Social media is ever pervasive and has changed the way consumers are buying products and making shopping decisions. Join our Local Product Marketing Lead, Danielle Brouwer and Research Consultant, Amrutha Shridhar, as they discuss authenticity on social media and which type of consumer is most likely to be influenced by social media marketing.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in