Turning Land into Gold with Heather Young's Real Estate Investment Tactics

Unlock the secrets of real estate success with Heather Young, a Texas titan who turned credit woes into commercial wins. This episode peels back the curtain on Heather's resilient rise from Airbnb arbitrage to the big leagues of distressed property deals. Discover how she navigated a male-dominated landscape, leveraging her direct sales savvy and door-to-door tenacity to flip warehouses and car washes for substantial profit margins. We'll dissect the value play in commercial land, and you'll learn how Heather's personal hurdles fueled her relentless drive for financial triumph.

Dive deep into the tactical world of land investment, where our conversation with Heather turns to ethical entrepreneurship during the pandemic. Striking gold in Texas soil, we traverse the journey from wholesaling to mastering the entitlement process, all while Heather reveals why betting on yourself before seeking outside investment isn't just noble—it's smart. Mentorship emerges as a pivotal theme, with Greg Dickerson's guidance helping frame Heather's intentional path toward growth. And, for those eyeing the potential in parcels of land, this episode is a treasure map to developing and capitalizing on the real estate market's demands.

The finale of our chat with Heather is a masterclass in strategy, culminating in a six-acre land deal near Austin that showcases the art of the flip. Learn the power of patient negotiation, and why sometimes letting the seller name their price leads to lucrative outcomes. Behind every successful deal is a dedicated virtual assistant team, and you'll get an insider's look at how to build and train your own force of property scouts. Plus, Heather drops some negotiation wisdom gleaned from none other than Chris Voss, proving that in the real estate game, it's not just what you buy—it's how you buy it.

Connect with Heather Young
www.Landxchange.com
Instagram:  heatherlightasafeather1111
www.linkedin.com/in/heather-young-85228221a

Tony Johnson is a Commercial General Contractor.  Timeless Properties Construction Co. has been in business since 2007.  He does all things commercial.  Developing, Building, Upfits, and Renovations for Retail, Office, Industrial, and Multi-family.  Timeless Properties is licensed in North and South Carolina.  Contact them today for your construction needs.  www.timelesspropertiescc.com
info@timelesspropertiescc.com

Discovering his passion for construction when entering the industry over 20 years ago, Tony obtained his general contractor license and created Timeless Properties Construction Co in 2007. The company has performed an Proving that grit and passion can overcome any challenge, Timeless Properties Construction Co navigated the worst real estate collapse in our lifetimes under his leadership. Coming out of the recession Tony made sure he kept a strong focus on building relationships, quality work, honesty, and integrity.  With over 160 million on construction volume to date Timeless Properties Construction Co has grown to an area leader of Commercial Construction in eastern North Carolina.

Tony aims to help fellow investors take part in profitable projects that they otherwise would not feel comfortable undertaking.  By leveraging his construction and development knowledge Tony offers his partners a leg up against less experienced investors.  Offering the ability to self-perform Construction, Construction Management, Entitlement and Other functions of projects creates tremendous value for any project.

To learn more about Tony Johnson and Timeless visit us at:
https://timelessci.com/
https://timelesspropertiescc.com/

If you would like to discuss investing in Commercial Properties create a profile and schedule a call:
https://timelessci.investnext.com/

Reach out to us directly at:
info@timelessci.com

Transcript

Tony Johnson: 0:00

Welcome to another episode of Carolina Commercial Real Estate Connection. Today we have Heather Young. Heather is from Texas. She is a serial entrepreneur working in real estate and the health industry as well. Heather, thank you so much for joining us.

Heather Young: 0:17

Thank you, Tony. Yeah, thanks for having me.

Tony Johnson: 0:20

So, heather, we'll dive into all aspects of your business. You know I want to start on real estate and kind of get into there. One thing I find extremely interesting about you is you are one of few women that seems to be drawn to the commercial side of the real estate. You know we talk a lot of men in this industry, and to find a woman that has a strong interest in commercial real estate more than residential doesn't happen every day. So thank you for coming on today, and could you tell me a little bit about your real estate journey?

Heather Young: 0:54

Yeah, totally. I started in real estate just kind of doing whatever to get in the space. I didn't have good credit, I didn't have cash. So I found myself doing Airbnb arbitrage where I was getting Airbnbs leased. I was leasing from the homeowner and then putting it back on Airbnb. I was doing that.

Heather Young: 1:19

I had a little portfolio of seven Airbnbs at one point and then I was wholesaling and I started wholesaling like fix and flips for investors and then I realized like the profits for commercial property like warehouses and car washes that were sitting either vacant or just like distressed had delinquent taxes, there was actually a bigger profit and a lot more opportunity with that.

Heather Young: 1:49

So that's really where my business started taking off was when we started wholesaling commercial property and finding deals for investors. So that's kind of like how I got started and started making some money and but it was still very I was always tethered to one location and it was hard for me to really scale that model with always having to have boots on the ground to analyze properties. To you know, do some of that market research for me? To you know, do some of that market research for me. So I then got into land and specifically land investing and with that that kind of put me into a whole different world of, you know, finding land in rural areas and finding bigger parcels that we can subdivide. We can put a site plan together, just add forced appreciation with those entitlements and then we would sell it, either to the enviroment, being your typical retail consumer, but also builders, developers and we still do a lot of lead generation and we can reverse engineer our marketing for investors and find their specific product and find it at a good deal as well.

Tony Johnson: 3:23

We. I have to dive in on that, heather, that's awesome. So first question, I would ask you one thing you know, when you're saying that okay, I was when we were wholesaling. I said, okay, there's more money in commercial A lot of people would be very hesitant to jump into that lack of understanding of commercial properties. They're a lot more confusing. Everyone lives in a home so everyone understands homes, right. Not everyone understands a car wash or, you know, warehouse property. Those scare a lot of people. What was it about those that didn't scare you? Or did you have experience somehow? Understanding of commercial property.

Heather Young: 4:02

I had no experience, yeah, commercial property, I had no experience, yeah, and I think that what made it a little less intimidating was the fact that they were like abandoned or you know, like they were just in distress, so like the sellers were just kind of like man, take this property, like it's about to get condemned, you know. So you know, for me it was just like it felt like the same. I was going through the same steps as I would with commercial property, like, I'm sorry, with single family, and since there wasn't like occupancy and you know, having to figure out you know, p&ls on all of the properties, it was just, you know, basically figuring out what's the value of the land, because whatever was on top of it wasn't really you know, and so I'd use just comps and tools for commercial land.

Heather Young: 5:02

And that's kind of the play that we were running was mainly just finding the value in the land.

Tony Johnson: 5:07

Okay, that's awesome. And how long were you doing that? How long ago did you start? That was the beginning for you, right? Yes, how long ago was that?

Heather Young: 5:17

That was five years ago.

Tony Johnson: 5:18

Five years ago, okay, and we spoke a little bit before we got going here. She's 30. So that was when you were 25. And so that's fantastic to be at 25 doing that. So, prior to doing that, what were you doing? What sparked you into real estate? Were you doing something with real estate?

Heather Young: 5:37

Before that. I mean, I had quite a rough start growing up and gotten in a lot of trouble. I was trying to find my way. I didn't have any support from the family, so I was getting into all kinds of things but, yeah, selling cars, selling motorcycles, I knocked on people's doors. I remember at one point, which was, you know, it was crazy to think that was really what uh built, like you know how, that character, basically character, yeah, and you're like you build this resilience and, um, you just don't have fear of rejection when people slamming doors in your face, like literally telling you to get off their front porch, um, when you go and you do that and then you start cold calling, like cold calling is nothing compared to getting the door slammed in your face. So, yeah, it's all of the experience I had growing up really like primed me for getting into real estate, being kind of like this no frills, just like you know, and it's hard sometimes being a woman in that space, very male dominated, but yeah, it would. You know, take no crap from anybody.

Tony Johnson: 6:58

Yeah, and I think that's how you have to be. I mean, you have. It takes a lot of courage to step out there. So it takes a lot of courage to go door to door, face to face. Yeah, it's easy for it to call someone. They all they do is hang up the phone and then you're just right. Fine, Right. But when someone's in your face get off my property, no, I don't want to talk to you. Why are you here? Get out of here. You know that's a could be dangerous at some point. Right, don't know exactly what you're going to encounter going face to face, so it takes a lot of courage. So doing that initially, then going to cold calling, cold calling was probably nothing. Exactly, that's fantastic.

Tony Johnson: 7:35

And, yeah, by the sounds of it, you know, going through challenges in life that you go through builds a lot of character, and you know you have obviously a strong internal drive in yourself that you were not going to quit until you started to succeed, right? So, beyond the commercial property, you started wholesaling and flipping. That started building up some experience, and I love the fact you've got a land investing company now. And so, first of all, let's first kind of dive into that. I know. You kind of broke down what you do. How long have you been doing that? How wide of a band and area are you doing land deals in and kind of for people that would be interested in reaching out to you later. Kind of lay that out.

Heather Young: 8:17

Sure, yeah, the land kind of came to me during COVID because it got hard to meet with sellers and to just get deals done. I realized that with land I could basically do the whole deal from my computer. I started scaling that probably three years ago, was it three years?

Tony Johnson: 8:46

We're now year three in.

Heather Young: 8:47

COVID or before. So, yeah, I started and I was just wholesaling at that point because I still didn't have very much money, didn't have credit, and I had a couple guys around me that asked me like, hey, do you want me to invest with you? And I didn't. I didn't want to take anyone's money at the time because I was like, no, I'm still really figuring this out, like I'd rather play with house money and get like a good, solid model before I take on that kind of responsibility. So I had just been wholesaling and finding deals for investors and then, yeah, I saved enough cash to be like, okay, I think we need to start, you know, working and getting bigger deals. So I hired. Well, I didn't hire, but I well, yeah, I guess I went through Greg's mentorship program and started being more serious and more intentional about buying and doing my own deals. So it's been about two years now with that experience of taking my own deals and taking it to the entitlement process and or even just finding a really good deal and then putting it back on the market. Since we do quite a bit of lead generation, we end up having a lot of extra deals and we, you know, I just cherry pick honestly.

Heather Young: 10:18

But yeah, I'm right now working mostly in Texas, but that doesn't mean that I can't. If I have an investor who's very specific like this, we need, you know, five to 10 acres. That is zoned. This, that's in this area. I am more than happy to do marketing and reverse engineer that in any market. Honestly, it doesn't. It's not hard for me to do that. So for my own personal investing portfolio, I prefer Texas, just because it's what I know. But if investors do have something or they're working in other markets, definitely able to go into those markets and find what they're looking for.

Tony Johnson: 11:03

Perfect, that's awesome. Okay, so quickly want to go back on a couple of things. So one great to hear from someone that when you're doing deals and you're building up initially and you have people come to you offer money and investment, a lot of people just take that right, that's an easy path. Somebody else's money, you risk it, it's not your money. You having the internal thought process and having that character that you don't want to risk someone else's money, you want to risk your own money initially. Build your own path first. Make sure you professionalize what you're doing. Make sure you get a solid process, understanding that you want to take care of an investor, money and capital and you don't want to risk theirs until you have good systems in place. That's great and speaks to your character. So congrats on that. Next thing that you brought up was Greg Dickerson. So we are both in Greg Dickerson's mastermind group. So Greg Dickerson is a serial entrepreneur. Great guy has an entrepreneurial mastermind group. If you haven't heard of Greg Dickerson, look him up. He's a fantastic guy. I did an episode with him early on with the podcast, so definitely check that out. He is a great person and great for anyone looking to get into development.

Tony Johnson: 12:23

Now, beyond that, when we're talking land deals, so there are a lot of people out there that do land acquisition deals, land wholesaling Typically. That is this rural property in the middle of nowhere for people to use for maybe bringing an RV or hunting or whatever, right. So that's not what we're talking about here. You're talking about land deals for development, entitlement plays, subdividing. This is a whole lot more complex. This is a whole lot more valuable and this is not just throwing out letters all across the country and taking in responses all across the country and taking in responses. You are identifying areas specifically and cherry picking areas and lots specifically. That's the major difference in what you're doing from the general population of land purchasers, land buyers, land flippers, right? So I want that to be understood. It's very niche so, and I know you're just kind of running over that, so I want to get a little deeper into that. So tell me specifically what differentiates you and how you started to learn entitlement plays.

Heather Young: 13:35

Yeah, thank you. So I think I started to learn just based upon working, and I was that investor that would send out all the letters and just we casted a super wide net. And you know, you kind of have to do that in the beginning to kind of figure out where you fit in and, excuse me, and buy wholesaling land. It kind of. I saw that a lot of investors, what they were doing, what the you know, we I try to have conversations with everybody that I work with and you know I'd ask them like well, why are you doing that and what are your returns on that? And why do you prefer doing the entitlement over doing the whole thing, or you know.

Heather Young: 14:21

And so I just kind of started communicating with a lot of people I was working with and figuring out like what was their reasonings behind their investments. And I saw like, oh, that actually makes a lot of sense for me, like that seems like a little sweet spot to find, you know. And I found the counties that were really good, because just asking really good questions on you know to my investors and finding out like what was their perimeters, and then I kind of just copied. I was like okay, well, if it's working for them and they're finding really good results. Maybe I should try that, and to me it was a great way for me to get in and out of properties a little bit faster than going through and developing a whole subdivision with, you know, houses and amenities. Like that seemed a little bit overwhelming and just not what I was interested in. So yeah, that's kind of how I fell onto my lap.

Tony Johnson: 15:25

That's fantastic. Yeah, so you know there's stages in this right. So when you're finding, you know if you have the ability to find good pieces of property right that have utilities available very close and you're in the right section where there's growth happening and you can find that parcel you can make. It's a stepped process so there's different steps on where you make money and you can clear out and make a good profit. So you can buy the property, you can subdivide it and make some money. You can buy the property and go through the county review process, get approvals and entitle the property, maybe subdivide it into eight parcels, have a road approved through it and it is ready to go. Then you can sell that off to a builder or developer and all of a sudden you can quadruple the property value on the land. So that's what we're talking about, where Heather's saying yeah, I was watching some of these people and they're making big money. That's a vast difference from just taking a piece of property that's a piece of raw land, flipping it to someone doing owner finance and financing and making small payments of $400 a month Starting out. That's great. Once you build that up, if you want to start to scale and make big money. This is a way to make big money with land deals. I love land as a builder right, so I love identifying good pieces of property, finding those, and it's there's not a lot of people that understand that. You look at land planning, you can look at the zoning. Maybe they're rezoning a certain area in a county and you identify that area then and go start zoning in on that one portion of the area and you have to know the area, like you're saying, heather. So it's important when you're doing this. It's not just throwing out that broad. Now, this is specialized understanding of the area. But you can add a whole lot of value to that property and make a whole lot of money just entitling it and you're making money.

Tony Johnson: 17:24

But even when you're selling that entitled property, the developer still has a big upside. This is like a clearinghouse. So you might buy the piece of land for 400. You entitle it. All of a sudden that piece of land is worth 1.4 million, 1.8 million, right, but the developer taking that down, he's taking it on a per pad basis, how he's analyzing it for his development criteria. Then he's doing it, the flat work, the finished lots. Then he can take the finished lots and sell them to a builder, or he can take the finished lots and work with individual builders and sell them on a pad piece or develop it himself. Either way, he has a further upside going and then the builders have the upside of taking down the property and then they build the house and then they sell again.

Tony Johnson: 18:06

So there's the three tiers. You're at tier one, which is the quickest turn, but it takes a lot of time, a lot of energy, a lot of knowledge to get through that. So I just wanted to kind of go through those steps, because you're just highlighting it quickly. But these are critical steps and you are helping developers a lot. Right now. There's low inventory with everything, so we need people like you and there's a strong demand in the marketplace for someone to do that. So I just kind of wanted to bring that through. And what you're doing is awesome. It's complicated too. So how? What were some of the challenges that you saw initially that you overcame, or what was a big challenge you ran into? That was a great learning experience for you.

Heather Young: 18:47

Yeah, I think that the biggest challenge is like going through when you're when it's your first deal and going into a new market. It's like, if you don't have a pulse, if you're not working with, you should be calling your local land agents that are like, specifically, I like them to be specifically focused on land and have extensive knowledge of that market, and I think I didn't really see the value of that in the beginning and so I hadn't talked to a land agent and land consultants that work in that area civil engineers and surveyors. You know.

Heather Young: 19:39

I thought, well, I could just get a survey done and draw some little lines, like maybe just draw some little lines on a paper, like I think that's what they do you know, and yeah, I think that just that due diligence process, you know you just get excited of like, oh I got a deal and you know, I've seen, I've seen a YouTube of people doing this and like makes a lot of money. So maybe just draw some lines and, you know, add value.

Tony Johnson: 20:10

So yeah, there's a lot of trial and error, to speak to what you're saying. You know and those are great points you brought up so when you're going in an area like that, you are making all the right contacts. So those are the people that you need to reach out to. So the civil engineers, land consultants there's land planners, basically, that are work and they have connections with city council members. They know what's going to get through or not. So if you find the right people and these are specific people so it takes time and Heather's obviously working through these markets and understanding it takes time. You get a civil engineer, but you have to know that land planner that has a connection with the city council and if you know the right land planner, they'll say this is going to get through or this not going to get through. It saves you a lot of time, a lot of money, a lot of energy, right. So there's a lot of little nuances that you need to know and this comes through trial and error and so, heather, you've done obviously a lot of initial work and groundwork to get that knowledge.

Tony Johnson: 21:14

The land agents that you were speaking about are great because they have the contacts of all the builders that are looking for land right, and so you're reaching out to them. What's the demand, what's everyone looking for right, and that helps you narrow your search. So you're obviously doing a lot of homework, so that's fantastic. So let's kind of walk through. So now you've started into all this, have you hit any big home run deals or great deals that you could kind of walk us through a deal?

Heather Young: 21:41

Yeah, yeah, absolutely. I last year, small six acres which you know sometimes I do I like, I like to go from five, any minimum minimum, five, to 50 acres. And I like this specific county because it's kind of like the wild West, you know, and you have very little requirements. Um, there's no restrictions, it's close to Austin, Um, it's my little honey hole, and so, um, six acres, you know, wasn't something I was like, oh wow, like I'm going to make a killing on this.

Heather Young: 22:19

But the seller needed the money fast. And so in some areas and some deals, you know, it's like you either negotiate the terms or the price, and for this specific one we got the price that we wanted. She got the terms that she wanted because she needed cash fast. And so, you know, I purchased the property with a lot of equity and I wasn't for sure if I could subdivide it, but I knew that if I put it back on the market tomorrow it would sell and I'd still make a really good profit. So with that we got that one.

Heather Young: 23:10

And you know, last year was really tough in the market and I was kind of like very hesitant to buy anything, you know, and I was just like, okay, I really hope this works out, because I don't know if it's going to sell, I don't know how long we're going to have to hold on to it, but in this specific market there was a demand for properties, land, specifically where you could put like a mobile home or trailer and I do like the bigger tracks. But this one was like, okay, well, this is not so. You know, I'm not, this isn't like all of my cash. So I was willing to take the deal and, yeah, we ended up 5Xing our profits on that. We just subdivided it into one acre lots and then we sold the lots individually, which is selling it to a retail consumer. Each lot was extremely profitable and so we were in that deal for 100 grand and I ended up selling it for $600,000 in four months.

Tony Johnson: 24:21

Wow, that's fantastic. That's a fantastic deal. So six acres subdivided into six one-acre parcels sold each one for $100,000. That's a great return on your money within four months four months.

Tony Johnson: 24:38

Yeah, yeah, so that was a risk worth taking and that's pretty inexpensive. Hundred thousand for six acres, whoa, that's about eighteen thousand seventeen thousand an acre. That is really a good deal. And so when we look at that, how, how were you what? What type of a issue was the seller in that they were willing to take such a low price? Was it inherited or how did you come upon it?

Heather Young: 25:05

Yeah, we do a ton of lead generation and the seller usually our best deals come from the sellers who already have a price in mind and we always try to ask them for their price before we give our price. And you know that's like number one key in negotiation. You know you got to say your price first or they got to say their price first. So she, yeah, she just had a price in mind and she didn't really. She hadn't really told us, tell us what was the issue of why she needed to sell. But she was like I need a hundred thousand and like I need it fast. And so we're like, okay, we can deliver that. So we ended up closing in like you know, 10 days and got it under contract and was just like I was so excited about it, was just like sped through all of the due diligence, it's just like, yes, this is it, we're taking it and you know, which is kind of a risky thing. But, like I said, I knew that if I did nothing to it and I had just sold it as is, I could sell it for, you know, 200, 250 in that market. So, yeah, it was. You know, it was just.

Heather Young: 26:20

It's just a matter of like when we're finding our deals. It really is a numbers, a numbers game and continuing to nurture those leads and follow up. I have a team of virtual assistants and they do the follow-up, they do the lead generation and marketing and they go through and score the property based upon all these checklists that we've put into place and they will score it. And if it scores really high in the sense of it's prime for what I'm trying to do, it's at a good price. It's got all of these, maybe utilities. It's prime for what I'm trying to do. It's at a good price. It's got all of these, maybe utilities, it's got good road frontage. Then you know well, they'll ping me and say, hey, we got a deal you may want to check, take a look. So that's that's pretty much what I'm doing. Mostly now is just looking at the. Really, you know good cherries.

Tony Johnson: 27:20

That's awesome. So to go back on one thing, there's a book by Chris Voss Never Split the Difference. To go back to what you said, yeah, you never want to be the first one that throws the price out. Whoever throws the price out first always is normally the loser. So I fight all day long trying to not try. Now, sometimes you have to. Somebody has to throw out a price, so I end up throwing out a price. But you know you try and always wait and let somebody else give you the price. But that Chris Voss wrote and it's a great book never split the difference. So, as far as your virtual assistants, that was a great deal. The virtual assistants did you train and write up the criteria for the virtual assistants? Or where did you come about giving them a training package? And where are your virtual assistants located? Are they in the Philippines or where specifically?

Heather Young: 28:09

Yeah, so we built out full like systems for them to follow Virtual assistants. I get virtual assistants from South America and from the Philippines, because we do a lot of deals in South Texas. It's close to the border of Mexico, so we have a lot of Spanish speaking sellers, so we have people from South America and the Philippines and so, yeah, the training process was, you know, basically just built out by myself and my operations manager and to go, and my operations manager she's no longer with me now, but she was. She's a civil engineer and so she had a very detailed due diligence process and she pretty much put that together when she was with me. I had to let her go last year because the market was just very uncertain and I had to just scale back a little bit. And now I'm at the point again where I'm like, okay, I think we can turn this thing back on.

Tony Johnson: 29:16

Yeah, absolutely. And that is fantastic thinking having a civil engineer for your ops manager, because they are the ones that are all the knowledge. So when you're going through entitlement, a lot of times you're just handing mainly everything to a civil engineering firm. You know, once you know it can get through, but they're the ones that are going to lay out the plot, tell you if you can subdivide it. You know, tell you how much you can, how many lots you can fit in a subdivision. They're the ones that are going to you know, are trained and understand how to do that. So having someone like that on your team that can then write up and is the type of person you know when we look at Culture Index or some of these cognitive people. They're the type of person that are great at organizing systems. What a win that is. So that sounds like a fantastic hire.

Tony Johnson: 30:06

It's a shame that, yeah, the market has been down, so you're smart not to have bought a lot of stuff last year. That was a kind of a terrible year, but, yeah, things are starting to come around now, but I love that you put everything together, built up the system yourself. There's a lot of people that just farm that out, but having the understanding and knowledge that you've put that into yourself speaks volumes and speaks a lot to you know you are the type of entrepreneur that is, does things, understands them and doesn't just hand them off. You're actually getting in, understanding things, getting involved in the process. That'll bring me to my next portion of your entrepreneurial journey with your husband. You and your husband have started a health supplements company. So the name of the health supplements company is let me get back here Fasted Athlete. So tell us a bit about Fasted Athlete please.

Heather Young: 31:01

Sure, yeah, thank you for asking. So my husband started fast athlete two years ago and I came in as his primary investor, which also put me on like the board of advisors. And the supplement is for energy. It's a daily energy supplement that you would take every day in the morning with your coffee. And we call it Fasted Athlete because we are trying to educate people on the benefits of intermittent fasting. And with the supplement it isn't necessarily a fasting supplement but it does help to kind of extend your fast and just keep, give you energy, cause I don't know if you've ever fasted before Sometimes you feel in the beginning you feel a little low energy. Um, so that just kind of helps. You know, continue longer. You're keeping your fast. And, um, the supplement is lion's mane mushroom, which is a functional mushroom that has been proven to be very good for brain health. It's a nootropic, so that's good for your focus.

Heather Young: 32:14

Slow release caffeine Everybody knows and loves caffeine, but this caffeine is slow, slow release and it's not a ton of caffeine. Slow release and it's not a ton of caffeine. So if you take one or two capsules with your coffee, it just kind of like extends the benefits of your coffee and it's very light, subtle energy throughout the day. And then creatine, which has also been a very well-studied ingredient for building muscle and also for brain health. Creatine, I think, is, you know, one of the most underrated products out there, but also, like, very, very well studied. And then we're launching a second product coming in two weeks. So you stay tuned with that. It's going to be for your gut health, which the gut, like, like, stems from everything, like your mood, your hair, skin nails, your energy. So when you get that gut, you know operating properly, then you know everything else just starts to get better else just starts to get better.

Tony Johnson: 33:26

Yeah, and I think there's a lot of people don't understand. You know, with gut health is you know, you agitate your gut and it gets inflamed and until you really clear out, you do an intermittent fast or something to really transition out of that. That thing stays inflamed and you continually have gut issues and that speaks. Yeah, you guys have done a lot of research. That's amazing. Lion's mane is fantastic. So there's me, as someone that has ADD, really bad. So those are things that for you know, someone with ADD, if you're trying to get more natural stuff instead of the typical ADD drugs, the lion Mane is fantastic for focus for people with ADD. Obviously, you need caffeine when you have ADD, which is why they have speed in the medicine for ADD, so those two go in line with that. The creatine, obviously you know, so. Could you tell me a bit more about that? So that's great for someone trying to build muscles and so these all go together.

Tony Johnson: 34:31

So, is how does that align and what are your guys' guidance as far as fasting with this, how much does someone who hasn't done fasting, how much should they fast initially? And do you guys put a plan together that you have that someone could follow once taking your product?

Heather Young: 34:52

Yeah, that's a great question, Tony. I think that a lot of people start off fasting. They get excited about it and a lot of things actually like. They get a new diet or they get a new workout regimen and they're like, oh my God, I'm going to go all in full throttle, fast for 48 hours, go to the work, go to the gym for two hours straight, deadlift 700 million pounds. And then they do that for two days and they're like I will never do that again. I hate this. This is not for me. I don't understand why people do that and it's just not sustainable.

Heather Young: 35:28

So if it's your first time fasting, working out, changing your diet, try to just start small. So we recommend for your fasting state to go 12 hours at first and then, every day or every other day, extend that fasting window an hour every time and ultimately you want to get to, you know, 16, 18 hours. That would be your, you know, perfect, little intermittent fasting window. And, of course, for men, I think that fasting, especially, is really good for men, for women, we have to be a little bit more careful on when we fast, with our cycles and we definitely want to, you know, make sure that we are aligning our fasting time with our follicular phase of our cycle and you know, you may want to do more research on that and everybody is going to have a little bit of a different time that works best for them, but ultimately you want to try to get to 18, 16 to 18 hours of fasting, so basically just skipping breakfast, and I think that if you start with 12 hours and just work your way up slowly over two months, it can be very sustainable and you'll notice an increase in your energy and you'll start turning on your fat um, your burn your fat burning machine.

Heather Young: 37:06

You know cause? We all, we all have that and our bodies are designed um to pull and uh pull that stored fat for energy, um. So you know, that's. That's the key, I think, for a lot of people, uh, who are looking to get into shape and feel stronger and healthy. You know, and working out is great and you definitely want to implement that, but it really is just eating less. You know that's the biggest thing. It's 80 percent of your diet.

Tony Johnson: 37:40

Yes, yeah, it is definitely. With any diet, you, you know everyone, it's not so much the working out, right, it's, it's all diet, and so I love the idea of this. So now, when you're talking you know, getting to 16, 18 hours are you saying continually, day in, day out, you should try and do this fasting, or you fast one or two days a week?

Heather Young: 38:02

just to understand that a little bit better, yeah, yeah, that's a great question and I think that, um, everybody is going to respond differently and everybody, if, if I mean, if it were, I'm going to say for males specifically, I think for males, you can do it every day and have really great results. Um, and so, if you can, you know, just push out your breakfast an hour every day till you get to that, you know, intermittent fasting, like 16 to 18 hours. I think that that's a really good thing for men. Um, now speaking for women, you know, we're, you know, with our hormones and everything, that's a little bit different. So so, yeah, for Ben, though, I think that definitely every man should, every man should, be fasting, intermittent fasting.

Tony Johnson: 38:56

That's awesome, yeah, and so with this on the on the product that you have right now that has the lines main, the caffeine, the creatine, is it that you take two in the morning and that's it and the extended release capsules get you basically with the caffeine the majority of the day? Or are you taking the supplement in the morning and in the afternoon? How does that work?

Heather Young: 39:19

Yeah, so you would take two or one depending on your caffeine tolerance. It's not a lot of caffeine, it's like 30 milligrams per capsule and your normal cup of coffee is like 180. So it's really not a lot. So you would take two capsules with your coffee or tea or water in the morning and, yeah, you'll feel that slow release kind of trickle throughout the day. We actually have had a lot of reviews on people who have been taking Adderall or Vyvanse or those medications and they've gotten off of those and are now just taking our supplement. So that is, you know, it does tell you something, but it's not a type of caffeine that's going to keep you up all night. So probably about you know, after dinner you're already done for the day because you've just crushed your day on this supplement. You're just, you know, powering through and then by the end of the night, by the end of the night, you're ready to go to bed. So it's not going to keep you up or anything like that.

Tony Johnson: 40:22

That's awesome, you're ready to go to bed, so it's not going to keep you up or anything like that. That's awesome. Well, good luck on the second portion of your rollout with the gut health. I'm interested to see that and I will keep up. Something else I want to mention.

Heather Young: 40:40

if you go to her website and it's what's the web address Bastedathletecom.

Tony Johnson: 40:43

Bastedathletecom. Bastidathletecom. If you go on the website, they have the option you can download an e-book that they have on there which will help guide you through the process and using it. It's a great supplement, Something that looks like I'm going to have to give a try. I've downloaded the e-book. I haven't read it, but I'm going to read it. Awesome. I love lines, I mean. So I think you guys got a home run here. I'm excited to see if it works for me but getting ripped up and shredded.

Tony Johnson: 41:13

We'll see what happens. Well, Heather, thank you so much for joining us today. If someone wants to reach out to you for land entitlement plays in Texas or in the surrounding area, what's the best way to get in touch with you?

Heather Young: 41:25

Yeah, thank you so much, Tony, for having me. This has been great you can find me, for if you are specifically looking for land deals all over the US, I could find what you're looking for. My website for that is WholesaleLandDirectcom, and then, if you just want to reach out, have a question about anything, you can find me pretty easily on Facebook at Heather Young.

Tony Johnson: 41:55

Heather, thank you so much for joining us. It's been a pleasure speaking with you and wish you nothing but success in your future. Thanks so much. Hopefully we can chat again soon.

Heather Young: 42:03

Totally All right, see ya.

Tony Johnson: 42:05

Have a great day.

Heather Young: 42:06

Peace.