
Market MakeHer Podcast
Get better with your "finance-sis" and dive into the world of investing, without the jargon or bro-talk. Picture yourself learning alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast that demystifies complex financial concepts and jargon in a new way - from "Her" perspective.
By relating the business cycle to the menstrual cycle, supply and demand to second-hand shopping, and many more out-of-the-box analogies - Market MakeHer became an award-winning podcast! We make it make sense, fun, and relatable, because we believe investing is for everyone.
Join us as we build knowledge for all, break the existing barriers that make investing seem like it's not for you, and make a mark in finance together! View our podcast episodes here or link to wherever you listen to podcasts via our website - be sure to browse through our investing education content while you're there. Become fin-fluent with us!
Market MakeHer Podcast
88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)
Let’s break down how sector investing works—because sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company.
In this episode, we explain the 11 sectors of the stock market using something called GICS—the Global Industry Classification Standard (sounds fancy, but we’ll make it make sense). You’ll learn the difference between cyclical sectors that thrive when the economy is booming (think financials, tech, consumer discretionary) and defensive sectors that hold strong even when times get tough (like healthcare, utilities, and consumer staples).
Money flows from one sector to the next as the economy moves through the business cycle. From early recovery to late-stage expansion to recession—every stage favors different sectors. We’ll show you how to spot the rotation, understand sector tailwinds and headwinds, and use that insight to build smarter investing ideas.
By the end, you’ll be able to answer:
Am I playing offense or defense with my portfolio? And is it time to switch?
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About Us 🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...