Giggs Podcast

#58 Doug Wilson | From Van Driver to Tour Director

Giggs Episode 58

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0:00 | 31:22

Recorded live at Rock Lititz, Nikki Sanz sits down with Doug Wilson — long-time tour manager and Director of Touring — for a grounded, honest look at what 20 years on the road teaches you.

Doug's path started with a chance encounter with a tour manager in catering in Glasgow, Scotland. He bought a Sprinter van, converted it with his dad, and four months later was on his first US tour. From there: bus tours, arenas, eight years with Half Moon Run, world tours with Fletcher, and a final show that ended on March 11, 2020 — one day before the world shut down.

Then he talks about his transition off the road, in LA, running touring and production for Black Ink Presents, a Sony Music Masterworks company that builds IP-based concert experiences (The Nightmare Before Christmas, Beauty and the Beast, Ghostbusters, La La Land, Batman). This one gets real about perfectionism, the pressure of being the person who says no, the "off-ramp" problem for tour managers, and why getting off the road feels a little like kicking an addiction.

What you'll learn:

  • How to break in when you don't have a technical discipline (audio, lights, etc.)
  • Why chasing perfection is the biggest mistake new TMs make
  • How to grow with an artist from clubs to arenas — and what separates the crew that makes it from the crew that gets replaced
  • The hidden financial tradeoffs tour managers navigate when artists level up
  • Why lack of understanding of other people's jobs causes more tour drama than anything else
  • What the tour director role actually looks like — and why more management companies are building it in-house
  • How to plan an off-ramp from touring before the window closes

Listen, follow, and leave a review if this one hits.

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Doug Wilson Bio:

Doug Wilson is a highly respected music industry professional with extensive experience in touring, concert production, and artist management. Having spent nearly 20 years on the road as a Tour Manager, Doug then transitioned to Director of Touring and Production at Black Ink Presents, a Sony Music Masterworks live event production company. Originally from Scotland, Doug now lives and works in Los Angeles, but still spends time on the road traveling to oversee events and check in on touring productions.

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Host: Nikki Sanz