Community banks have always excelled at building relationships. But in a market driven by data, relationships alone aren’t enough. The next wave of growth in banking depends on turning customer insights into action. This means empowering marketing, sales, and frontline teams to collaborate smarter and deliver more personalized experiences.

In this episode of the Banking on Data Podcast, Edward Vincent, CEO of Lumio, sits down with Josh Barclay, Director of Growth Marketing at BusinessNext and host of the Banking on Experience podcast, to discuss how modern community financial institutions can use actionable data to align teams, break down silos, and drive meaningful growth. Their conversation explores how banks can empower their frontline with real-time, context-rich insights, why data quality and accessibility matter more than volume, and what the future of data-driven sales enablement looks like in community banking.

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