Mompreneur Mastery: Simple Instagram Strategy for Busy Moms

Marketing Metrics That Actually Matter with Jessica Howard

Sydney O'Brien Season 1 Episode 83

Send us a text

If you’ve ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop

Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.

From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), why moms make the most efficient marketers, and how tracking just a few simple numbers can free you from marketing burnout. 

If you’re a busy mompreneur tired of wasting time on strategies that don’t convert—this episode is for you.

MENTIONED IN THIS EPISODE:

Grab Jessica's free Annual Analytics Playbook!

Connect with Jessica on Instagram @2pmmarketing

Listen to Jessica's podcast: Marketing for E-Commerce Mompreneurs

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay