Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
"When Should You Design a Category?" w/ Jonathan Gandolf
Category design principles can be applied in different ways, for different outcomes. And while sometimes it’s clear that your business needs to act like a category designer, other times the answer is less straightforward. In this episode, we’re joined by Jonathan Gandolf, founder and CEO of The Juice. Jonathan was introduced to category design early in his career, and used the discipline in software and even breweries. Now, at The Juice, he’s in the midst of deciding if and how category design should apply to his latest venture. Listen now to find out where we land.
In this episode, we cover..
- How to redirect demand from a known category into something new
- The importance of understanding the “why” for your business
- How once novel categories can create new problems (and the need for new solutions)
This episode was hosted by John Rougeux and Pablo Gonzalez.
This episode is sponsored by:
Category Design Advisors
BeTheStage.live