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The Firehouse Salon
Some of us are driven by a creative desire not to be bored. We call such people Tediophobes. If that is you, then welcome to the madcap world of The Firehouse Salon. Conversations at the intersection of creativity, curiosity and making a dent in the world. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 14 - The International Paper Airplane Competition
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Join hosts Ashley Polak and James King as they delve into the inventive world of advertising legend Howard Gossage.
In this episode, they explore Gossage's unique approach to capturing attention through the ingenious paper airplane competition, created to entice major airlines to advertise in Scientific American. Discover how Gossage's playful and interactive campaign not only met its objectives but also became a cultural phenomenon, drawing entries from around the globe and securing extensive media coverage.
Learn about the strategies behind the campaign, the humorous and creative elements involved, and the enduring impact of Gossage's innovative advertising methods. Plus, enjoy special insights from industry experts and a clip from the legendary Peter Coyote.