Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
After 7 Years, Why Did Category Design Advisors Rewrite Their Own Point of View?
After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design.
That was seven years ago. Now, after over 40 client engagements and joined by John Rougeux, the team decided it was time to rework its own category Point of View.
In this recording of a live AMA, the CDA team shares why they decided to apply category design to themselves, the process they used to redefine their Point of View, and the lessons they learned along the way.
This episode was moderated by Pablo Gonzalez.
This episode is sponsored by: