There is a growing divide what consumers are expecting from the travel industry post-pandemic and what the industry may actually be providing. Consumers are looking towards sustainable tourism and authentic experiences, but businesses are rolling back on their investment in sustainable products and services, widening the gap between expectation and reality. How can this gap be bridged? 

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.