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The Firehouse Salon
Some of us are driven by a creative desire not to be bored. We call such people Tediophobes. If that is you, then welcome to the madcap world of The Firehouse Salon. Conversations at the intersection of creativity, curiosity and making a dent in the world. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 13 - LIVE - Can coupons start conversations?
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Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.