Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
Category Design for Early-Stage Startups: AMA w/ Rachel Josepho and Waleed Cope
Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups.
Listen in to unpack…
- How early stage startups can use category design chart their strategy
- Why category designers need to start with a highly targeted audience and expand over time
- How to uncover what’s missing in established categories
This episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.
Mentioned in this episode:
- Mindfull
- The Soap Box
- 22 Laws of Category Design
- Where Good Ideas Come From
- Position Yourself or Be Positioned
This episode is sponsored by: