Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
Founder Clarity Through Category Design for Fundraising, Product, and Culture w/ Lauren Dunford, CEO of Guidewheel
In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the impact of AI on data-driven companies, and the impact of category design on a startup's valuation.
Listen in to unpack…
- How category can provide the type of clarity founders often struggle with when deciding what to say "no" to
- Which order of problem prioritization will allow you to create the biggest impact
- How she used languaging to speed up market adoption
This episode was moderated by Mike Damphousse andPablo Gonzalez.
This episode is sponsored by: