Money Mastery: Changing Your Money Mindset to Break Through Barriers with Sameera Singh

 Sameera Singh, a business strategist, money mindset coach and author helping women break through to six figures and transform their relationship with money.

In this episode, Sam discusses how our money mindset can either hold us back or propel us forward. She shares exercises and techniques listeners can use every day to start updating their beliefs around money and break through income plateaus. Sam explains how evidence journaling can reprogram your brain to see money as something that comes easily, helping you achieve the next level of income you desire. Listen in to gain insights on transforming your thinking, releasing old money memories, and setting your "money thermostat" higher to achieve financial freedom aligned with your values.

Key takeaways:

• Money blocks are the limiting beliefs, thoughts and fears that unconsciously stop you from earning more

• Your "money thermostat" is the level of income your subconscious thinks you deserve based on your money mindset

• Forgiving old money memories from childhood can release underlying limiting beliefs around money

• Evidence journaling for 30 days can help retrain your brain to see money as abundant and easy to get

You can connect with her by following her on Instagram @in.her.successful.shoes or emailing her at sameera@sameerasinghcoach.com. You can find your money personality by taking the free quiz here: https://sameera-6cctftbt.scoreapp.com

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

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Transcript

Speaker 1: 0:00

Hey, welcome to the Because Business is Personal podcast, the podcast where empathy meets marketing strategy. I'm your host, mike Caldwell, but I'm also known as the marketing medic. Now, the reason for that is because, before becoming a marketing strategist, I actually worked as a paramedic for 12 years, and it was during that time that I realized how important it was to truly understand the problems your patient was facing before you started providing treatment. And it's this same understanding, the same empathy, is just as crucial when it comes to understanding our prospects and making sales, and that's why, in each episode, we'll dissect the art of empathic marketing, exploring how top professionals infuse empathy into their strategies to build stronger relationships, boost their sales and make a lasting impact. So buckle up and prepare to turn up the dial on your marketing effectiveness. As we gear up to dive deeper into the realm of empathic marketing, I'd like to share a couple of special offers with you. First, you can get a free copy of my international bestselling book Empathic Marketing. You only need to cover the cost of shipping. Reading this will provide you with a much more in-depth understanding of the empathy-based marketing approach that we explore in this show. Next, I'm offering a 50% discount on a transformative 30-minute gap analysis session with me. Reading this session will identify the hurdles in your marketing efforts and together will develop an actionable roadmap aimed at winning you more clients and making you more sales. Just visit my website, wwwbecausebusinessispersonalcom to grab your book or use coupon code podcast to take advantage of my gap analysis offer. So why wait? Let's start turbocharging your marketing strategy today.

Speaker 1: 1:56

Now let's get started with our episode. Hey everyone, today we've got Sam on the show with us. Sam is a business strategist, a money mindset coach and an author based in London. She helps women break through to six figures and transform their relationship with money. Her expertise is to empower business owners to create an authentic six-figure business aligned to their values and individual money personality, so they can create freedom in their lives and leave their unique mark on the world. She also has a book called Money Mastery on creating a business aligned with your money personality, coming out later in the year. There's a few different ways you can connect with her on Instagram and website, but they're long URLs so I will put those in the show notes. So, without further ado, let's welcome Sam to the show, hi.

Speaker 2: 2:51

Mike, it's my fly show to be here. I'm absolutely thrilled to be part of your fabulous podcast and in front of your amazing audience, yeah.

Speaker 1: 3:05

Well, thanks again for being here. As you know, the podcast is Because Business is Personal and my book is entitled Empathic Marketing, so I'm all about the personal side of things. So let's get started with something non-business related about you that our listeners may find like either interesting or quirky.

Speaker 2: 3:26

Well, the most quirky thing about me is that, firstly, I am plant-based, which was quite quirky when I became plant-based eight years back. Now everyone is plant-based. And secondly, I love horse-riding. I am a very avid historian and a good one, but I learned to ride as I do and that was, to me, the first thing when people tell you that you can't do, because people will always tell you that you cannot learn to ride a horse and become a good rider, because if your factor comes in but I did it, so I'll tell everyone that if someone's telling you you can't do something, regardless of how old or how young you are, this is your sign that go and prove them wrong.

Speaker 1: 4:17

Oh, that's perfect. So two things on that. So first, what motivated you to become plant-based?

Speaker 2: 4:26

So when I initially became plant-based it was because of health reasons. I lived in Netherlands for a couple of years and I kind of became aware about all the chemicals and hormones which go from meaging to a body and I gained a lot of weight when I was there and I've always been a very thin girl and I started reading about it and I found out that it was because how my body was reacting to all the hormones which were there in the meat and then that kind of made me interested in reading more about it. But then as I read a bit more about it, I kind of got into. I read about the environment and also the animal welfare aspect.

Speaker 1: 5:15

Okay, because I personally feel like a huge hypocrite, because I'm the world's biggest animal lover. I love animals so much, like we have five dogs, three horses, two pygmy goats, we have a family of pet foxes that we feed every day, and I just love animals so much. Yet I still eat meat. And it's just like I say, I have an inner conflict because I couldn't imagine myself killing an animal to eat it. But you know, if it's done and actually this happened to me so I did some volunteer work in Guyana, south America.

Speaker 1: 5:45

I was there for three months and our organization would give us like $5 a day to go to the market to buy food, and every once in a while they'd give us a little bit extra money to buy some meat. And so we went to the market and we were going to buy a chicken. And there's one place that had the live chickens. We're like, yeah, we'd like a chicken. And one of the guys just grabbed a chicken and was about to break his neck in front of us and we're like, no, you don't stop. And so what we ended up doing was we went down the street to more of a storefront where the same thing happened. They still executed a chicken so we could eat it, but they did it behind the wall for us, so we didn't see it happen and they say it's just things like that that make me think.

Speaker 1: 6:28

But I'm just not strong enough because I just love the taste of meat so much and we deal with the hormones and stuff, because we live in rural Canada and so all of our meat comes within like a 50 kilometer radius from us. So it's all grass-fed, it's all local farms and the way I look at that there is the cows that we eat have a really, really good life. They just have one bad day. They're not in the concentrated animal feeding operations where they're all crammed in, they're free range. They have a great life and then one day they have a bad day. But that's how that works.

Speaker 2: 7:05

I am not a judgmental plant-based person and that is a reason why I don't call myself vegan, so I'm not very judgmental. Apart from two of my friends, no one in my life is plant-based. They accept who I am and I accept them as they are. Live and let live.

Speaker 1: 7:21

Exactly, Exactly, but I do wish I was a little bit more plant-based like Sam's. I judge myself. I'm like if you can't kill an animal, then you shouldn't eat an animal. That's kind of how I look at it. Anyways, as we've talked about offline, my wife said in a question so what events do you do?

Speaker 2: 7:44

So I'm going to the discharge and I'm not a jumper, but I'm into the discharge, Just local, small level ones. But there's something I really enjoy. It's something I do for joy, not something I try to keep but basically keep my competitiveness out of it.

Speaker 1: 8:07

Oh, that's good, yeah, yeah, yeah. If it's not fun, why do it right? All right, so let's get on to the business side of things. So I'm a little bit curious as to what motivated you to become an entrepreneur, a business owner, and have you had any regrets since making that decision?

Speaker 2: 8:25

So what motivated me to become an entrepreneur was I started my life in a corporate world and I was working such long hours and a part of me was going that I'm doing all this work to create a legacy for someone else rather than investing this time in creating my own legacy, and also the fact that to have basically control over my own destiny in terms of time and money.

Speaker 2: 9:01

Of course, as we all know, being a person and having your own business, it doesn't mean that you work to us on laptop, how some influencers and Instagram would have you believe, and then sit on a beach the whole day. Basically, you never take a day off. That was my first realization, because you are constantly working. It's not like, oh, I have 30 days of annual entitlement for leave and I'm going to take that and someone else will do my job. You're always working, but no regrets. I have no regrets. I think that that was the best decision of my life. And it takes a lot of time. It takes a lot of effort. Sometimes it can be a lonely journey, because when you're doing something and something goes wrong, you don't have a team or a boss to bounce ideas with, but it's worth it.

