Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
How to Validate Your Startup Idea Using Category Design w/ Rio Hodges
In this episode, we chat with Rio Hodges, Principal at Antler. Rio encounters hundreds of startups each year through his firm's accelerator programs, so his perspective is invaluable if you’re in the early chapters of this journey.
We cover:
- The one crucial slide that many startups leave out of their pitch decks
- Why startups should obsess about the problem instead of the product
- How to right-size the problem your startup is addressing
- The right way to address the TAM when pitching to VCs.
Links mentioned in this episode:
Antler
Category Design Advisors
Play Bigger (book)
Featured in this episode:
Rio Hodges
John Rougeux
Mike Damphousse