16W Media Group Presents The Branding Highway Podcast
Bringing Together Local Businesses & Neighbors.
16W Media Group Presents The Branding Highway Podcast
Matt Moore: Building Wealth Through Real Estate - From Long-Term Rental Strategies to Navigating the Tampa Market and Balancing Passion with Personal Growth
Unlock the secrets to building wealth through real estate investment and property management with insights from Matt Moore, the president of Real Property Management Blue Sky. On this episode of the Branding Highway podcast, we discuss the fascinating world of long-term rentals, comparing them to the stability of bonds, in contrast to the volatile nature of short-term rentals akin to equities. Learn how to leverage these strategies for consistent cash flow, tax advantages, and property appreciation, while also considering asset protection through LLCs.
Gain valuable knowledge as we explore the critical role of cash flow in real estate investment and how it's more than just about immediate returns. With insights from the Florida real estate market, Matt helps demystify common misconceptions about investment risks and highlights the long-term benefits of real estate, drawing parallels to the strategic foresight of companies like BlackRock. Whether you're an accidental investor or a seasoned one, this episode sheds light on the importance of viewing real estate as a long-term wealth-building tool, similar to growing your 401k.
Lastly, I share my personal journey from the corporate world to my passion for real estate, sparked by my first house hacking experience. Hear about the challenges and triumphs in the dynamic Tampa market, especially in the face of recent hurricanes, and how I balance professional endeavors with hobbies like cycling, running, and fishing to maintain a well-rounded life. Join us as we wrap up the episode with Matt Moore's branding insights, offering listeners a roadmap to creating a strong and lasting market presence.
https://www.rpmbluesky.com
(813)625-9595
Welcome to the Branding Highway podcast, where local businesses meet the community and share their unique stories. Let's hit the road with your host and voice of the podcast, Mike Sedita.
Speaker 2:You are now entering the Branding Highway. I'm your host, mike Sedita, and today we're joined by Matt Moore. He is the president of Real Property Management Blue Sky. Matt, how are you doing today?
Speaker 3:Doing great. Thank you Trying to stay warm in Florida today.
Speaker 2:Yeah, the timing of this. We like to break down the fourth wall like Deadpool on this podcast. It is freezing cold here. We are going through a winter spurt. There's snow on the beaches in Florida today Not where we are, but in the state itself so we're going to make the most of it here and maybe get a little blue sky into this podcast and talk a little bit about what you do and let people get to know you. Thank you. You and I met through some networking, through a networking group, the Bay Network, which you're a part of and some of my friends are a part of, and you were nice enough to come on and talk to us a little bit about what you do. So the first question I always have for business owners is, first and foremost, just tell us a little bit about what you do.
Speaker 3:You know, in short, my goal is to manage the creation of wealth through property management for homeowners and investors. I think that's a slightly different take than what we often hear from property management. We think about rents and collections and things like that, but really what we're doing is managing wealth just through a different tactic and avenue than what we sort of think about most of the time, through providing our dollars in a bank account and investing in stocks and bonds and things like that.
Speaker 2:So let me ask you this most of your investors are. They are their property. Short-term rentals, long-term rentals Is it a mix? What kind of allocation is that?
Speaker 3:For me. I focus just on long-term rentals. The two are very, very different business. It's maybe something that I will have some interest in in the future, but long-term rental is where my experience is and that's what excites me a bit more. Short-terms are more transactional. It's great as well, but I focus on one thing just to make sure I provide the greatest service to my customers.
Speaker 2:Well, it's a high-risk, high-reward right. It's the difference between investing in an equity investment like a short-term rental I would think of more like an equity investment. It could be volatile, you might not have the rental done but you're going to get big bang for those months that you do get it, whereas the long-term rental is more like that bond investment that's going to continue to grow over time and you're going to get that accumulation. I mean, would that be a fair analogy?
Speaker 3:Absolutely. It's a very fair analogy. It's a long-term play in the market and investors, whether they're in other investments as well, often use real estate because of the to reduce the volatility of the long-term market overall, and some will keep them for two or three or five years. Sometimes it's their own home that they decide to rent out and keep for a long time. Sometimes the goal is to buy it and rent it for five years and then sell it and make some money and then go buy another one. There's a lot of benefits in long-term real estate from a rental perspective.
Speaker 2:Well, yeah, and then that's the investment side of it. That's not even talking about the writing off on the expense side of it. I mean, we're not tax accountants here, we're not going to make any recommendations, we're not H&R Block, but there is a whole advantage to having those properties with write-offs and things you can run through your entity. Are most of the people you're dealing with kind of shelled under that entity like XYZ properties that you might like, like for me? Just using me as an example, you know, Mike Sedita, if I made up some silly little Sunbiz MS properties LLC. Are most of the people structured like that, or is it a lot of individual people?
Speaker 3:No, not necessarily. You know there are some advantages, mostly from an asset protection perspective, to put it under an LLC. So many do that. That do it as an actual intentional play for you know, investing in wealth development, but many it just sort of is accidental for them. They decide to move out of the state or another place and they want to keep their house long-term and there's really only advantage to that once you have several properties and again, I'm not, I really shouldn't be discussing like the legalities of those things that I'm not an accountant, those things would be discussed there. But you alluded to what the benefits of a couple of the other benefits of real estate, and one of them is tax benefits.
Speaker 3:In real estate investing from a residential perspective specifically, we think of four pillars and you mentioned one of them. The tax benefits can be really, really great. They're one of the greatest ways to manage taxes that are legal and many, many do it and a lot of people don't realize how many people do it. The other one is cash flow. That's the one that we typically think of. We have the rent of, let's say, $1,000 a month. That's really low today. Let's use $2,000, right, and maybe my mortgage is $1,200. We have an $800 swing there. There's expenses in there, so maybe you net $500 a month. That's the cashflow, which can be very good, of course, depending on the overall situation. But there's also equity development, so that renter is paying down your mortgage right, you are letting them live there, but they're paying down your mortgage and you're getting the tax benefits and the cashflow. And then, lastly, you're getting appreciation at the same time. So over a 20 year period, here we are about an 8% appreciation In the last several years like it's been higher.
Speaker 3:Yeah, yeah, it's been a lot higher In this market Lower right now, but over a long-term play it's a very good, um, very good way to build wealth. And then when you think about that appreciation and the other three thing benefits that we get, it's, it's really a fabulous way to invest your, your money well, yeah, and then the other part of it too you bring it up, is three and four the equity and the appreciation.
Speaker 2:So if my home is appreciating and you're paying down my balance on my house, you get a wider spread on that piece of property. So now if I'm that person, if it's MS properties and I have that property and I'm getting that wider spread, now I've created more actual cashflow to be able to roll into another property and I'm getting that wider spread. Now I've created more actual cash flow to be able to roll into another property and another property and another property. As they grow, so over time it's almost like compounding or stacking that first property leads to the second. By the time you get to the second and have that cash flow and the appreciation and the equity built up, you'll be able to do more and more and more and build kind of like a like a monopoly.
Speaker 2:You start putting homes and and hotels on these places. You know like you kind of do it the same. It's kind of that same theory, right, monopoly it's. You start with one house and a second and third or fourth and whatever. So do you guys do in the crux of your services? Do you guys manage all four pillars for a client.
Speaker 3:So no, because I'm not an accountant, you know. But we have accountants that we work with, of course, that we can refer out, and some that actually specialize in managing their portfolio that has real estate in it. So that's important. But we would manage, you know, the managing the cashflow. Of course we can even manage the mortgage payments and things like that. So we sort of just manage the full process of turning that house into a investment. You know, from the beginning of, let's just say, you came to me and said, Matt, I want to buy this house for an investment purpose. We could even help you analyze that. We have a tool that goes into all the details and lays out the cashflow appreciation, tax benefits and equity development that that would have. You might decide, oh, it's a great buy, that's fabulous, and then we could help get it rent ready for you. There might be a little bit of rehab, maybe just some painting, it kind of depends on the condition and then you go through the whole process of the leasing, getting the tenants, screening the tenants and all those things, and then collecting rents, so and then that all that cycle turns over on itself and long term you might decide to sell it.
Speaker 3:I am a licensed real estate agent. You have to be one in Florida to, you know, to do property management as a profession, to do property management as a profession. But typically I don't do buy and selling and some property managers do. But I wanna focus on just the property management. It is a job in and of itself. The other reason we do that is to protect realtors that you are their customer, for you might have a realtor If they start working with me. I wanna promise to them that hey, Mike is going to still work with you when it comes time to sell. Otherwise the relationship gets a little tension in the middle.
Speaker 2:Well, yeah, and it's good for you as well, because if you have real estate agents that are helping people buy their properties, now you're expanding your network and they say, hey look, you're buying this property and you want to be in it for a couple of years and you want to make it a rental, we have Matt who can now take over and do all that management for you if that's not their wheelhouse.
Speaker 3:That's right, and we even provide a very solid referral fee for realtors. That set all that up for us and bring, so it's we really try to make that a partnership.
Speaker 2:So let me ask you this. You know I'm just kind of thinking of scenarios here. So do you run into like and again, I don't know if this is quite accurate. I mean, this is your specialty, not mine, I'm just a podcast host, but is it still true to form from a financing standpoint? I mean well, first off, are most of your people cash buyers, or a lot of them are buying, and they have a mortgage on it, and then they're kind of generating the float between what their mortgage is and what their rental is.
Speaker 3:So when you're looking at investors that are doing this as a primary income, you start to get into scenarios where they have cash and they're managing their portfolio with cash. But the reality is that putting a mortgage on a home is a way to leverage right and wealth can be developed faster by leveraging the wealth that you have. So you know most have a mortgage, you know, or a loan on the properties. When you're talking about investors specifically that you get into some hard loans, some other things that are a little you know in that industry specifically, but most will use have a loan on their property or use a loan to purchase it and that's totally fine. And when you're thinking about it, we think about from a homeowner's perspective. If you or I were to go buy a new house, well, interest rates are really high. Well, they are high because they've been really low for a while. But from an investor's perspective, a 5% interest rate, 6%, 7% is actually not.
Speaker 2:If the rent is there right? I mean if the cash flow is there, my biggest thing. The reason I was asking it was more like, if it's not your primary residence, doesn't it require 20% down payment on a property if it's going to be a rental property?
Speaker 3:Oh yes, typically the requirements are higher from a down payment perspective, and I would get with your mortgage broker to sort of walk all that through. But yes, I'll tell you, though, a very common way people get into real estate investing is they need to move for one reason or another, they live there for six months.
Speaker 3:The two biggest financial mistakes. In my life I've had three big financial mistakes. The two biggest ones were selling the homes that I had years ago Because by today they would have been paid off. All these benefits would have been there and unfortunately, at the time I just didn't feel confident that I could manage it from a cash flow and risk perspective.
Speaker 2:Yeah, it's a risk If you don't have a tenant. You're kind of screwed.
Speaker 3:It's kind of one of those things I don't want to Well, so that is a bit of a misnomer, you're not screwed. A bit of a misnomer, you're not screwed. So the thing is that when you're managing a property as a business, it's just part of the overall perspective that you're going to have to deal with some issues. Here and there You're going to have to have turnover costs. It's just part of the cost of doing business, is the way I say it. Yeah, and when you think about all the benefits, it's the worthwhile cost. Here's a proof text. Now we all have heard of these. Big companies have been buying out houses right and renting them out.
Speaker 2:Yeah.
Speaker 3:But BlackRock they're an example.
Speaker 2:They're the culprit, one of the big ones.
Speaker 3:You know they're not in it for cash flow. Look, what do you mean? They're not in it for cashflow. No, they're in it for the other benefits, the tax appreciation and equity development, because they understand the long-term play. But the reality is, for an average, what we call them accidental investors, sometimes where, hey, I didn't intend to rent out my home, but I'm there now and I kind of want to do that.
Speaker 3:I want to move back. You know I would like to. I've heard I can make some money, all those things you know. For us, cashflow matters often. If you were to tell me, well, or if I were to tell you, mike, you know you're going to get these other benefits but you're going to be negative on cashflow $250 a month you might say, well, I don't know. But when you think about the overall brand perspective, it's not bad.
Speaker 3:Let's just say you, how much money do you put a month into a 401k and investment? Your play is long-term there as well. Right, you're not going to get the return on that for how long it might be until you retire, depending on the investment. But we sort of get scared about putting that money into a home when the reality is a home in a lot of ways is a much more solid investment and you're getting cash flow now and tax benefits now, not just when you retire down the road.
Speaker 2:Listen, you're preaching to the choir. I mean, I do marketing for a living. Most of the clients I talk to on a daily basis think of marketing as an expense, similar to the way you'd be thinking of that rental property as an expense that you're going to have to cover for whatever your shortage is not really thinking about it as a long-term investment. And marketing is the same thing. You're investing now, over a period of time, consistently, so that your brand becomes relevant, your brand becomes the go-to brand. It's just like building that portfolio on a home. It's kind of that making sure you got that upward tick and you're right. I mean like, listen, with the exception of a window of history in time from probably like 2007, late 2007 until about 2010-ish. A three-year window in 250 years of America being America is a short time when real estate didn't go up in that window. And it's funny you're talking about not selling homes.
Speaker 2:My ex-wife and I bought this property in Georgia. We bought it August 8th of 2008. The market had not quite bottomed out but it was sure getting there like hell in a handbasket. It was going right and it was one of these communities that, like, there's four or five different models or whatever we had Model X. Model X was selling for like 400,000 in 2006. We got it for 275,000 in 2008, right. So, like, real estate is location, location, location. But it's also timing, timing. Right, that timing was good.
Speaker 2:I can give you this address right now. It blows my mind. I can give you the address right now in in coming Georgia, this house is listed for $780,000. And we still sold it and made money because of the way we got into it. But you're absolutely right, like if you just hang on to that stuff and you're like, but life kind of gets in the way for a lot of people. Like you know, we had to move here to take care of my parents. They were sick. We needed to consolidate all that stuff. So it's like, do I need to have a property up in Georgia that I need to manage? Now, if I had you up there, you know, in that area, then maybe it might be a different story. And that's really the service that you provide, right? Especially in Florida, it's got to be great because I would think a handful of your clients or more are folks that Florida might be their second state or, you know, part of their overall living arrangement.
Speaker 3:Yeah, that's absolutely true, and you sort of talked about timing and we're in an interesting timing. Right now. The housing market is sort of in this flux period where the prices have not really dropped but the houses are not selling either. They're not selling quickly or at the speed that they were, for sure, and it's probably the average selling time period is longer than what we would consider normal even in a normal period. So you know, current customers that I'm gathering are many times they're the folks that have had their house up for sale a while and can't sell it. So they're thinking about well, let's consider renting it out. That enables that homeowner to bypass the issue of timing right now. Well, let's just hold on to this house, let's make some money, some tax benefits along the way, and then maybe we'll sell it a year or two or three or five years, or they might decide oh well, this has been really great, we don't need to sell this house. Let's hold on to it longer as part of our investment strategy, long-term.
Speaker 2:So one of the things I want to go back to really quick and we're kind of literally on question one here because it's so interesting to me Do you run into oh see, now my Alzheimer's is kicking in because I had the question right in the front of my mind and I kind of dropped out of there. We'll come back to it. Tell us a little bit specifically about your journey. I mean, have you always been a real estate guy? Did you have a past life selling like shoe door-to-door shoe salesman? What was your journey?
Speaker 3:Yeah, my journey has been in technology primarily and consulting and customer experience. So from very early on, like when I was 13 years old, I got my first computer and I rolled right into doing software implementations of consulting very early on in my early 20s, went to USF and got my degree in management information systems and then I worked my way through some consulting and software companies and became an executive for a large software company in Tampa Bay area and I really enjoyed that. But I think how that translates, which is and I'll come back Well, let me go back for a second. The first house my wife and I bought, we did a house hack.
Speaker 3:A common strategy in real estate is you buy like for young people especially you buy a house, fix it up and then sell it a few years later.
Speaker 3:And we did that and that sort of started my love with real estate. And then over the years I have done rehabs and rentals and investing and in recent years probably five, six years ago my wife and I started getting more serious into using real estate as a long-term investment and buying our own properties. And so when a career change happened in 2023, that I was unplanned I started considering like what I want to do. I want to continue to work for a corporation and I was an executive in a corporation. I really loved that. I had a fabulous team it was worldwide consulting and customer service team which I really enjoyed and I got to be in technology a lot. But the interesting thing is, as I thought about it, more I love real estate and I love investing in real estate a lot and I love doing the property management side of it. I really enjoy that part, which some people might say are you crazy?
Speaker 2:Well, I mean, listen, a real estate transaction in general. There are all the. You know you got a buyer and a seller and it's emotional, it's their house and they want this house, et cetera. But what you do, when I look at it, same thing, I would say the same thing like the day-to-day having to deal with the renter having to make sure if the mortgage is paid, having to you know, when someone has hey, my fuse box blew out. They're calling you. Right. I mean, you're not calling the owner, you're managing all that stuff. You're the in-between guy that's taking all the shrapnel no-transcript, every single bit of it.
