Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
Minimal Viable Category Design w/ Pietro Bezza
In this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early stage startups have the right conversations about the problem they’re solving and their plans for evangelizing it.
Listen now to find out:
- The challenges of pursuing “product/market” fit instead of “market/product” fit
- What Pietro looks for when evaluating early stage startups for investment
- Why understanding the timing and evolution of your category is key
This episode was hosted by John Rougeux and Mike Damphousse.
This episode is sponsored by: