This episode is the first in a series that explores how hybrid working has impacted several industries in Western Europe. After a year of working from home as a result of the 2020 pandemic, hybrid working came into full play by the end of the fourth quarter in 2021 in the UK, with the return of people to offices on a flexible basis. Analyst Nina Marston and consultant Natasha Cazin discuss how fashion brands and retailers are responding to this change in working patterns, in terms of product assortment and distribution, including a shift to buying clothes online.

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