is there's no limits, you know, and, and there's nothing stopping me from doing this till I'm 80 or 90, you know, and that's, that's pretty cool.

Geoff (2): We talk about that all the time and it's funny, a lot of the things that you're saying are very, very close to the stuff that we've talked about plenty of times on this show, but. I guess I want to go back to the vision thing, because I'm big into that too. I think people should have, if you're a goal oriented person, you should have a vision board.

And, um, you know, I try to make it a point to look at my sort of, you know, one year, three year, five year, ten year vision. And every morning basis and just kind of like seeded into my head. I'm trying to look at more ways to sort of like Meditate about it. I guess i'm just curious like how do you plant that vision in your head?

Is there anything that you do or you just wired that way? 

Dan: Um, gosh for for snowboarding the vision It developed over time. Uh, it wasn't, I didn't learn about a snowboard one day and be like, I want to be a pro snowboard of the [00:18:00] next. Um, so that vision developed through months and years of just having a really great time and then honing in and dialing that exact goal or outcome in, um, was further.

Um, further going down the path and that's where, you know, I think first, if I go really back to things, I was just, I just wanted to compete in Minnesota and I wanted to film a video part in Minnesota and, and then, and then it, it, it evolved. And I think that's, that's kind of how our real estate has gone to.

I didn't, I didn't set out, you know, exactly what the plan of this is, how it's going to go. Um, and is 10, 000 units the final, I didn't know 10, 000 would be kind of where I need to be in order to hit a passive income goal. Um, Yeah, I don't know sometimes I just pick things in my mind and get super attached to them and then I get excited about it I I wish I had a better answer for you.

Geoff (2): No, no, I think it's still it's still interesting Just to kind of understand everyone's everyone's different and there's so many ways to do it and think about I just know that I need to [00:19:00] like try Every day to focus on something so that, uh, that's just the way my mind's wired. I get shiny. Some people are 

Brock: kind of like kind of born with like being wired with the ambitious, but there's, that doesn't like get you through your whole career.

I think you always have to have the bigger purpose of why you're trying to do it. And, and fear as a motivator goals. Yeah, 100%. 

Dan: You know, I'd say it's something else that. It hits hard is, is just also staying, staying with it. It seems like the times when I've been around guys, like in the snowboarding industry on the way up, I moved out West with five guys.

They were all better than me and they just didn't stick with it. And that's, that's not to say they should have stuck with it because maybe they just didn't have the same desire or goal, but if you want something to happen, you got to stay, you got to just be relentless for a long period of time. 

Geoff (2): Staying power.

Absolutely. 

Dan: Yeah. 

Brock: Yeah. So what about, let's talk a little bit today, like where the business is and where it's going. Right. So you guys are buying multifamily as your core. Is there certain, are you looking [00:20:00] nationwide? Is there certain markets you're looking at or what does that look like right now? 

Dan: Yeah, we're only Dallas, Fort Worth and Nashville, Tennessee for, uh, for multifamily deals.

Um, we have just recently been rolling out our first triple net lease deal. It's a car wash. It's, you know, it's totally, totally different asset class, but we're working with a buddy who has done 25 of these deals and, you know, a lot of our investors, they love multifamily. It's great. But. The depreciation has been hammered with sun setting each year from a hundred to 80 to 60.

And so that's been hitting up, you know, our investors and me and, and also, you know, multifamily can be extremely profitable, but it's not always guaranteed passive income. So we're just rolling out a second asset class with this gentleman who we've known for like 20 years and he's done remarkable. So, uh, but our, our main, main focus is still value add multifamily.

That's 

Geoff (2): awesome. We, we started in value add multifamily and I'm still very bullish [00:21:00] on multifamily. I mean, there's a lack of affordable housing obviously, but I always tell people, God bless the triple net lease. When I, when we discovered that and sort of, uh, got more and more into these commercial deals and that, and then now we're solely focused on industrial real estate.

Uh, it's, there's a lot of things that, uh, the insulation from inflation and a lot of things about it that. Uh, really excite me, but I still a big fan of multifamily as well. 

Brock: Are you starting to see opportunity come about more recently or what's, what are you seeing right now in the market? 

Dan: Yeah, you know, the last two years for most everybody has been brutal, um, multi family, no question peaked in early 2022.

Like you can look back and pretty much boom, there was the peak. And I think, and a lot of folks are thinking that it has bottomed. And so these next two years for those that. Our savvy, the elites, the top of the top, they're, they're out buying. And [00:22:00] I think you've got a window of time, you know, it's a 2010, 11, 12 kind of period right here where we're entering.

And, uh, cycles are the name of the game in any asset class. And I'm not going to sit here and say, I know exactly where we are in the cycle, but I have a good sense that I know about where we might be based off of the data we're getting overlooking over the next five to six months and based on what we've just gone through.

And if you're missing this buying opportunities next two, three years, I think you're going to be missing, you know, that bottom pricing. And right now you're seeing multifamily at a 20 to 35 percent discount. And so, you know, Oh, excuse me. So sorry. Um, so when you have that take place where you have that big of a discount in two years, you're in a situation where if this is what you do, you gotta, you gotta be there.

You gotta, you gotta be buying. 

Geoff (2): Yeah, 

Brock: I completely agree. Yeah. I think I was talking to someone the other day that was, I was in a similar business as us and I was talking and saying, well, you know, what are you buying right now? And he's like, Oh, there's no good deals out there. We're just kind of sitting and [00:23:00] waiting.

And it's, it's kind of like, I think in any market cycle, there's going to be ups and downs, right? Like you're saying, but like. There's always deals. If you had any market cycle, it just depends on, and certain market cycles, there's a lot, you got to mitigate a lot of risk. You got to mitigate risk. But one thing I always, um, talk about and like to follow is like, follow what the giants are doing, like Blackstone and those kinds of groups.

Like, what are they doing? Right. They have hundreds of analysts that are researching the data. And if they're out raising billions of dollars right now and buying billions of dollars with the properties, probably makes sense to you to do the same thing. Right. 

Geoff (2): Yeah. I just think it's important to stay in the game because the more that you're on the field, I played football back in the day.

So, you know, I'm not. Uh, I'm sure you got a lot of snowboarding analogies. I always, I always have the football ones, but if you're on the field and you're playing and you're looking at deals, you're in the market every single, you, you're going to be able to find deals quicker than someone that's like, ah, you know, I'm, I'm out of the game for 23 and 24.

I'll get back in in 2025 or whatever. Right. I think you're not going to see. The opportunities, you're not going to have the relationships. You're not going to be able to capitalize, [00:24:00] uh, as quickly as, as, uh, you know, the folks that are actually still evaluating buying. We've bought four deals this year, last year, I think we bought two, but you know, so it's certainly, or maybe even one in 2023, it's certainly slowed down a ton, but we were still actively evaluating these deals and having these meetings and trauma.

And 

Brock: like you said, the relationships, like if you just pause them out for the year, like Bankers and brokers are key on getting deals done, right? So if you just disappear for a year and you come back, they're going to be like, momentum is a real thing too. And so 

Geoff (2): we're, we just feel like our business, we've, you know, stair stepped it up and then it plateaued and now it's just kind of in another growth phase.

And that, and I would attribute that to us being so active even last year. Trying to get deals done. So, so what, tell us about your, your, your buy box. Like, I love the markets that you're in. I was just in Nashville a couple of weeks ago and I was like, is the first time I've been there in like eight years.

And I'm like, holy shit, this is a lot of growth. Uh, I think the fundamentals. For both Texas and [00:25:00] Tennessee, um, you know, from a macro economic perspective, uh, make a lot of sense, uh, and micro economic perspective for that matter. But what about like, what are the, what's the ideal deal that you're looking for?

Dan: Yeah, we're kind of in that 20 to 40 million purchase price and you were in that, uh, 10 to 20 million capital raise. Um, we're looking for sub markets that have extreme pent up demand. You know, like you're getting into a position where when you go shop the comps, everyone's 96, 98, a hundred percent occupied, and there's no place for them to go and ideally you're buying a product that can't be built.

So. You put yourself in a scenario with the right debt, right? Leverage based on your exit strategy, based on your business plan, based on the market cycle, based off of all of the other deals you've owned, you come into a position where you have a lot of wind at your sails to very likely do well, you know, no, nothing's guaranteed, right?

Everything we're doing here is an investment, but with. That knowledge and experience it [00:26:00] greatly increases your, your ability to find something that's actually going to make sense. So we're, we're always bringing in, you know, five to 15, 000 a door to upgrade the property, whether we need it or don't need it.

It's there. Our, Leverage is anywhere between 60 to max 75 percent leverage. Um, most of it's just non recourse fixed debt for seven years. Um, and, uh, that's, that's really kind of it. And, and just, it's, it's, it's just comparing what do we have and how's this going to be compared to what we already have and based on our best performers, is this replicate that model or not?

Geoff (2): Very sharp. I'll tell you what, if I was writing an LP check these days, I'd be, uh, I'd be sending some money your way because that, that all resonates. It's all very similar to what we're, what we're doing. Uh, on a smaller scale, but, but working our way there. 

Brock: How do you, so those are big equity raises, right?

You're talking about raising 10 million. How did you, like, first off, like what's your investor base? Is it kind of as individuals or how do you go about building that to be able to raise that [00:27:00] much money? 

Dan: Uh, it's a combination. Yeah. Most, I mean, most are individuals. You might have some folks that pooled LLCs.

Um, but yeah, it's just individual relationships. Um, a lot of networking events. Um, a lot of, we have a podcast that we produce. We do a hundred and around 140 or 150 episodes. Um, you know, just being in, being in the right room with the right people, um, connecting with the right people and just doing the, doing the, doing the business well, you know, and I think the best thing you can possibly do is you buy a deal, perform, you buy a deal, perform, and just, just, if you perform well, people will talk for you.

And if you don't perform well, people will talk for you. So you know, it's, it's a, it's a very cruel business in the sense that every month you got to report a card. You know, we buy a deal, we create a proforma. This is where we're going to put income too. Here's, we're going to put our expenses too. Here's our capex budget every month.

Did you hit it or did you miss it? Did you win or did you lose? Uh, we won on that deal [00:28:00] suite. Uh, we lost on that deal and the investors month after month see winning over and over again or losing, and it's going to sway what they say and where, you know, how quickly your, your, your wealth compounds and.

When you're exiting deals successfully, you just have way more capital now with your investors. You brought, you know, they put in a 50, you give them a hundred K back. Now it's like, dude, thanks for my 50. I got a hundred. Let's put it back in. Total now with the 50. Yeah. Like I got to put it back in or I got a tax bill.

So I think that's, that's a big part of it too. 

Geoff (2): Now, very eloquently put. Uh, so we're, I think we're, we're, we're getting ready to wrap up here. I know. Um, I got, I got a closing question. 

Brock: I was, I've been sitting with him, thinking about it, dreaming about this. So I want to, and maybe we will splice in the actual video here.

If you look back on your, your snowboarding career, what was your favorite clip or trick? That you did throughout your whole career. 

Dan: God, that's tough. Um, I would say probably the clip I'm most excited about [00:29:00] was we, we were in Alaska up in Haines, Alaska is Torstein Hargamo and Dustin Craven and Gigi was there.

I think rough. And we were hitting the kicker, uh, with, it was all heli and it was this really amazing, like basically step down gap where it dropped a good 50, 60, 70 feet. And this landing was, was just. Super, super steep. And we were probably a good 40 feet near the high point, maybe 50 off the kicker. And when you landed, it was just touchdown powder.

Didn't you have to bend your knees? And, uh, it was shot from the heli. It was just a cool angle, you know? So I'd say looking back, that was the most feel good kicker I've ever hit. And it was one of the biggest jumps I've ever hit. Um, I had to pick like an urban spot or probably be one of these, uh, one of these roof, roof gaps, just because it ended up being so monumental for folks.

Brock: We're gonna, we're definitely splice some of those in there cause I, I've seen, I've seen those all you're talking about and they're, they're bad ass. 

Geoff (2): I've, hell yeah, it's bad ass. I had to think he said, hell yeah, that means [00:30:00] helicopter. I like, I haven't gone, 

Brock: that ain't me, but I appreciate you coming on, uh, for all the listeners.

So check out his website. Granite Towers Equity Group is your company name. Is it granitetowersequitygroup. com? Yep. Check that out. Dan Breesey on IG, watch his content there and appreciate having you on. 

Geoff (2): Yeah, thanks so much for having 

Brock: me on gentlemen. 

Dan: I 

Brock: love what you got going 

Dan: here. 

Geoff (2): Thank you very much