Fashion Friday: Lessons from Complex Con
Euromonitor Podcasts
Euromonitor Podcasts
Fashion Friday: Lessons from Complex Con
Aug 28, 2019
Euromonitor International
ComplexCon is a two-day, hybrid pop culture, fashion, art and music fest put on by media platform Complex. The main feature of the show is the marketplace, where brands host pop-up shops that sell exclusive merchandise. This convention offers a unique look into the world of "hypebeasts" where exclusivity and resale values drive consumer demand.
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