The wellness movement was on the cusp of a tipping point before the coronavirus pandemic hit, and as a result of the virus is set to surge. Wellness resonates with consumers at the moment, whether its medical health, mental health or consumption of healthy food and drinks. Moving forward, businesses should be aware that consumers will seek real and relevant solutions instead of overpriced gimmicks. This calls for an adoption of a no-frills approach that instills authenticity and efficacy backed up by expertise.