After a slump in the first quarter of 2020 due to lockdown measures, the luxury market in China rebounded much faster than expected. This was mainly due to pent-up demand for shopping, but also due to an increase in local consumption. Although China will continue to be impacted by uncertainty surrounding travel flows, Euromonitor International's latest travel data suggests that tourist spending will increase by around 80 percent in 2021, having dropped by 57 percent in 2020.

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