The coronavirus pandemic is hitting at a time when Millennials and Generation Z are reaching critical milestones in their lives. For Millennials, this is the second economic recession they've experienced after the global financial crisis in 2008. For Generation Z, COVID-19 will be the defining crisis of their generation as they finish their education and enter the workforce. Euromonitor International expects a rise in youth unemployment; but as the labour market tightens, we may see a rise in entrepreneurship and start-ups along with gig work and job-hopping.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.