Speaker 1: 9:57

Before I became a business owner or entrepreneur and worked for myself, I had a bunch of really cool jobs. I was a firefighter, I was a paramedic, international white water raft guide, I was a lifeguard Really cool jobs. But one summer I worked in a corrugated box factory and my job was to pour wax on top of cardboard so that it could be used in fruit boxes, and it was just a blue collar job. But here's the thing about that job I worked my eight hour shift and I clocked out and I was done. Not a thought about that job entered my mind the whole time. I was off the weekend. Not a thought about that job entered my mind.

Speaker 1: 10:35

And so many people think it's like you were saying it's so great to be an entrepreneur and it is because there is a lot of freedom but there's also a lot of constraint with it. Like I say, there's very few minutes in my day when I'm not thinking about my business or my clients' businesses. My brain is always turning and we do vacation a lot. We're pretty fortunate. We go on like three or four at least week long vacations away from home a year, but almost every day on vacation I work one or two hours in the morning and it works at well because my wife likes to sleep in. So while she's sleeping, I just get online and I do one or two hours work. But yeah, it is something that is an ongoing thing. That you don't get the same breaks from a, from a JOB, for sure, yeah. So do you have any regrets from for becoming a business owner?

Speaker 2: 11:23

No, All right.

Speaker 1: 11:29

Yeah, I think I think most of us yeah, we and I when I'm working, on vacation, I'm working, but I kind of I want to do it. It's not that I have to do it most days, it's like I want to do it, it's something I enjoy doing, so that that makes a difference too. So I'm wondering if you can share an interesting story about a major challenge you faced in your business and what you did to overcome that.

Speaker 2: 11:53

I Think like the one of the biggest challenge which I experienced in my business was always changing my relationship with money, and that's what I do. And the challenge was this fact we all have what I call like our inner money blueprint, which are basically our thoughts and our beliefs and our subconscious feelings and beliefs we have about money which we have accumulated. Some of them we are aware of, some of them we are not, and and it's almost like a thermostat. So your thermostat can be set at, let's say, five thousand dollars a month. You can easily make up to five thousand dollars a month doing whatever you are doing, but to reach that next level Use trouble because your thermostat is not set to that level. It's almost like having a software program and when you print a certain output comes out.

Speaker 2: 13:02

And it was the biggest challenge I faced was Basically changing my inner thermostat to base to a higher level of Income so I can basically start reaching that higher level of income. And I had to do a lot of inner work on it. There's exchange, do a lot of inner work to change my, my beliefs, my inner money blocks, what, how I was sabotaging myself from reaching that that figure and being really honest with myself, and often you have to pull up sometimes beliefs and memories which are not very easy to deal with, but I so I did that and it worked, and it also gave me a lot of confidence that If I can do this transformation for my own cell, I can do it for my clients.

Speaker 1: 14:04

Okay, awesome. So as we talked about, I think, maybe on your podcast or at another time, I I definitely have those same limiting money beliefs. So how can you help me and the people listening right now with what's one thing I can start doing every day? And I'm gonna ask a similar question at the end of the podcast, but, but now we're here like what's one thing I can start doing every day to start changing my money belief.

Speaker 2: 14:29

Okay, this is one exercise. It's so powerful and Listen to me, don't judge me I Want you to sit down and start going, since you were a child, about all your memories, about money and memories which bring a negative emotion. It can be smallest of things, like how you were denied a toy when you were a child, or how you would deny pocket money, or sometime when you didn't get a raise. Go through everything, like me, as as comprehensive list as you can and, once you have made the list, start going through each of them one by one, and go through each memory. Remember it, read it out, remember what happened and then Tell that memory, tell that person, and often it's telling yourself that I forgive you, thank you, I'm sorry, I love you. Basically, you are releasing all the negative attachment you have to that memory and Often you will find out the person you are forgiving the most is yourself. It can be the fact that I made a bad investment, I put too much money on my credit card, I spent too much money, and Some memories you will be able to release immediately and and some will take you will have to keep coming again and again and again, and Once you start doing it, I can promise you you will feel a shift in your energy and you will Find start finding opportunities where you haven't.

Speaker 2: 16:23

I'll give an example. I I usually do this exercise once, at least once a month, but I didn't do it last month and I was feeling a bit awkward. And then I did it, like earlier this week. I didn't spend as much as them as I should have, and since then I've had Received opportunity to come as a guest speaker and our online summit. There was someone who was not replying to my emails, so suddenly replied there was a, there was a lead who was not replying to me and suddenly she's like oh, I'm still interested in your program, but if you've just started doing it, mike, I'll challenge you to do it. Invest one hour every day for next 30 days and then tell me how you're fine, how how you get along and what happens in your life. It is very powerful.

