COVID-19 has become a focusing agent for global immunity products, as consumers around the world look to support their overall health during the pandemic. Consumers in different areas are gravitating towards different ingredients. In Asia, consumers are buying products such as ginseng, reishi mushrooms and tulsi, where in the Americas consumers are buying products such as echinacea and elderberry. As we move into 2021, consumers will be looking to broaden their health goals with vitamins, diet and exercise as they seek more healthier lifestyles.

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