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The Firehouse Salon
The Firehouse Salon brings together diverse minds – makers, thinkers, creators – to explore how communication shapes our world. Inspired by Howard Gossage's maverick spirit, each conversation delves into the intersection of ideas, creativity, and effective change-making. More than just discussing advertising, we investigate how different perspectives and approaches can solve real problems and create meaningful impact. Originally inspired by our BBC Radio 4 documentary 'The Socrates of San Francisco'.
The Firehouse Salon
Ep 18 - Gossagey Work - Liquid Death
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This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing.
00:00 Introduction to the Firehouse Salon and Howard Gossage
03:15 The Creative Journey of Andy and Liquid Death
05:41 Innovative Marketing Strategies and Campaigns
08:32 The Philosophy Behind Liquid Death's Marketing
11:52 Challenges and Criticisms in the Marketing World
15:15 Liquid Death's Unique Approach to Branding
23:31 Future Aspirations