Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted a retail value of US$ 0.6 billion in 2018, ranking third below the USA and Japan. Global brands such as Nike, New Balance and Under Armour are well known in the country, but local brands such as Mulawear and Andar are actively promoting through ambassadors and supporting yoga instructors.