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The Unworking Podcast
In this podcast series, we will be hosting exclusive discussions with innovators, thought-leaders, authors, business leaders, and leading industry professionals who have a unique vision or perspective on the future of work & workplace.
Our mission is to provide a holistic overview of current and future trends, predominantly covering six key areas: People, Place, Culture, Design, Technology & Innovation.
The past few years have been nothing short of transformative, as the pandemic forced the world to adapt to a new reality. We have seen work and workplace hugely affected, and it is a topic that’s at the forefront of many minds… How we reimagine work and the workplace will be the overarching backbone of this podcast.
The Unworking Podcast
Revolutionising Personas with Dr Imogen Privett: A Dynamic Approach to Human-Centred Design
In this episode of The Unworking Podcast, we are excited to welcome Dr Imogen Privett, Director of Workplace Innovation at UnWork and a Senior Research Associate at WorkTech Academy. With a background in architecture, workplace strategy, and user experience design, Imogen brings a wealth of knowledge on how to create dynamic, human-centred work environments.
Join us as Imogen introduces the concept of dynamic Personas—an evolution of traditional Personas that account for shifting behavioural states, personal preferences, and real-world contexts. She explains how these adaptable Personas can help designers and project teams better anticipate the diverse and fluid needs of users, ultimately leading to more personalised and effective workplace experiences.
Imogen also highlights the challenges of traditional Persona models, which often overgeneralise user types and miss the nuances of individual experiences. She dives into how dynamic Personas enable a more flexible, responsive approach to workplace design, considering factors such as mood, stress levels, and situational context that influence how people interact with spaces, technology, and services.
In this engaging conversation, Imogen shares her vision for the future of workplace design and explores how dynamic Personas can be applied beyond the workplace, shaping user experiences across various design fields.
Connect with Dr Imogen Privett:
Email: imogen.privett@unwork.com
Get in Contact with UnWork:
If anything in this podcast has piqued your curiosity and you want to delve deeper into the conversation, please get in contact with us at unworking@unwork.com. We look forward to hearing from you!