Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
How Community & Category Design Go Hand in Hand w/ Jared Robin, Founder of RevGenius
In this episode, Jared Robin, founder of RevGenius, shares his take on how category design and community can mutually reinforce each other. In 2020, Jared took a small LinkedIn group and turned it into a community that now has over 40,000 members. In our conversation, you’ll hear all about Jared’s journey and how he plans to build community going forward – all with a category design lens.
Episode highlights include:
- Jared's path to discovering category design and how it has shaped his thinking about building a community
- Why some communities are replaceable (and what to do about it)
- Why a vibrant community needs a shared Point of View (and how category design thinking can help you find yours)
This episode was hosted by John Rougeux and Pablo Gonzalez
This episode is sponsored by: