Physical spaces are evolving in the wake of the pandemic.

Drawing on their recent report, Nadejda Popova and Alex Jarman discuss the top six trends they're seeing in the hospitality industry as it responds to changing consumer lifestyles, business models and workplace alongside the influence of digital transformation.

As more companies embrace change and innovation, physical spaces can be redesigned to create unique user experiences across all touchpoints.

How are social media companies showing up in the space IRL? Where do sustainability and design come into play? And how much is consumer preference really driving these trends?

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