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The Firehouse Salon
We are living through the most significant shift in human creativity since Gutenberg. While may are stuck in a conversation about fear, replacement and redundancy the Firehouse Salon is having a different conversation entirely.
Each episode brings together unexpected guests at the intersection of creativity, science, art, technology and innovation, curious people who are leaning into this moment rather than away from it.
This is the age of the Tediophobe: people driven by a desire to explore, to make something worth making. The Firehouse Salon is their podcast.
The Firehouse Salon
Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment
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A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.
You can take a look at the ad that started the story here
But instead of a bar, imagine an ad agency in the heart of San Francisco.
And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.