Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
Category Thinkers
Sangram Vajre’s Events and Community Playbook
Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.
We touch on topics like:
- Sangram’s playbook for events that turn communities into content to design a category
- Why it’s not too late to build a category and community in your space
- The mindset and team it takes to pull these feats off
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by: