100% Humboldt

#78. Banking on Community: Fred Moore's Five-Generation Humboldt Journey

scott hammond

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Fred Moore embodies what it means to be "100% Humboldt." As the President and CEO of Coast Central Credit Union, Fred brings a unique perspective shaped by five generations of family history in the region. His father's 52-year political career—including 35 years as Humboldt County Clerk and 12 years as Mayor of Eureka—instilled in Fred a deep understanding of public service that continues to guide his leadership today.

During this captivating conversation with Scott Hammond, Fred shares the distinction between politicians and true public servants: "A public servant has the ability to sublimate or set aside their own best interest for the will of the majority, for the will of their constituency." This philosophy has served as his north star throughout a remarkable career journey from staff accountant to credit union leader.

Fred's banking trajectory took him from Bean, Stanhope, Story, Wagner, McCauley to Humboldt Bank, where mentor Ted Mason advised him to "make yourself invaluable to your coworker and your supervisor." This guidance helped propel Fred through various roles before he joined John Dalby in founding Redwood Capital Bank—"a chance of a lifetime to be part of a team starting a bank in your own hometown." Now at Coast Central Credit Union, he oversees a $2.2 billion institution that handles 40% of deposits across three counties and funds one of every two local car loans.

Beyond banking, Fred reveals his entrepreneurial side through Humboldt Craft Spirits, which he founded with his wife Jackie, and reflects on the region's rich culinary history through beloved restaurants like Parlato's, and Angelina Inn. Throughout the conversation, his genuine appreciation for Humboldt County—especially its people, natural beauty, and resilient spirit—shines through. As Coast Central celebrates its 75th anniversary while giving back $650,000 annually to the community, Fred's leadership embodies the credit union philosophy of "people helping people."

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Speaker 1:

Ladies and gentlemen, friends and neighbors, Scott Hammond and the 100% Humboldt podcast with the man, the myth, the legend, my new best friend, Dr Fred Moore Hi, Fred.

Speaker 2:

Hi Scott how you doing. What a great introduction that was. I worked on that all day. I'm not sure I qualify for the doctor status. You're a doctor of life. I can be your friend.

Speaker 1:

Okay, we'll be friends. Tell me about who are you, what do you do, first of all, and then we'll talk about your history. What's your role today in life, in this dimension?

Speaker 2:

Well, I usually do what my wife tells me to do. We'll start there, that's well said. I've been married for over 30 years and that's been a good strategy so far. That's working for you. Yeah, that works. I'm fortunate to be the president and CEO of Coast Central. Right on, that is an aspirational job. It's the credit union's 75 years old this year, wow, and so that is something that is near and dear to my heart.

Speaker 1:

Financial institutions are near and dear to my heart. Sure, sure. I see that from your history. I was reading about you a little bit. So you're the guy, you're the dude when it comes to Coast Central Credit Union. How many branches? 11., 11. And you're all the way Weaverville to Crescent City, to Fortuna or Garberville, fortuna, was there a Garberville branch at one point? Fortuna or Garberville?

Speaker 2:

Fortuna Was there a Garberville branch at one point, not for Coast Central. There is one now called Vocality, and so they do have a presence, but we do have members down there in. Southern Humboldt All over yeah.

Speaker 1:

So tell us the Fred story. How did you get here today?

Speaker 2:

Well, you gave me directions and I put it into my Apple map and GPS. You're here, I found Nick and it all worked out.

Speaker 1:

You had Nick all over. You know each other, know all the same people. Wonderful guy he is. Yeah, hey, Nick, what's up? So tell us how you went to school. Grew up here, went to school here. Would you be considered 100% Humboldt?

Speaker 2:

Would you be considered 100% Humboldt? Yes, okay, so my family has been here for five generations and the Fred story is I'm kind of a late-in-life baby. My dad was born in 1911. And my mom was born in 1918. How about that? And I was born in 1962. So my dad was just he was 52 when I was born and mom was around 45. Wow and wow, they have a kid.

Speaker 1:

You're the baby and it's me. Yeah, Surprise. I want to guess they're not living, but I never know.

Speaker 2:

No they passed. Yeah, so that's my story. I grew up in Henderson Center, a couple doors down from John Berger's family. John, Berger.

Speaker 2:

He worked for Six Rivers. He was the president at one point. Is he still around? I don't know. I think he moved away and I think he passed away. A wonderful guy, his son, Greg I think, is still around. So he grew up, went to Lincoln School, an elementary school that is no longer. I think it's part of the continuing ed here in Humboldt Went to Jacobs, which is also no longer so. There's a pattern here.

Speaker 1:

You're a renaissance man.

Speaker 2:

And then I graduated from Eureka High. What class was that?

Speaker 1:

Class of 80. 80. 80. Okay, yep, 78. Yeah. John Berger, redwood or Six Rivers National Bank, bringing new life to the North Coast, and Gary Krohn, from Tri-City fame, who just passed a few months ago. Ron Pelleggi and I are good friends of him, of his. He wrote that, sang it, wow yeah, back in the day, you would remember it.

Speaker 2:

Well, I remember Gary from tennis. I played tennis. He's Mr Tennis.

Speaker 1:

Yeah, shout out to Gary Crone man. What an amazing guy, good fiddle player.

Speaker 2:

Well, he fiddled around on the tennis court.

Speaker 1:

I'll tell you that Let me just say hell of a fiddle player man. Just amazing, virtuoso till his last days. He's just quite good. So, Eureka, High then did you end up at Humboldt State?

Speaker 2:

Went to CR and also graduated from Humboldt. That's where I met my wife and so it's I guess you would call that 100% Humboldt. My father was in politics for 52 years, from the time he was 28 to the time he was just about 80. He ended his term as mayor. He was the mayor for the city of Eureka, I think, for 12 years, so he retired at 81. His first job was on the school board and he beat George C Jacobs, the namesake of my junior high, at 28 years old. His father, my namesake Fred Moore.

Speaker 2:

I was an assemblyman from the 2nd District here in 1921. Wow, my wife's great-grandfather, Michael J Burns the Memorial Freeway we call the safety corridor. He was also an assemblyman from the second district in 1933. So both my wife and I have deep political roots. I did listen to one piece of advice my dad gave me, and that was never following his footsteps. Because why, dad? The best you could hope to do is please half the people half the time, right, and I raised two daughters. I could barely do that in my own house. So and I mean, you raised more kids than I did.

Speaker 1:

I think you had nine yeah, I'm not sure I'm betting that average either. So in.

Speaker 2:

In this day and age it's even morearial, and we focus generally more on things that we disagree on than common ground, and so that's kind of the state of affairs, but it's not something that I'd ever want to get involved in, for obvious reasons. Sure, sure.

Speaker 1:

I imagine you've been asked to run for some, some things.

Speaker 2:

I have, uh, spent a decade on the Humboldt Fire Protection District and then I moved into town, so I was no longer eligible to serve, but met a lot of great folks there, including Chief Ken Woods, who was instrumental in bringing both Eureka Fire and Humboldt Fire together Wow, so now we have a consolidated fire district, and that was something that took a long time to do and I think it's better for the community. You figured it out.

Speaker 1:

Yeah, tell me more about dad. What was, what was your dad?

Speaker 2:

like he was a talker, so if he was here, he would have been a eminently more qualified guest than your current guest.

Speaker 2:

Oh no, he would speak extemporaneously, he would go to public functions. He never had a note, he didn't have Google, he didn't have AI, and he would get up and speak eloquently without even a note. So I always was in awe of that. I don't really possess that myself, but it was something that was. He coined himself as a public servant, and the differentiation between a politician and a public servant in his words were a public servant has the ability to sublimate or set aside their own best interest for the will of the majority, for the will of their constituency, and a lot of folks nowadays are focused on getting reelected and their own best interests rather than taking the long view of what's in the best interest of my community, my constituency and the greater good.

Speaker 2:

And so that was his differentiator between a public servant and a politician.

Speaker 1:

And I think that's still true today. What was his day job? Was he because that was a full-time gig? Was it?

Speaker 2:

I think he when he was mayor. He was mayor from 1979 to about 1991. And I think the way the city charter was set up he earned $500 a month for that. So he was retired. At that point he had spent 35 years as the Humboldt County clerk. So Juan Pablo Cervantes' job currently. He did for 35 years, from 1940 to 1976, I think Wow, is that elected? It is elected, still is he was. It was one of the first. Humboldt County was one of the first three counties in the nation to use the Votomatic system, which was the little dimpled Chad system, if you recall, sure. And he prided himself on having early accurate returns and Humboldt County had some of the first early accurate returns in the nation.

Speaker 1:

So that was a big deal for him Wow. Wow, lead it, lead the way, dude. Yeah, yeah, that's cool. So you met your wife at Humboldt. What'd you? What'd you?

Speaker 2:

study Her. Hear that hon. Basically I was in business administration. She was in business administration with an emphasis in marketing. I was in accounting and so upon graduation I was thrilled to join the Bean Stanhope Story Wagner McCauley team. Bill McCauley recruited me. Hey, bill, shout out to Bill McCauley. Hey, billy and I think I still have that letter I was going to earn $18,000 a year as a staff accountant it was.

Speaker 2:

It was a big deal, big money, and so I stayed with firm for a couple of years, got my CPA license and then moved into banking and finance.

Speaker 1:

Wow.

Speaker 2:

Yeah, bill, what a nice guy. Good guy. He's the chairman of the board at Redwood Capital. They're in good hands with him at the helm.

Speaker 1:

Yep, yep, yep. No bill a little bit. So yeah, I love those guys. So you met your wife and then did you went to work for those guys, bought a home, moved to Eureka, lived in Eureka already.

Speaker 2:

So we were fortunate, jackie and I, to buy a home next to my childhood home, which was 2040 C Street, right in the middle of town. Childhood home, which was 2040 C street, right in the middle of town, and, um, it was a two bedroom, one bath, and I think we paid $80,000, which included a brand new roof. And so we stayed with my mom, who was a widow next door, and every night we'd go over and work on the house. We do the floors, we painted the doors, we did sheet, did sheet rock, um, so we ended up getting that house. That was our first house. Then we moved out to cutton, which is where I served for the humboldt fire district, and then we're back in the middle of town, right behind uh yuri kai, it's cool that you got mom mom in there, that's yeah, that's.

Speaker 2:

And now we live right across the street from jackie's mom. Well, of course. So sund, sunday night dinners are exciting. They're at our house and we have her mom and her stepmom and it's a lot of fun.

Speaker 1:

Yeah, the whole gang. I like it the Sunday dinner. We did those for a while when we had local grandkids. So you did a banking career after this with Humboldt Bank, right?

Speaker 2:

So was fortunate enough to work with Ted Mason. He said go back to school, get your degree, got my degree, got my CPA license, and then did just about everything under the sun working for and with Ted. And one of Ted's axioms was make yourself invaluable to your coworker and your supervisor and you'll go far kid. And so that's true today. Um, I take that to heart. I impart that to anyone who will listen. Um, I worked for his CFO. Both of his CFOs.

Speaker 2:

First one was Alan Smythe, a British chap. Um. Then Ron Barkley, the chief credit officer. Um, then Ron Barkley the chief credit officer, pat Resnick, who was the second CFO Resnick yeah, he's a great guy and a great mentor. I still consider him a good friend. Um, and then these folks. I got wind of the fact that John Dalby and several board of directors were looking to start another community bank. I jumped at the chance. That again was a chance of a lifetime to be part of a team starting a bank in your own hometown, and I saw the success of folks like John Berger and Ted Mason. And so I was fortunate enough to start that bank and still have a lot of good friends over there today.

Speaker 1:

And John Dalby is worth mentioning for maybe five more seconds. For sure he's, he's. I know that he loves me because he gives me a hard time every time I see him. If he's not giving you a little bit of of grief, then apparently he doesn't care for you. So he loves me.

Speaker 2:

It's a term of endearment.

Speaker 1:

It's his language of love. Hey John, what's up? It's a term of endearment.

Speaker 2:

It's his language of love. Hey, John, what's up? Yeah, so he. I had a kind of a bachelor party with my friends at Humboldt Bank and he ended up chaining a bowling ball to my leg, and so I got home that night and I had to saw it off my leg. I had a friend come over with a sawzall and we got it off my leg. So, yes, he does like to pull shenanigans. Interesting side note he and I share the same birthday. Oh, that's cool.

Speaker 1:

Yeah, and his wife is Sue Sue.

Speaker 2:

Yeah.

Speaker 1:

He goes. I don't really care for you, Scott, but Sue sees your TV commercials for State Farm. She thinks you're probably pretty solid. But the jury's still out with me and I go. That's fine, you're better. Half knows better. So hey what's up, John?

Speaker 2:

That's a form of endorsement.

Speaker 1:

Yeah.

Speaker 2:

How long were you at RCB? So we started the bank. It opened in 04. We worked on it in 03, and that was an interesting story unto itself and I left there in 2018. So I was there for 15 years and having two daughters uh, knowing that they're at the University of Oregon out-of-state tuition and that I'd eventually have to pay for weddings which I'm doing right now and knowing the history of community banking that the average community bank in Humboldt County lasted 13 years, 15 years, and I'd been there 15. I jumped at the opportunity to succeed Jim Sessa as the CFO at GoCentral because I knew if we did a good job at Railway Capital and somebody bought them, it would largely be out of my hands. So I still have a lot of respect and affinity for my friends at Railway Capital and likewise for my new friends at Coast Central.

Speaker 1:

Yeah, amen, john seemed to really attract talent such as you. Got a good crew. Amen, john seemed to really attract talent. You've got a good crew. Well, y'all and you, you came along. Yeah, great respect for those guys. So how many people do you manage at Coast Central under your command?

Speaker 2:

So I think we have 268 employees, wow. So that's a pretty big operation. So, when we think about who our stakeholders are, it's our member owners, it's our employees, it's the greater community, and sometimes those are in different orders depending upon what the strategic issue du jour is, but it's a big, well-run organization. I'm just fortunate enough to be there to guide everybody.

Speaker 1:

I think you're doing a great job. Hey, if you're just joining us, scott Hammond, 100% Humboldt with my new best friend, the man, the myth, the legend, I'll reintroduce Fred Moore from Coast Central, credit Union CEO, and a lot of employees, that's great. And you're at the helm, that's wonderful.

Speaker 2:

Tell us about the history of the credit union. So the credit union got its start back in 1950. And Steve Anton Giovanni was the founding CEO. His wife Mary was in charge of collections and back at that day they did a lot of deals out of their own house, out of cars, out of their own house, out of cars. Collection efforts which would be verboten today were to call family members and say that your son or your nephew is late on this payment or her payment, and can you make sure they get it paid? And so these folks had an idea, just like the folks at Redwood Capital had an idea to serve their membership. And it started very small and it's grown into the biggest. We're now 2.2 billion in assets. One of every two car loans that's done in the three county marketplace is done through us. And we have about 40 cents of every dollar deposited in Humboldt Del Norte and Trinity County. So it's a big operation. You might say almost a hundred in Humboldt Del Norte and Trinity County. So it's a big operation.

Speaker 1:

You might say almost 100% Humboldt.

Speaker 2:

Almost. We do have some folks in Trinity. County and some in Del Norte.

Speaker 1:

Out of the area.

Speaker 2:

We welcome them, just like our Humboldt friends.

Speaker 1:

I have a quick confession I've never made on the air. Are you ready? I'm not sure, but I think I just took a call on my phone. I didn't take it, I denied it. You'll never guess who it was from Coast Central Credit Union.

Speaker 2:

Uh-oh, they'll call later. Did they have me on their find a friend app? Did they think I've been hijacked or kidnapped or something?

Speaker 1:

He fell in the next studio and he never came back. So yeah, no, it seems like I certainly. Is it appropriate to say I bank at Go Central? Sure, that'd be the right word.

Speaker 2:

Yeah, I'm a long-term customer.

Speaker 1:

As a student at Humboldt, you could, you know, get on early In 1978, I came up from San Diego and got me a bank account or a credit union account.

Speaker 2:

Yeah.

Speaker 1:

You know Arcata Branch still there, yep Valley West Shopping Center? Mm-hmm, yeah, just, it's funny how that works if you get somebody early. It's true in insurance too. My grandfather was AAA and will never quit. Right, well, until they raise rates, but that's another story. Right, right, I shouldn't probably bring that up at all. Yeah, I could only lose on that one. All, yeah, I could only lose on that one. So what do you like about Humboldt?

Speaker 2:

The people first and foremost. My wife would not say the weather, but I think we're one of those rare spots in America that doesn't require air conditioning. So we get to the springtime, we get to this time of year, it's beautiful, I can walk to work, I can walk home for lunch. It's just the redwood trees know something I mean. They've been here for thousands of years and I just I love the area, I love the people and I do a lot of traveling in my job and for pleasure.

Speaker 2:

My oldest daughter's in Los Angeles. She's getting married next month on Memorial Day weekend, thank you. The youngest got married last year in August. So we've had two weddings in the span of about nine or ten months. Sorry to hear that. Well, I don't think I'll be retiring anytime soon. Oh, you're going to keep you busy, yes, for sure. But in traveling it's great to visit and see other things. But when you hit the tarmac at ACV in McKinleyville and you step off to that ocean air, it's like, oh, you hit the hit. Oh, it's so good, so good to be home. I call it the hit. It is.

Speaker 1:

Oh.

Speaker 1:

It is All of our nine kids that travel and come back and they go, Dad. The weather, the air quality, there's nothing like it and it's actually proven true. I think there's an air sampling area somewhere stationed in Trinidad and it's some of the cleanest air in the world. Yeah, because you get that onshore from the Gulf of Alaska In May. It can be a little troublesome in McKinleyville because you're blowing everywhere. Right, Again, you've got to zip up 27 of these vests. They have a purpose. Mm-hmm, You're right. No AC, AC. Open the windows, Right?

Speaker 2:

Yeah, right, it was a little different when I was a kid with the pulp mills, in terms of air quality, yeah, but those were tough pulp mills. I think about that fondly too. I mean we had you can tell the weather. I think in the post-World War II baby boomer era we had like the third highest per capita income in the nation because we had timber and lumber and fishing, and so this community was just thriving and vibrant. And what I see now is that we continue to be resilient, we continue to find a way to figure it out, and I think that when people come up here and visit and they like the air, they like the community, they like the people, I think more people will want to be here eventually. Yeah.

Speaker 1:

I think you got it on the people. I think you know that. Just got back from Boise Tremendous people everywhere all around Treasure Valley. The problem is there's people in cars and some of the worst, scariest drivers. I mean Joni and I would just watch people run red lights all over the. It's like sport, yikes. I know she's a runner, walker, hiker and she stepped off. That can be dangerous Many times almost got hit up there, but other than that people are super friendly everywhere.

Speaker 2:

Right, they're just in a hurry.

Speaker 1:

Many times it almost got hit up there, but other than that, people are super friendly. They're just in a hurry, yeah, but just get them behind a grow dozer and you could be a dead woman. So anyway, I have to agree on the people. I always like to talk about the challenges that we have, because I think it's fair to well talk about that. What do you see in Fred for?

Speaker 2:

the next, I don't know, five-year window? What do we need to make happen as a community, without the rancor and all the disparity and the negativity that seems like we just hurt ourselves as we continue to fight. So are you?

Speaker 1:

talking about from an economic perspective.

Speaker 2:

Sure, what do we need?

Speaker 2:

Social, whatever you want to talk, I think we need to focus on the common good and find common ground as opposed to be divisive, and I think that today, with social media, we get into this loop of confirmation bias where we're seeing the same thing over and over, and sometimes we need to put ourselves in other people's shoe and see things from a different perspective and focus on the things we have in common, not the things that tear us apart From an economic standpoint, I think that we will eventually see a lift from the designation of Cal Poly Humboldt.

Speaker 2:

I think that the infrastructure that we see when we're driving by and we see a small uptick in student population, that will eventually create more jobs and it'll create more students who want to live here Once they graduate. Workforce development is a big thing. So we get some graduates you came up here to go to school, stayed around, okay. So if we get more of those people, then we have a more talented workforce and more diverse workforce and I think that they will draw their friends and family and we'll continue to grow and prosper. Like I said, we're resilient up here, we figure it out.

Speaker 1:

It's true, you know, we see all the entrepreneurs and I don't know how I did it on one income with nine kids. I just you grind. Yeah you do Figure it out, you know, or you create Haleashi or Dick Taylor Chocolates or Cypress Grove. Cypress Grove, hey, tell us about. Would Cypress Grove, hey, would you like to talk about your former career in liquor? Is that appropriate? Sure, your company with Jackie.

Speaker 2:

Yeah, we started Humboldt Craft, Spirits.

Speaker 1:

See, I made that segue.

Speaker 2:

It wasn't really that smooth. Jackie was certainly the brains behind the operation. She's still the brains behind our operation, whatever that operation may be Figured as much. But we started that back in about 2011 because I saw what I thought was a trend in the next iteration or evolution of the craft brewery and the boutique winery. I thought that, hey, you know, there's something here and we could really make a spirit that was uniquely humble, and so we started that. We were part of a thriving community of craft distillers. You had Abe Stevens with Humboldt Distillery and Fortuna. You have Steve and Amy Bonner with Alchemy and Arcata. You have Jeff St John, who did Dutch, and Dewey.

Speaker 1:

Michael Jewell.

Speaker 2:

And you have a Michael Jewell who's doing Jewell Distillery. So we were part of five distilleries, all creating something special from scratch, and that was really, like most of life, humbling, because some of the first batches we made were horrible and we tried them on people who weren't really affectionados or aficionados. So it was humbling but in the process we made a lot of really good friends. A good friend, mentor and father figure was Craig Peroni at Delrica Great guy, right yeah, he was a wonderful human being. Father figure was Craig Peroni at Del Rica Great guy, right yeah, he was a wonderful human being. Shout out to Craig Peroni. And he was our distributor and he didn't have a liquor distributor's license but he got one specifically to support us in that endeavor. And he was an aficionado and he helped us develop our Little River Gin and so there's some fond memories of that. But it was nice to start that.

Speaker 2:

We have some folks who are running that now, who bought it from us. You have Tara and Dave. Shout out to them. They have their distillery right down in the middle of town and they're open to the public on, I think, on the weekends. Where are they at? Conveniently located between Eureka Fire Department and Eureka Police Department. So they have coverage there on C Street between 7th I think it would be 6th and 7th.

Speaker 1:

Okay, so right, oh, so they're one over. Okay, yeah, yeah, the old Sierra. Oh they're by. Betty Chin's.

Speaker 2:

It is Right, by Betty Chin's too. Yes, perfect. Yeah, that makes sense. You know what's interesting about that? Betty does such phenomenal work. She's terrific. That whole neighborhood is spotless. Right, it's clean, oh yeah.

Speaker 1:

Yeah, I just took a walk to Dick Taylor to pick up your candy bar today.

Speaker 2:

I'm getting a candy bar.

Speaker 1:

We'll see how you do on the quiz. Don't get carried away.

Speaker 2:

Oh goodness, okay, it's early.

Speaker 1:

Can I?

Speaker 2:

phone a friend. Can I use Nick?

Speaker 1:

Maybe We'll see, it's not the quiz time. You're getting ahead of it. Okay, I was walking by Arthur Johnson's at, you know, 4th, 5th and E, and it was that Zen, you know.

Speaker 2:

It's a dispensary.

Speaker 1:

I want to call it a distillery, right, they're on every corner and now they're not. So it's full of homeless guys on the porch and I'm going, man, it's like I don't know, maybe it's a function of coming summer that we look better in the sunshine, but right now it's like I was one of those kind of walk of and maybe it was just me. I had to go get some chocolate in me and I felt better. You know the endorphins or whatever they put in that stuff. But I was going, you know, downtown. We're not out of the woods yet. No, we're not at all. You bring up a great quiz, quiz, sort of show idea.

Speaker 1:

There's been a lot of amazing men and women that have mentored all of us knuckleheads over the years. In Humboldt and he brought up Craig Peroni. Maybe we could just go back and forth and we could maybe name some of those men and women that made a difference. It would be honoring. If you're willing, sure, I'll start. Ron Pelleggi ran the Tri-City for 25 years and still a friend and a mentor and a guy who did business right and did right by people and helped retailers when they were broke and they said, ron, I need to run an ad, can you help me and he would help people. And he was that dude, bob's Army Navy. He helped Bob in some way, and others that will go unnamed, for example. So a big mentor, your turn.

Speaker 2:

Well, I'm going to dovetail on Pileggi, because he was a humble servant leader. He never sought the spotlight. He was always a quiet, unassuming guy. That spoke to his character.

Speaker 1:

Yeah.

Speaker 2:

And so whenever I think of Pileggi, I think of the things that you mentioned, but I think of him as a very chill person. Yeah.

Speaker 1:

You know, low key at Rotary, low key did a Ingmar membership or presidency or anything but could have Mm-hmm, you know For sure Could have ran Baywood. I mean, the guy was, just he was. He is amazing. Anybody else come to mind you want to take?

Speaker 2:

Well, ted Mason certainly gave me a shot, and he basically threw me into the spin cycle early in my career.

Speaker 1:

And what?

Speaker 2:

I mean by that is, he said, figure it out and be invaluable. Well, he gave me every opportunity under the sun. So I worked in operations, I worked in IT, I worked in finance accounting, I worked in risk management. So I was exposed to so many areas in a financial institution that when it, when the opportunity arose for me to become a leader, I could step into that role with confidence, because it's hard to manage and lead what you don't understand and what you've never done. So if you've had that experience, you understand who and what you're managing and you can better relate to it.

Speaker 2:

So I guess the first person I would throw a shout out to would be Ted Mason. I mean, there were a lot of mentors I was fortunate to work for and with, but he was one of the first. Was he a local guy? He came up here as an area manager for Bank of America. I think he was from the Bay Area, so he was kind of the area manager and he worked right downtown, which would be across from Redwood Capital and Coast Central, right down there on 4th Street, the thrift store Right, it's a thrift store now, but it was a vibrant Bank of America branch back in the day.

Speaker 2:

And he had Edie Vissade working in that office.

Speaker 1:

She was magical right she?

Speaker 2:

was too. Where did she wind up? She retired. She became a director at well. She worked at Humboldt Bank and she became a founding director at Redwood Capital. How about that? So John recruited her, and the board recruited her to be part of that team as well.

Speaker 1:

Yeah, I recall all the B of A managers being real high quality people back in the day Elena, david, karen Henderson, who's a personal friend of Johnny and mine.

Speaker 2:

Well so if you were going to give me another ding, I would give a shout out to Karen Henderson, who's a personal friend of Joni and mine. Well so if you were going to give me another ding, I would give a shout out to Karen Henderson, because Karen was my manager at Henderson Center B of A.

Speaker 2:

So, I grew up in Henderson Center. When I wanted to start in banking, I was a teller for and with Karen at Henderson Center, and so you talk about a gracious, classy leader, sweetheart. She's that Her son, greg, works in the accounting office at CoCentral today, so I get to see Greg. Oh, greg's there, okay.

Speaker 1:

Yeah yeah, he was at Baywood for a long time.

Speaker 2:

Yeah, he was, and he's a good golfer. He's still a good golfer. He's a great guy. So, karen and Lee, Henderson Nice folks.

Speaker 1:

We saw them at the Beach Boys concert in the fall of Humboldt. Cal Poly Okay, cal Poly Right. All right, my turn. You may not know this guy, dr Richard Burroughs. He ran a local mastermind for probably the better part of 20 years with all manner of business people that we'd meet once a month. He's from the Bay Area and he just passed a couple years ago and really neat guy. He raised up a lot of people in a variety of businesses and taught really good business principle, some of it speaking, some of it networking B&I type of stuff, some of it speaking, some of it networking B&I type of stuff, but a lot of it just good sound Stanford educated school of business, mba practice with the idea of having a done business. So I can go to Tahiti with Joni and have my State Farm office run itself, which is aspirational and maybe mythical, but it's a good idea. So he was a really great guy. I'd like to shout out Some people would recognize him he's super sweetheart, all right.

Speaker 2:

Next, jack Selvidge, selvidge I know that name. He was a engineer, selvidge Hebron Nelson, and he was a founding board member at Redwood Capital Bank. And he was a founding board member at Redwood Capital Bank and Jack was direct, and so if somebody much like another director for Humboldt Bank, john Winsler, so these guys were engineers.

Speaker 1:

Also an engineer.

Speaker 2:

Right, they didn't pull any punches and I respected their opinions, their experience and their candor.

Speaker 1:

Candor man, Were they East Coast guys, perchance.

Speaker 2:

Selvidge grew up here. He went to Eureka High. He was a graduate of Eureka High.

Speaker 1:

It's funny. I was used to dancing and schmoozing and now the direct person I just respect more, yeah, Unless you're kind of a jerk. And then I check out.

Speaker 2:

Well, folks like that speak from experience, and they don't speak necessarily with hubris, they speak from authority. Yeah, and I respect that. Yeah.

Speaker 1:

And sometimes that comes weird, comes off weird, but I think ultimately for many it's relational. It's like I trust you and care enough about you to tell you hey, got a big booger on your nose or your flies down or your mom dresses you weird, okay, Well, that's a guy that cares about me, right? Yeah, so I like that. Yeah, karen Henderson, that's, I'm still going.

Speaker 2:

Karen, shout out to Karen Was there a Larry Pierce downtown with B of A too, maybe I don't remember him.

Speaker 1:

There was a whole cadre of those guys back in the day. All right, Anybody else come to mind? Selvidge is was he an Ingomar guy?

Speaker 2:

I think probably at some point he was, but I only knew him from his directorship at Redwood Capital and that founding board. I think the way that it was populated in terms of the competencies, the different ages I could go down the list from Strombeck to Macaulay, to Gehrig, to Bainey Peroni, selvage, russ Britt another guy who was a great human being left us too soon.

Speaker 1:

I've heard he was a magical, cool, great guy. He was Good dude Lumber guy up in Arcata.

Speaker 2:

Yep Britt Lumber, he and his brother Gosh that's a pretty powerful board to start a bank with. Yeah, you had John Burke in there and then you had Jim Seiler came in at some point in the first, I think, four or five years. Were there renters in there? No, we didn't have any renters. But I do respect Mike Renner. I respected his family, his parents and what he did. But you had Seiler and Renner and they were both in Fuel.

Speaker 1:

Right, right, right. And then you got the McMurrays. They're another family, not necessarily part of the board, but also a great family and local business.

Speaker 2:

I think you have Tom McMurray IV, wow, and so I have a respect for somebody who has the fourth behind their name, because I had the third and I thought, as I was growing up, that that was kind of special. Yeah, that's cool. So if you name the same person year, generation after generation, you get more Roman numerals. That's kind of cool. Roman numerals are cool.

Speaker 1:

Yeah, I think identity is cool. I think, there's an identity for y'all especially. It's a positive identity and you can live in and lean into that, and so many of us don't get that.

Speaker 2:

Either that or our parents weren't very creative and they just said same for the next generation.

Speaker 1:

My folks. They were lazy. My dad was Scott. I'm Scott.

Speaker 2:

And if you say Fred, and you're in a house full of Freds, everybody's going to come, so it's very efficient.

Speaker 1:

What was the boxer's name? He named all those. Oh, george Foreman. Yeah, they're all Georges. Right, come on, george. Back to the credit union. What do you guys do for the community in terms of, besides being amazing and customer-centric, what are you proud of that you do in terms of outreach and extracurricular?

Speaker 2:

So a good question. We just awarded 25 local students with $1,000 scholarships to further their education at college and we just awarded $150,000 to 26, I think, worthy local nonprofits, and so we give back to the community $650,000 a year and as we look through the vast array of worthy recipients, the need continues to grow. So that's something that I think a lot of people don't know about. The credit union that I think is very important to the economic well-being and vitality of the community is giving back. Shout it out, man.

Speaker 1:

I think it's good. I um not quite as many employees as you, but I I look through my books today. I go, yeah, I mean without shouting me out, I mean it's modest, but um, it's good to be givers gain.

Speaker 2:

Amen to that. You know it's um, it's good to. You know is more blessed to give than receive Nick.

Speaker 1:

it's good to you know it's more blessed to give than receive Nick. I want you to you know he already knows that he's a big time giver. So, yeah, I love the fact that we can do that and give back to the community and that you guys do that Comfortable naming a few that are recipients that you're fond of. I mean, I always think of Food for People and Rescue Mission and Redwood Coast, redwood Teen Challenge, adult and Teen Challenge.

Speaker 2:

So I don't want to offend anybody. So there's so many worthy institutions, so we think about CASA, of Humboldt court appointed special advocates and we spread it around. So you know you have a lot here in the greater Humboldt Bay region, but there are worthy recipients in Trinity County and Weaverville, willow Creek and Hoopaw DreamQuest is one that comes to mind in Willow Creek and, of course, up in Crescent City we do the same thing. So we try to give back, to connect to the communities in which we serve, to ensure that they're vital and taken care of.

Speaker 1:

That's really cool. I think it's everything. Anything come to mind that you want to talk about before you do the quiz and earn your chocolate bar.

Speaker 2:

Oh, scott, I don't know what would be interesting to other folks. I just think that I've had kind of a really fortunate career trajectory. I've been fortunate enough to work with, for and with some wonderful people and to be placed in these positions of trust. It's something that for me, it's about legacy, and my legacy is leaving things better than I found them. So we talk about community giving, we talk about giving back. This credit union has survived and thrived for 75 years. How am I going to leave it better than I found it? That's not, that's a tall order, that's not easy. That's not easy to do something that's been done so well for so long. But I've just I've had a really fortunate career path and want to continue to leave it better than I found it for the next generation of member and leader.

Speaker 1:

You jumped ahead to the legacy thing and we'll, we'll get, we'll get there. You're way ahead of me.

Speaker 2:

I didn't get a script. You're reading my mail here. I didn't bring my glasses.

Speaker 1:

I can't read that your glasses are over there, oh yeah. Yeah, no, I want to talk about legacy.

Speaker 2:

How do you figure your leadership style is going to add to that legacy in terms of how you folks on the front lines who take care of our membership each and every day, whether it's on the phone, through online banking or face-to-face and in Humboldt County we like face-to-face interaction. They're the face of our franchise to our member owners and they're the most important people in our organization, so it's about connecting with them, knowing who they are, what their stories are and be able to support them in taking care of the folks in our membership. So I think my leadership style is one of collaboration and connection. Love it.

Speaker 1:

Yeah, it shows. I mean I had a great interaction on the phone today with one of your gals and had the answers and that's all. Thank you, and totally polite, you know, respectful.

Speaker 2:

I think she called you back.

Speaker 1:

Yeah, now I think that was Sam Sin. Oh, okay, shout out to Sam. I didn't mention Sam, you did. No, we're looking at a HELOC, so maybe I'll call him back so and maybe I'll let him pursue me. Who knows? Hey quiz time. If you're just joining me, I got Fred Moore here, my new best friend from Coast Central Credit Union, 75 years strong. Right, that's something to say 75?

Speaker 2:

Wow, yeah, I'm not 75. Just for clarification. I know I look like I'm 75. I do feel like I'm 75.

Speaker 1:

Some days we feel like 75. Hey, our friends at Dick Taylor Chocolates have a dark 72% Baileys. Have you had their?

Speaker 2:

chocolate, absolutely. So. A little story before you get into this we created a Eureka chocolate liqueur, a Eureka chocolate liqueur. So one of the specialty products that made it out of the Redwood Curtain and into the Northern California Costco shelves was Eureka chocolate liqueur. So a shout out to the folks, dustin and Adam at Dick Taylor Chocolates, because they collaborated with us and made the specialty liqueur that everybody enjoyed, especially around the holidays?

Speaker 1:

Yeah, I think we still might have some. I think we bought some. Would it preserve? Would I still have some Alcohol tends to preserve it the base, but you need to shake it up because it might've settled Maybe the best thing you've said all interview.

Speaker 2:

don't forget to shake it up. Don't forget to shake it up. That could be a management technique too. I think it's a life technique. Okay, question number one Fred Moore, you get the day off in Humboldt, unlimited budget, whatever you want to do 9 to 9 pm. What are you going to do with your day and that I enjoy by association called no Money Fun? So we're going to do some no Money Fun and we're going to go either to the Arcadia Community Forest, which is my self-appointed happy place and we're going to hike with the dog, or we're going to ride our mountain bikes there. We may go to Fern Canyon, oh, we may go, depending upon the weather and the road conditions. We may go to Swimmer's Delight. You could still get there. I'm not sure about that. The slide's on the other side, oh, it is Okay.

Speaker 1:

36 is closed folks.

Speaker 2:

Okay. So it's to get out and really appreciate the things that we value, that we don't often get to enjoy. Sure, no money fun. Is that what it's called? No money fun?

Speaker 1:

We have a cousin idea. Let's get curious, which means let's try some new stuff.

Speaker 2:

Yeah.

Speaker 1:

You know, kayaking, whatever.

Speaker 2:

Yep, that's one that I want to do. I'm going to go down and kayak on the bay at some point. I haven't done that yet. It's really fun Looks fun Quick story.

Speaker 1:

Don Brown, who was a Fortuna State Farm agent before he perished, took me out. I was a young recruit 11 years ago and hey, come on down, Scott, and we're going to. So I come down in my suit and I got my satchel and I'm ready to be that guy. And he goes, go in my apartment over there and suit up, get those shorts on and those flips, we're going to go kayaking, dude. We go, hell yeah, we are. And so, loaded up, he had these two giant cherry wood kayaks that he had made. They're already on the Subaru and we're hooked and slew in 10 minutes and we're just paddling around. It's 72 and it's just a perfect Humboldt day. You know them, oh, I do no wind. And he goes, Scott.

Speaker 1:

And here's a guy that he's from Texas, right Baylor, Baylor educated, but he was broke. He was a Don Brown, the Bible door to door Bible salesman. He got through Baylor selling the good word of God, Wow. And so the guy had this rich experience and he had had brain cancer already. So he I don't know what he knew at the time, but he goes, I got. I want to tell you three things. So number one here's. Here's my mentor story, I guess. Number one enjoy this Humboldt County because you're here, Get out, go, have fun, do it while you can. Number two don't go to the funeral with a casserole. Come, come with a benefit check for life insurance. And I forgot number three offhand, but it was oh and market. Position yourself as a local, give back person and really do that. He did a lot for local athletes.

Speaker 2:

His partner, karen DelAngelo, is somebody that I worked around, and with Small world yeah, humboldt Bank, and just a that I worked around and with Small world yeah, at Humboldt Bank. And just a wonderful person Vibrant, very sweet Spicy.

Speaker 1:

Yeah, I like Karen. I haven't seen her in a minute, so Same. Hey, question number two. Wow, we digressed. What was question number one? Oh, your ideal day, oh okay, you did pretty good.

Speaker 2:

You did pretty good, thanks. Did you want to add to it? No, all right, I'd love to add one of those. All right, well?

Speaker 1:

you're the boss man. Shake it up like you told me. Question number two Dinner anywhere, Unlimited budget. Nick's cutting the check. You got his credit card and I know it's hard because you probably bet. All these guys are customers. They are I know, sorry, what would you have? You don't have to name the restaurant. I'm trying to frame it where you could skate through this one. I'm not sure Everybody says Larapense, right?

Speaker 2:

Can't say that want me to cook, for it's always Lirapin because it's always good. It's the ambiance, it's something that goes back to the very origin of our story together, um, and sitting in table five or whatever upstairs, I mean we just there's just such a connection to intimacy and our kind of origin story that that's kind of a great place. But in saying that there's so many great restaurant tours, um, I think about a Brutzi. I'd want to go back to a Brutzi and it's not there anymore. That was a wonderful establishment. We go back. If, if you would modify the question, it would be about restaurants that are no longer here, that are cherished. Like there. We go oh h's uh townhouse with um oh bass and his daughter virginia, and yeah, he's been on the show yeah, that is just the deli downtown.

Speaker 1:

Living well is the best revenge yes, I remember that killer deli. Yeah, so good, yeah, um, but there's a lot, let's's go there so.

Speaker 2:

Seagrill. You've got Alex Moore at 511. You've got the Tansky family and what they do up at Moonstone and what they do at Gabriel's. There's so many good restaurateurs and that is such a difficult business, Especially now.

Speaker 1:

Yeah.

Speaker 2:

Yeah, and I think that you know we talk about resiliency in Humboldt County and how they've had to endure through COVID and morph their business model and do DoorDash and several other things Go outdoors, yeah.

Speaker 1:

Yeah, it's still a miracle that I'm kind of getting hungry right now while I'm thinking about this.

Speaker 2:

Well, you asked the question. I'm thinking how?

Speaker 1:

about menorah Thai.

Speaker 2:

I remember menorah Thai sure.

Speaker 2:

Volpe's down at the old uh, the club, yes, the club. Um, in the big, the big four. Oh boy, I just saw an article in that was, uh, an arcana right, and I was. So this would have been the early 60s. You remember that we would get raviolis to go. Dan and Susie Banducci had what was the Sportsman's Cafe, which is right across 4th Street from Redwood Capital Bank, and then it became 4th Street Connection Right and I don't know what it is now, but that was a wonderful restaurant, wow. So you remember Big Four?

Speaker 1:

Yes, they said apple fritters and Raviolis.

Speaker 2:

Before the highway, before the highway. So Humboldt County has had so many wonderful establishments. Was it Bella Vista Inn back in the day, pete's Bella Vista, which is where Six Rivers Brewery is now Right? Shout out to those guys, shout out to those ladies. They're wonderful ladies and they really were very supportive to local restaurants through the pandemic and continue to be.

Speaker 1:

I think I want to get those guys on the show. We'll be talking about that.

Speaker 2:

Meredith and Talia.

Speaker 1:

Yeah, good folks, yeah, they're great. I'm going down to Restaurant Row again. I'm thinking about stuff in Fortuna and Ferndale.

Speaker 2:

So Seagrill used to be Fat Albert's. Really, yeah Right, right right, that's a place that Tommaso's was there Tommaso's was, down where Gabriel's is.

Speaker 1:

Ramones Opera a la Cafe. Uh-huh, do you know that the Fat Cat which is on the corner right down the street from me, behind the museum, the Carnegie Library, is going to be Ramones, really True? Well, that's good, that's going to be a good Ramones, yeah and gosh, I mean Is there a bad one. Yeah, no.

Speaker 2:

Barrett does a great job. Oh yeah, Shout out to her.

Speaker 1:

Oh yeah, she's terrific, super sweet. Yeah, they're going to slay that. What was the restaurant in Fortuna as you first come in? That was there forever.

Speaker 2:

Parlados, thank you, wonderful restaurant. What a good memory. Parlado Parlados. Yeah, yeah, and that was a staple for our friends in Fortuna.

Speaker 1:

That was a go-to right.

Speaker 2:

Especially during Fair Week Humboldt County Fair Week.

Speaker 1:

What's the other one over? By Fernbridge Angelina Inn.

Speaker 2:

Mm-hmm, that was another great restaurant in the past too.

Speaker 1:

Yeah, and then Ferndale still has. Well, what's your? Mccall just opened again.

Speaker 2:

I hear Ivanhoe. I hear that the Ivanhoe that Barb sold that and somebody's going to come in there. I can't recall who is, but that also was a staple of Ferndale, right, all right, yeah, lairpin, I like that.

Speaker 1:

You pointed out the vibe Mm-hmm. Well, you're two for two, you're doing okay.

Speaker 2:

Question number three Are you ready?

Speaker 1:

I hope so you understand. I'm just making this up as I go. I have no idea what I'm going to ask you right now.

Speaker 2:

Same.

Speaker 1:

Yeah good, you said you're not good at prop two. I'm saying you don't even flinch.

Speaker 2:

Well, let's see what number three is. Yeah, I could really give you this?

Speaker 1:

Who do you? How about a trail you get to hike for a couple hours? You've said the Arcata Forest, but if you had to go out to wherever? Where would you hike and what would that look like? That's a tough question you're a biker, hiker.

Speaker 2:

Um, I'm kind of a hiker, uh. So what I'm really stoked about is the ability to ride my bike from clam beach to the foot of Humboldt Hill. So in June we're going to have that opening of the Bay Trail and I have pictures of my dad and I riding across Samoa Bridge in 1971, I think it was either 71 or 73, the day it opened opened. So it was open to people who wanted a bike, and my dad and I don't know cars, no cars. We, we biked across that. I still have fond memories of that, pretty cool. So I want to reprise that when we get this thing opened in june. So I I think there's good hiking trails, but I think I'm kind of focused on the one that's right in front of me along the bay, and Jackie and I like to walk Hicksharee, yeah.

Speaker 1:

So that kind of connects us with our community Is Hicksharee down toward the power plant. Yep, yeah, that's really gorgeous, so I'll point this out on the map. Clan Beach is to the north. You could go all the way around through Arcata and the 28th of June.

Speaker 2:

Well, the middle section of the Arcata Trail that leads to Target I think is open in this date could be wrong like June 28th 26th, 28th. They're going to have a day and that's going to be great. That's going to be so cool.

Speaker 1:

I'm looking forward to that, because that's a pretty good distance from Little River Beach to the power plant. That's got to be, I don't know, maybe 20 miles. Yeah, yeah, now, that's going to be cool. Bonus question what do you love about your life right now?

Speaker 2:

Pretty much everything. So I have two daughters, the youngest of which is married and lives in Cutton. Are you a grandpa yet? I am not and I don't want to force that issue. I'd leave that to my wife to kind of check that vibe. That's not really my game. I'm just happy to have some young men in my life that I can talk sports with. Not that my daughters can't talk sports, but you try to pattern your life to have your kids make healthy choices. You try to be a model example, but at the end of the day they're making their own choices and doing their own thing. So my youngest is married, lives in Cutton. She started a, a spray tanning business. She's become a little influencer locally and doing that. She graduates from Cal Poly next month. So shout out to her. My oldest gets married. She met her fiance I think six years ago now at the University of Oregon. They both graduated. They live in LA. Her wedding is at Union Station. That's cool In downtown LA.

Speaker 1:

And that's on Memorial Day, my wife's happy and healthy. I got my mother-in-law across the street. I got what are we lacking in this moment? And the answer is not much.

Speaker 2:

Pregnant pause. Yeah, awkward silence.

Speaker 1:

Yeah, not much, it's all good, we'll return to legacy and then, part ways, what do you want your legacy to look like? What are we saying at your celebration of life? And what does it say on that small, modest gravestone at um, wherever ocean view?

Speaker 2:

yeah, I um backyard, so hopefully somebody will be able to scroll the annals of facebook and pull up my 10 to 11 years of dad jokes. One or two daily.

Speaker 2:

So those can be read at my celebration of life that he was. He fancied himself to be a funny guy that he left the world a better place. That his, his presence. He um, by his presence he made the world a better place. So do do right by people. Sometimes it's hard. You got to bite, bite your tongue. You can't always stand up. It's that attitude of service first, um, and I think I've been fortunate, uh, in my life to be able to do that and give back you bring a good point.

Speaker 1:

sometimes you're sitting there biting your tongue and it's bleeding, because we feel that urge to stand up and correct and I'm not sure if that's the correct person, practice or person to be that I want to be, but we can.

Speaker 2:

I guess we can honor others by listening and I think society, I think social media gives us a podium and gives us a voice. That in many cases we feel compelled to lean into and use that we didn't as folks of our era our generation. That really wasn't a podium. So I think over time that'll you know, the world kind of comes and ebbs and flows and I think that over time that'll change.

Speaker 1:

But I think.

Speaker 2:

I think people have voice and power and feel compelled to use it, even when they should exercise restraint.

Speaker 1:

Right and that corrective spirit, and I want to get this right and correct you and be divisive and you're right, I think, focus on the good.

Speaker 2:

That's another thing my dad said is see the good in everything and everybody. Yeah, so he left me with that one See the good in everything and everybody. And if you force yourself to do that, you'll feel better about the world and your place in it. I like it. I like it a lot.

Speaker 1:

Well, if you're just joining us, we're concluding with my new best friend, Fred Moore from Coast Central. Actually, it turns out you're from Eureka and I really appreciate you being here. You had some really funny stuff, by the way, in Facebook. As we wind up here, Thank you yeah, pretty good stuff.

Speaker 2:

Wasn't always mine. Yeah, no but posting it so starting in the morning, when you know as well as I do that your day can go south pretty quickly. So if you wake up with a funny thought or a clever thought and you share it with the world, the comments were always better than the original post. The interplay between people that's cool and it shows that folks were thinking about something clever, punny or funny.

Speaker 1:

Right.

Speaker 2:

And it kind of made people think about things in kind of more a humorous light as opposed to a serious light. You start the day right? Yeah, did you ever do the pun off? No, but I have some good friends that did, jeffrey Smoller being one, ken Beard being another.

Speaker 1:

Jeffrey is kind of founding right. Yes, yeah, I miss him playing at the Carter. He was the Friday Night Carter guy and now I think he's still around playing. I think he's playing Friday Night Sea Girl guy Cool, or is it Fed Alberts?

Speaker 2:

Not Sea Girl Could be either, depending upon when. If you time travel, that win. If you time travel, that's right.

Speaker 1:

Hey, there's Jeff. Hey, thanks for being here. My pleasure, all right, appreciate you, fred. Hey, if you're wanting to support us, you can by liking us on Facebook, on all kinds of social media platforms, youtube, make some comments, win a Dick Taylor chocolate bar, just like Fred is right now. Hey, fred, congrats, thank you, good job and we'll be back next week with another amazing, 100% Humboldt guest a mover, a shaker, a difference baker in this county we call Humboldt County. Thanks again, fred.

Speaker 2:

Sure, thank you.

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