Speaker 1: 17:13

Okay, cuz I've got a sorry, go ahead.

Speaker 2: 17:16

You know, go on, are there's? There's other, a much easier exercise you can do, but it's not as powerful as this one.

Speaker 1: 17:23

Okay, cuz I want to give you one of mine and cuz so I'm Canadian, I grew up in Canada, and if you're a Canadian boy, you have to play hockey. It's just our culture, right, you know. But my father isn't a sports oriented guy I and so when all of my buddies were playing hockey and I asked if I could play hockey, my parents said, oh, we can't afford the equipment, we can't afford all this stuff. And the reality is is we all live in the same neighborhood and my parents made as much money as all of my friends did, but I was told that we couldn't afford to play hockey, and so for me to grow up as a youth and a teenager as an outsider, not being a, played hockey, that had a huge impact on my life, right, and so I think if I have any money issues, there's a good chance it might come from that, because this we can't afford. It Altered my life in such a profound way.

Speaker 2: 18:20

Yeah, so that is the biggest memory, and you will find that Something like this you will not be able to release in or forgive in one go and maybe the person need to forgive is your parents there. But Keep going at it again and again and, believe me, it will work and it's quite funny that. And once you start making list, you will find a lot of things and something will come. You will have things like oh, like a very close friend of you or something like, and no memory is Relevant if it still invokes a negative feeling or any strong feeling. That means that it is still Impacting you somewhere.

Speaker 2: 19:03

So it can be like last, when I was doing it this week, I came out with this thing that this is a lovely, lovely, lovely friend of mine and I, like, I pay, I Lend her some money it was not even a big amount and I'm like she hasn't repaid it back yet. And it was. Of course, I was not thinking about it, but it was there because it came out and I was so annoyed I'm like, why hasn't she paid it, paid me back yet, like yet. So it's no, you will find when you start doing it, things come out of when you did not get a raise. Oh, when you were like I was in the restaurant and they charged me too much.

Speaker 2: 19:42

As I said, this no memory. It is no right or wrong. Care. If it invokes a strong emotion in you, that means that it's something which needs to be released. One of my when you know the Barbie, the movie, when it out and when I saw the promo, one of my first maybe Strangely slight yours, was that, like whenever some little girl Asking my parents that I wanted you know that her whole house, yeah, hug, pardon, and everything. I'm like I wanted it and my mom was like no, it's too expensive, like we can't, we can't have it right and and that was the first man.

Speaker 2: 20:25

As soon as I saw the barbies promo, that was the first memory came up that, oh, I was not allowed to have a house as a child.

Speaker 1: 20:34

Wow, that's pretty profound as well, yeah.

Speaker 2: 20:40

I do try doing it, you will find out. It will, it will, it will definitely, definitely, in fact, you.

Speaker 1: 20:47

Okay, so I'm gonna include this exercise in the show notes. So what I do? So so we think about the this, the memory, money related memory. Then what do we do? There's like those four things.

Speaker 2: 20:56

Yeah, so first step, first write down all money rated memories since you were a child to Whatever you know to now present. There's no right or wrong, if it may, if it invokes a emotion that mean it is something still impacting you. Okay, it doesn't have to be a essay, you can just say when my mom did not let me buy Barbie's house. Okay oh, when I was not allowed to join the hockey team.

Speaker 2: 21:27

Okay then, once you've made the list, start going from the top of the list to the end of the list, each memory, go through it, remember what happens and then forgive the memory, the forgive the person, forgive yourself. Oh, you do. You do this by saying I Forgive you, thank you, I'm sorry, I love you.

Speaker 1: 21:52

Okay, those are the four things I was thinking of. Why?

Speaker 2: 21:56

I mean that's.

Speaker 1: 21:58

The half of the half of Hono no.

Speaker 2: 22:00

No, I'm a corner. Yeah, then the third step is use, strike it out and and you repeat it, some memories, you would be able to release them immediately.

Speaker 2: 22:15

Some you'll have to, you know, do this fight if you like, come back for it again and again, maybe for a month, month, but keep doing this and Try going through the list every day for next 30 days and see if there's anything else you want to add, because something you make come up like. Go through the list and items that you have and see how you get along.

Speaker 1: 22:39

Okay, yeah, I'm, I will do those things. That's awesome. Thank you so much for sharing. Okay, so I was wondering You've already shared some good stories, but can you share like one interesting story about a major challenge either you faced or one of your clients faced in your business and what did you do to overcome that?

Speaker 2: 22:59

Yeah, sure. So one of my clients she's lovely, she's actually, she's also Canadian and she for her, the biggest challenge was this that I do a lot of work with money personality, so we all have different money personality. Your money personality is basically a bit like you know, like you know about ENFP and JP or this personality system.

Speaker 1: 23:26

My breaks.

Speaker 2: 23:29

Yeah, yeah, my is break. Yeah, I'm a ENFP, my break system. But it's like it's a system of personalities which is just your money personality how you relate to money. So, like my is break is how you communicate and discuss how you do work. But many personalities like how you relate to money, and they have many personalities and we all fall under one of them.

Speaker 2: 23:52

She is what I call a carer. Where people are, they just they're the other people who use money as a tool to care for others and they're only comfortable if they're using money to take care of others and not to spend them. And she's a carer and she was. Basically she wanted to start her own business but all the money she had, she had given it as loan or load it out to her different friends who were not paying it back. So she was like I had this money and she bought it because she was made redundant as a part of the Renan C settlement, but it's all. I've given it all out and I was like why don't you go and ask for it back? She's like I can't. They're my friends.

Speaker 2: 24:45

And it was really challenging because I had to make her do something with that, totally against her personality, for her own good and really coach her on how she can go and ask for money back without it impacting her self esteem, because as a carer, her self esteem is based on caring about people. And how I had to go about her was telling that like imagine, once you have that money and you invest that money. And she wanted to open because she's a carer. Of course her business was about well being and taking care of people and she wanted to open like a yoga center where people can meditate, get some do yoga, get some help if they are depressed.

Speaker 2: 25:37

So I had to basically really show her the wider picture and tell her that yes, you are taking money back from those people, but think about how many more people you'll be able to help, I care about and take care of if you basically open this center, how many more people you'll be able to look after. And that analogy kind of got her through. And she did not still take money back from all of them. Like couple of her friends who were just gotten divorced and one was one had lost her job. But she did get the most of it back and she did open her center and it is doing well. So that was really, really challenging because I was and I'm sure you do it in your field also like sometimes you have to make people do things which go against what their basic instinct is. But you can as a coach, you can see how it's something they have to come out of their comfort zone to do to make that wider impact and to grow into their full potential.

Speaker 1: 26:47

So I'm going to have to introduce you to Riza Hosbrook. I interviewed her. She's the dragon whisperer and she helps people with their mindset. Anyway, she told me exactly what I interviewed her this morning and she talked about four countries that your mind lives in.

Speaker 1: 27:05

And the first country is where I win and you lose. That's like a criminal mentality, like I'm just like stealing from everybody all the time. It's not very good, so criminals and sociopaths and psychopaths live there. And then there's the other country where we both lose, and that's a completely dysfunctional relationship, dysfunctional country. And then there's the country that you're speaking of, that I also live in. That's where you win and I lose. That's what your friend was doing. She was lending out the money, they had the money and she was losing. And then there's the country and I forget what she called it but everybody, everybody wins. But she says there's a passport to get into that country and usually there's some short term pain to experience that long term gain, and so that's what your friend had to go through. She had to go through like the discomfort of asking for the money back and everybody won in the end when she did that. But you have to go through that short term discomfort to make it happen.

Speaker 2: 28:03

Yeah, and it's very funny. I read the research a few years back actually, about how they did this research. They put some kids into, divided them into two groups and they left a chocolate in front of them and said that if you eat it now, then you eat it, but if you don't eat it for next three hours then you will get to go to I think it was a park or a Disney Disneyland or somewhere. And they found out that kids who kind of looked at the long term thing and did not eat the chocolate when they as adults, they were more successful rather than the kids who just went in for the short term gain and they were like I'm going to eat the chocolate.

Speaker 1: 28:53

Oh, interesting, Very cool. So let me see here. What can I ask you next? How does your money, how sorry, how does your money mindset help people break through to the next level of income?

Speaker 2: 29:13

Such a great question. So, basically, what happens is that our mindset is whether it's about money or anything else, it's just, it's a combination of thoughts, beliefs and feelings which we have about a certain topic and in this case it's money and, as we all know that, our thoughts, in fact, are beliefs. Our beliefs impact our feelings and our beliefs also impact what the action take, or what action we take in the world, and that basically then ends up impacting our reality and your money.

Speaker 2: 29:55

your money mindset is basically the thought, these thoughts, beliefs and feelings some of them at subconscious level, which you have about money, and often it is you would have money blocks and whichever which would be stopping you from reaching the next level of income. And when I say money blocks, it can be things, thoughts which you have which you hold about money, things like the fact that money is hard to get by. Oh, it can be fear. So example like a lot of women feel that if I become, if I earn a lot, then I'll be earning more than my husband's. I actually don't want to do that. Or my friends won't like me. Or a very big fear I often come across is people think that if I become rich, then people will either not like me or they'll only want to be my friends because they want something from me. So I better off becoming rich. Or some people think, like especially people who have seen their parents work very hard, that money means hard work. So like, if I want to earn a lot of money, that means I have to give up on time with my family or my loved ones and there is fear of failure that I actually don't want to become successful, because being successful comes with the responsibilities or people will stop liking me. And what all of this does is this person. It sabotages you, stops you from reaching the next level of income and you don't even realize it, but you are actually somehow stopping yourself. And secondly, I will retouch on it sets. It sets your inner thermostat, money thermostat, so it's like you can easily reach, let's say, $7,000 a month. Whatever job you do, you'll be easily getting $7,000 a month, or it can be anything. It can be in personal level. But to reach that next level of income, you struggle with that because you need to set your inner money blueprint or your inner thermostat to that next level of income. And you do this by doing that in our work finding where the blocks are, removing where the blocks are. And there are a lot of ways you can do that. You can do the exercise which I just told Mike, or you can do some NLP exercises. You can. I also have a very easy and fun method, which I'll touch on later, which I call is writing evidence journal, and or you can do things like hypnosis if you believe in all those things. But it is changing those beliefs and once you change, once you change that belief and you set your thermostat next level of income, and you will find that you reach that level. But to reach the level after again you will have to do that work.

Speaker 2: 32:45

So most of the people who are reaching one level after the other, they are doing this work literally every day to reach, to break through to next level. So, for example, let's take someone like Bill Gates. His thermostat is probably set at like billion. So whatever he do, he will make that billion dollars because that's what his thermostat is set to Like. If he has a 100,000 or 200,000 year he would consider himself a failure because for his money thermostat that's really low. But for most of us we'll be like very pleased with it. So it is doing that level of work and you have to keep doing it every day. Like most of the people I'd speak to, the ones who are really doing well, they literally do this work every day and we all have to keep doing this work every day. The evidence journal this is really fun way of changing your belief system.

Speaker 1: 33:48

Yeah, I think that's how I want to end. So you already gave us the one exercise to do, and I always like to end with a strong action step, so let's end with the evidence journal. So what do we do for that?

Speaker 2: 33:59

So for evidence, journals. So there are two parts of the process. So first is, first thing in the morning, don't look at your phone, don't look at anything. Get a cup of coffee or tea or whatever you drink for sitting in the morning champagne, I don't know some people. You take two A4 pages I think you call them A4, the big ones, the big notes, the pads and all.

Speaker 2: 34:28

So take two A4 pages and start writing money is and again, no right or wrong, it's just literally like word vomit on the page. Whatever the first thing which comes from your head money is bad, money is good, money is the source of all evil, money source of all good. Write at least three, one, two, three sites of the A4 page. Again, don't judge yourself, don't tell yourself this is the right thing, wrong, think.

Speaker 2: 34:59

Just write the first thing which comes in your head and then, when you go through it, you will find there would be one very striking, one or two very striking patterns on your thoughts about money. So it can be something like money is bad or it can be something like money is hard to get. Find out what are the two of your most biggest beliefs about money. So, once you have found them, turn them into a more empowering belief. So, for example, if your biggest belief, which comes in it, is that money is very hard to get, you can convert it into money, is money comes easily to me or money is very easy to get whatever works for you.

Speaker 1: 35:38

Okay.

Speaker 2: 35:40

Then, once you have this very empowering belief, which is what you want to see, start, get a small notebook or, like you can, you can use your phone to take like, write the notes there and write the evidence every day that this is true. So say that money comes very easily to me and the evidence doesn't have to be big, it can be and doesn't have to seems like evidence to anyone else. It can just seem like evidence to you. It can be like oh, I got a 50p discount on my coffee. Oh, I got this free gift. Oh, this person bought me tea. So it can be what seems like evidence to you. It doesn't have to be, it doesn't have to appeal to me or to anyone else. So and write at least three evidence every day. So, like money is money comes very easily to me because, one, I got a discount today to someone. Give me a gift. Three, a new client inquired.

Speaker 2: 36:40

And try again doing this for 30 days without a gap and you would see that you have changed your belief. And there's a scientific reason behind it, because our brain believes things it sees evidence of and usually when some Okay, not working out, we are seeing evidence of it not working out. So if I don't have clients, I'm seeing the evidence of the fact I'm not getting calls, I'm not getting paid, I don't have clients and my brain is believing this. So what we are doing is this that to trick a brain into believing what you wanted to believe, we are making it. See a I see different evidence. So there's actually like this, there is psychology behind it, and if you see something like evidence which doesn't support what you want to believe, either ignore it or explain it away.

Speaker 2: 37:29

That, oh, this is actually just explain it in a way to your brain that it, in light of your new story, which you want your brain to believe and it usually takes 30 days to reprogram like a normal standing belief. It's a very deep standing belief. It will take you longer, but see what happens after 30 days and, as I said, it is up, there's a scientific logic behind how your brain would believe this. So, step one find out what money you bought. You think about money by writing money is in a paper. Step two, find which is the most common pattern. Step three, turn it, turn your limiting belief into a firing belief. And step four, start seeing evidence of it everywhere and write at least three evidence on in a notebook or on your phone. And step five, do it for 30 days.

Speaker 1: 38:20

Cool, I will get to work on those homework assignments. Thanks, sam, I'll check on you.

Speaker 2: 38:27

We are friends now. I'll bug you every Sunday.

Speaker 1: 38:31

That would be terrific. I need that accountability.

Speaker 2: 38:34

I'll put a reminder on the phone now.

Speaker 1: 38:37

Sweet. So if people wanted to learn more about what you do or get some help from you, how would they best reach out to your? Contact you or follow you or whatever?

Speaker 2: 38:47

So the best way to reach out to me would be either to email me at Samira, at SamiraSingForgecom. I am, I live in London, I'm a private I so I'm working the UK timing, but I would apply to you as soon as I can they can. You can also follow me on Instagram at inhersuccessfulchoose, which is the name of my company and my business, and I love to hear from you. My Instagram page actually has a free quiz, which is where you can find your money personality by taking that, and I'm sure Mike will share the link to it. You can also do that if you want to know a bit more about your personality.

Speaker 1: 39:31

Awesome. Yeah yeah. Those definitely put all the all your contacts in the podcast notes and also on the YouTube site. So perfect. I'm so glad I was able to speak to you today, Sam. This is helpful.

Speaker 2: 39:45

Thank you so much, mike, and again, I'm honored to be part of your amazing podcast, and Mike is so unique, he has so much integrity and he's such a very different person, so I'm truly honored to be a part of his amazing family.

Speaker 1: 40:02

Oh, thanks for the kind words. All right, sam, so we'll wrap up for today, but you and I will stay in contact and stay friends for a long time to come.

Speaker 2: 40:10

Yes.

Speaker 1: 40:13

And that is a wrap for this episode of Because Business is Personal. Thanks for joining us and don't forget to take advantage of my two special offers. First, you can get a free copy of my best-selling book, empathic Marketing. You just pay for the shipping. Or you can have 50% discount on my Gap Analysis session with the coupon code. Podcast Just head over to wwwBecauseBusinessIsPersonalcom or check the show notes for details. If you've enjoyed today's episode, please don't forget to follow, subscribe, leave a review and share the podcast with others who might benefit. Your support means the world to us, so stay tuned for our next episode, where we'll continue to delve into the intersection of empathy and marketing strategy. Remember, because Business is Indeed Personal, every Connection Counts. Until next time, see you then.