Speaker 3:We are a technology-driven company. A lot of property managers are. There's some that are still out there doing things sort of always, of course, but as you can hopefully tell, today I like to be consultative. I want to help my customers get the most out of their investment, which happens to be their property, and then we get to create a great customer experience for the owner and the renters alike, and that creates a combination that is enjoyable for me, because I love those things, but it also provides a great home for a renter, and then the owners get to have the benefits of having an investment in real estate.
Speaker 2:Yeah, everybody's really winning in that case, except when you have the times, I mean. Well, I mean there's a stretch here in the Tampa market where rent had gotten so crazy, where it's, you know, it's hard for a lot of renters where they're kind of getting boxed out of their current situation. But in your world, I mean, that's good for your investors. But you know, it's finding the right home for the right people people. Tampa is a unique market just because it really is like after 2020 and COVID and people coming from other states to come here and some of the advantages of being here.
Speaker 2:And then now what I've noticed and maybe this is your experience might be a little bit different with this but after last fall and back to back, hurricanes of people that came here after COVID and are all of a sudden in these areas and they're like wait a minute, there's really hurricanes that could actually like wipe my house off the face of the planet. A lot of them are going back and they're either rehabbing their home to kind of fall in your lap to manage, or they're just walking away. So it's there's always moving parts that are going on in what you do, which is really interesting and it's in a nice position to be in. You said you love this, but one of the questions I always like to ask entrepreneurs is what do you do for fun? Because when you're not doing this, even though you love what you do when you're not doing this, how do you unplug and recharge so that you can be the best at what you're doing?
Speaker 3:when you're doing this, yeah, so you know I love a lot of different hobbies, so sometimes it's hard to pin it down, but usually it comes down to two things, at least in the last five years, and one of them has been a lifelong. Most recently, I love cycling. I used to do triathlons in the 2000s and did a lot of cycling but I had a major back issue and it just put me on the sidelines for a long time. But I was able to get back into it for about five, five, six years ago. And I love long distance endurance cycling. So when I say long distance, like an average ride is 40 miles, that's, that's distance.
Speaker 3:I love the 100 mile ride, 75 mile rides. We do it with most of the time. I'm riding with a group, so it is social as well. It's enjoyable. We ride at a Peloton, so it's sort of thrilling. It frees my mind for that period of time. I actually have the best thoughts about my life and business and everything and ideas when I'm cycling or running. So the bat. If I'm on my own, I actually like I have a little recorder and I'll stop my bike and, you know, make a recording to stop. So and then I got back into running a little bit after a foot injury and I actually signed up for Gasarela to do their 8k. I love running. It's a little harder on the body. I'm not a young, young buck anymore, but I do love it. Um, and I love doing the events something to look forward to. My longest pastime is fishing. I love to take my family fishing.
Speaker 2:We love boating like, out on the gulf, out on the Gulf.
Speaker 3:Yeah, so I grew up on Tarpon Lake, so here locally, I'm a native of the Tampa Bay area. I love freshwater fishing but in the last most of my adult life it's been more saltwater fishing in the bay out in the Gulf Right. So I enjoy that. I just love being outside.
Speaker 2:We love going to swim with the manatees as well, through scalloping, like it's just so we enjoy it a lot well, one of the nice things about cycling, at least in florida, is, I mean, for me, I don't like cycling, you like cycling, but like it's not super hilly, like I mean, like I lived in georgia where, like you couldn't, you I get 10 feet and I'm like I'm ready to out of breath because you got to climb a mountain on a bike. Here it's mostly flat, other than probably going on and off an off ramp if you were doing that, so you can do 40 miles, like in my head I'm thinking about that from Wesley Chapel. That's like literally going to gosh, almost to Tampa, and all the way back, I mean that's like a 20 there and 20 back type of deal. That's quite a bit of riding. Do you have a? Do you? Are you exploring new routes when you do that, or do you kind of have a route that you is your go-to?
Speaker 3:Yeah, there's routes that are my go-to for sure on the Suncoast Parkway because I live real close to there, but one of my favorite rides was the Pinellas Trail trinity yeah, all the way to downtown st pete.
