You spoke and we heard you — this community needs a book club!

We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers.

Listen to Eddie, the co-founders of Category Thinkers (Mike Damphousse, John Rougeux, Pablo Gonzalez), and members of the community discuss:

• Where Eddie came up with the insights that led to his book on Superconsumers
• How to apply a Superconsumer strategy in B2B service companies
• Why understanding Superconsumers is the key to creating a profitable community strategy
• and much more!

If you want to join future events like these, join our community at CategoryThinkers.com