Nicotine pouches are made of microcrystalline cellulose and most importantly, are tobacco free. They contain added nicotine, the active stimulant in the tobacco leaf, and look much like gum that the consumer puts under their lip. The nicotine is then released into the bloodstream. Since vaping has been targeted by governments across the world, many in the industry believe nicotine pouches will become the next big product, especially because they neither contain tobacco or are a vaping product, leaving them in a regulatory grey area.