Speaker 3:So I started at like 4 30 in the morning and my goal was actually to to ride to my first house that I referenced earlier, that we rehabbed, which is in shore acres in st petersburg. So I rode all the way there and then all the way back, and then we do other rides. We ride it's interesting, you say flat, because if you're a serious cyclist you seek out the hills.
Speaker 2:Yeah right.
Speaker 3:So San Antonio and.
Speaker 3:Brooksville, dade City. There are hills there so we do ride over there some. There are a lot of uh organized rides in those areas that are usually uh, a metric century or a century metric century with 66 miles. A century would be 100 miles. So I've done some rides out there. So you climb I don't know 3 500 feet over the ride and do 100 miles. It's, it's fun though you it's. You're going 10 miles an hour up maybe, and on the way down you're doing I've gotten up to 45 miles an hour, like it's. It's a little scary, but it's, it's thrilling at the same time panela's trail run to saint pete and back.
Speaker 2:How many miles is that?
Speaker 3:it was 100 miles from trinity to down, like past downtown and back.
Speaker 3:It was the hardest ride I've ever done yeah and it was because it was in the summer yeah, and uh, yeah, I actually stopped at the store about 70 miles in and got a 10 pound bag of ice and put it behind my neck. Uh, because I was so overheated. I felt like I was getting the exhaustion and uh, you know, it's entry. A little trick for longer cycling and long distance people is drink soda. Towards the end sugar, it's a really it's cold sugar, quick, you know caffeine all the same time. So I got a big old thing, a soda in a bag, and I'm going down the road the question was what do you do for fun?
Speaker 2:and you talked about a time when you overheated and almost died.
Speaker 3:Actually, my favorite time to run and ride is in the middle of summer. You'll find me at 3 o'clock in the afternoon on a summer day in August running, and I love it. I'm a little crazy though You're clearly a little sick.
Speaker 2:You're clearly slightly sick, which is good. So, as we start to wrap this up, one of the things that we talked about you know, obviously you have a passion for what you do and there's complexities in the business that you handle for your investors. What would be the one thing if someone's listening to this and they're either on the verge of buying that property or you know they have a property, they're getting ready to move, but they don't want to give it up? What do they need to know about you, your business? What is the one thing that separates you from the other property managers that are out there?
Speaker 3:So I don't just talk about rent and cash flow. My goal is to generate wealth for you. That's really the difference. One of the ways we do that is real property management has a proprietary wealth optimizer is what we call it and within a minute I can enter some basic figures about a home and we can generate a 10-year pro forma of how that home is going to perform. Now we can go in and adjust a lot more things to do what-if analysis and figure out more details, including the cost of property management or including doing rehab work and maintenance work along the way and account for all of those things, but it'll tell you what's your estimated tax benefit, what's the appreciation you're going to get, tell you what's your estimated tax benefit, what's the appreciation you're going to get.
Speaker 3:We really try to focus on building wealth and I want a relational aspect to everything that I'm doing, more than just processing payments and dealing with tenants. That's not my goal. Yes, that's part of the business. In every business we have sort of the things that are not as much love, but my goal is to be more relational and help my customers build wealth through their homes.
Speaker 2:So, folks, if you're listening to this podcast or watching it on our YouTube channel, the big thing you need to understand about working with Matt and the Real Property Management Group is it's technology driven. They live by their four pillars of your taxes, your cashflow, your equity in your home and your appreciation. That's kind of how they build the program. But really the sweet spot to me listening to this as someone who's not a real estate guy, is that technology to be able to kind of give you almost like a crystal ball. I mean, I know it's not a crystal ball and I'm not making any claims on real estate, but hey, this is what it's worth today. This is what it could be worth in five years. This is what you can generate in rent. It sort of takes a little bit of the guesswork out of it.
Speaker 2:So if you're looking for somebody that can manage your property, help you grow wealth, grow your wealth through property management, through property accumulation, you want to contact Matt and his team. The best number to reach Matt directly is 813-625-9595. Matt Moore, thank you so much for taking a ride down the branding highway with us. You have an amazing day, stay warm.
Speaker 3:Thank you very much. I appreciate the time.
Speaker 1:We hope you enjoyed your ride down the branding highway. This has been a 16W Media Group production. Don't forget to take the next exit at 16W. Visit 16WMediaGroupcom If you want to be part of the journey. Reach out to info at 16WMediaGroupcom.