Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
Nearbound and the Early Stages of Category Design w/ Jared Fuller and Isaac Morehouse
Jared Fuller and Isaac Morehouse were the dynamic duo behind our recent conversation about nearbound – a radically different approach to GTM that’s reshaping the partnership landscape. These two have always been staunch advocates of category design, and they’ve harnessed this discipline to create one of the fastest-growing B2B media brands of all time.
In this episode you’ll hear:
- How Jared and Isaac have used category design to “punch above their weight class”
- How content, community, and category design have worked in concert for the Nearbound movement
- How the team at Nearbound leveraged other events to pull off a highly successful lightning strike
This episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.
This episode is sponsored by: