Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
Do You Need Category Design (Or Is It A Choice)? w/ Brad Luttrell
In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about:
- Whether category design is a choice or a need, and why
- How he rethought his product strategy with a category lens
- What he is doing to build a moat by being radically different
This episode was hosted by John Rougeux and Mike "Damp" Damphousse.
This episode is sponsored by: