Private label brands have been overlooked in the beauty and personal care space in the past. They were often perceived a cheap copy-cats, but are now growing in popularity and even challenging well-established players, not only in traditional grocery retailers but also in drugstores, beauty specialists and online platforms. Join Senior Analyst, Gabriella Beckwith and Research Consultant, Amrutha Shridhar as they talk about opportunities and trends within private label beauty products, with specific focus on premiumisation, convenience and ethical living.