As the holiday season fast approaches, consumers will change the things they buy and the places they buy them from to adapt to the global pandemic. Consumers were shifting towards gifting experiences such as travel and live events, but since the coronavirus has put an indefinite hold on those things, consumers will opt to spend on material goods once again. COVID-19 care items such as hand sanitizers and face masks will make popular stocking stuffers. As far as some online retailers are concerned, the holiday shopping season has already started. Amazon Prime day was earlier in October, and other retailers such as Walmart and Best Buy began their holiday sales early to compete.

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